Today’s conscious perfume lover can now find beauty in a nature-based signature scent.

When Coco Chanel famously said, “Wear perfume wherever you want to be kissed,” she was no doubt planning herself a romantic February 14th. Sales of perfume always go up dramatically around Valentine’s Day, but beyond our desire to feel more attractive to others, why do we “wear” perfume?

Like our choice to wear certain clothes, we simply want to carry around something beautiful that reflects how we feel inside. Today’s conscious consumer, increasingly aware of the benefits of environmentally friendly and sustainable practices, can now find that beauty in a nature-based signature scent.

Jenny Pao, a San Francisco based holistic healer and founder of Nectar Essences has been developing homeopathic flower-essence sprays for her bespoke clients since 2007. “I had so many people ask for aromatic counterparts to our healing sprays.” So just in time for Valentine’s Day, Pao has launched three new organic perfumes. Made with 97% certified organic ingredients, they’re botanical and free of synthetic fragrances and chemicals.

Amethyst captures the scent of pink rose and scarlet rhododendron along with hints of cedar, nutmeg and cacao. Hints of amber and sandalwood underlie an aromatic bouquet of five different roses in Rose Quartz While Turquoise carries the scent of night blooming jasmine and Ylang Ylang balanced with a woodsy, equatorian Palo Santo.

“Organic perfume is more subtle than synthetic fragrance,” Pao says. “It is never overpowering and the scent has depth.” She recommends that the perfumes are reapplied on your pulse points every 3 hours.

In addition to providing a burst of olfactory heaven, each perfume is infused with gemstones for balancing emotional and mental well-being. The perfect way to start a romantic evening.

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