A quick peak at EcoSalon’s celebration of Future:Standard’s 1st birthday.

We were thrilled to partner up with Future:Standard recently to celebrate the online eco boutique’s one-year anniversary. A clothing swap, photo booth and night of celebrating eco fashion is our kind of fun.

“I’m so honored to have celebrated my 1^st birthday party with EcoSalon! It’s been such an exciting year for Future:Standard and there couldn’t have been a better representation of what we are trying to accomplish, than with EcoSalon. I’m looking forward to a fabulous year with more amazing merchandise that respects the planet!” said Future Standard founder Jessica Althoff.

We couldn’t agree more – thanks to Jessica and her team for letting us take part. Here are some of our favorite shots from the photo booth that night.

The post Photos: EcoSalon Celebrates Future:Standard’s 1 Year Anniversary appeared first on EcoSalon.

“You do not have to choose between your passions. If you want to combine them, you should.” Those are the good words of Future:Standard owner/buyer Jessica Althoff. With her  desire to support the environment, promote fair labor practices, and spend her days looking at (and wearing), beautiful clothes, she launched Future:Standard, one of our favorite online eco fashion boutiques.

We are very excited to be co-hosting a celebration for Future:Standard’s 1^st Birthday party, and if you’re in the San Diego we hope you’ll come out to support ethical fashion!

WHAT: Enjoy a few savory cocktails and sweets while shopping 15% off our eco-chic styles at our pop-up shop! Bring in a few items you no longer wear and Swap n’ Shop with a few of San Diego’s top fashionistas! Any leftover items will benefit the Goodwill Foundation.

WHEN: Friday, January 27, 2012, 7pm-10pm

WHERE: at Blokhaus (1600 National Blvd., San Diego, CA).

We would love to see you there! Please RSVP at futurestandard@ellecomm.com.

Can’t make it? You can still take part of a special EcoSalon offer of 15% off at Future:Standard. Just use promo code “ecosalon” at checkout. Promo code is good through Friday January 27, 2012 at midnight PST.

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Future:Standard Founder Jessica Althoff’s favorite piece is a vintage Western belt handed down to her by a friend’s mother.

Jessica Althoff is the founder of Future:Standard, an online eco-boutique that sells ethical clothing and accessories – “anything made with respect to the planet and those who are making it,” as Althoff puts it. Future:Standard, which we named one of our 15 best online boutiqes, distinguishes itself from the rest by carrying indie lines that aren’t frequently seen in other eco shops. Her favorite piece is a vintage Western-style belt that was handed down to her by a friend’s mother.

“I have this vintage brown leather belt that I absolutely love,” says Jessica. “When I was right out of college, I was visiting my best friend in San Francisco, and I desperately needed a belt. She found this old belt that had been her mother’s. I fell in love immediately, and began planning  how I was going to keep it. Later that day, she gave it to me.”

“It has been about ten years since I got the belt and it has been a favorite for all these years. I am a pretty casual person (jeans and a perfect white tee are my favorite outfit), so this belt adds a lot to every outfit and is definitely a conversation starter. Sometimes when I wear it, I imagine Anne, my best friend’s mom, and what her life was like when it belonged to her. I imagine her and my friend’s dad, Ed, cruising around the city, going to concerts, just being young and having a great time. I love to think about the great boho outfits with bell bottoms that Anne might have worn with it.”

Althoff should have no trouble carrying on Anne’s bohemian chic style legacy.

The post Closet Stories: Jessica Althoff’s Vintage Western Belt appeared first on EcoSalon.

Sustainable style news from EcoSalon’s West Coast fashion correspondent.

Giddyup to Gumps – From Hermès and Ralph Lauren to Gucci’s signature snaffle bit, drawing fashion inspiration from the equestrian set is nothing but good horse sense. EcoSalon favorite Jendarling’s latest line of eco-chic traveler clutches and pouches will be part of the EQ show opening this week at San Francisco’s iconic department store, Gump’s. Running thru August 14th, the eclectic showcase of horsey-inspired artisan goods is sure to satisfy all sorts of riding enthusiasts. If that doesn’t have you chomping at the bit to get down there, I don’t know what will.

Lolo Land – For all those locavores looking to find the latest designer duds from fashion lines from LA, Seattle and Portland check out the newly opened House of LoLo in Portland’s Pearl District. Blending a beautifully edited selection of vintage inspired looks with the perfect tee and jean staples, this store offers something more for the too-busy modern bombshell. Individual styling consultations are a courtesy for every client, as owner Laurie Moulton says, “We obsess so you don’t have to.”

Code Style – We love online boutique Future:Standard’s artful mix of ethical clothing accessories, but owner Jessica Althoff knows that the greenest outfit going is one you’ll treasure and keep. On Sunday, July 17, style seekers in San Diego will get the chance to get up close and personal with a fashion expert at Future:Standard’s latest event held at Maida Salon. Jessie Artique, a personal stylist (Style & Pepper) and blogger (the Concrete Catwalk), will be on hand to offer assistance with what to keep or toss, packing advice, and how to develop an enduring style statement. Plus, if there is anything from the site you’d like to try on, let Jessica know and she’ll bring it with your name on it. Currently offering a 20% off code (20HALFBDAY) to celebrate the store’s six month anniversary, there really is no excuse not to splurge.

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