Sustainable style news from EcoSalon’s West Coast Fashion Editor.

Beauty Does – Defining beauty, or rather redefining it from its traditionally narrow confines, is a charge that eco-fashion editors hold dear. Please join EcoSalon and Groundwork Opportunities, a San Francisco-based non-profit organization that supports projects to reduce poverty in the developing world, for Define: Beauty the first annual fashion show that will fund a clean water well for 4,000 people in Moshi, Tanzania. Held this Thursday, September 29^th, the show will feature original pieces created by San Francisco designers Cari Borja, Ken Chen, Dallas Coulter, Sarah Liller, MENK, Kajan Padraig, Retrofit Republic and Daniel Sudar that are designed to show the intrinsic beauty within us all. Beginning at 6:30 pm, the event includes a reception that will feature expertly crafted bites from Mission Cheese and Beast and the Hare. Want two tickets to the event? Just leave a comment below and you’ll be automatically entered to win.

Equinox Fever – The best thing about it being officially fall? We can get serious about picking a piece, or two, from Pendleton Woolen Mill’s magnificently modern and fashion smart Portland Collection.  Created by the newly signed on design team of Nathaniel Crissman and Rachel Turk, co-founders of the vintage inspired label, Church & State and John Blasioli, who designs an eponoymous menswear line, the designers reported in this Month’s ELLE having “their minds blown” by a visit to the company’s archives of hundred year old garments that had been “frozen and thawed to preserve against moths” in downtown Portland. Although the collection’s Native American-inspired motif is this season’s surface pattern touchstone, the unisex line of sweaters, coats and knitwear (prices $68 to $650) are designed “to make it something people would still want to wear 10 or 20 years from now.”

Posing Questions – The salient “Posing Beauty in African American Culture” show currently at USC’s Fisher museum in Los Angeles examines a wide range of media, including photography, film, video, fashion, advertising and internet that, according to the program notes, hopes to “challenge idealized forms of beauty in art by examining their portrayal and exploring a variety of attitudes about race, class, gender, popular culture and politics.” The exhibition includes images of women clad in frilly white dresses and sun hats in 1938 Louisiana, Lyle Ashton Harris’ 1987 photograph, “Miss America,” which shows an African American woman with white face makeup and an American flag draped across her bare upper body, and a striking photo of Michelle Obama taken in 2006, engendering a stirring discussion about what is considered beautiful, both within African American culture and beyond. Don’t miss the panel discussion, “Posing Beauty Posing Questions,” on Oct. 4.

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It should be no surprise to us in this burgeoning age of conscious consumerism that we would want more than just the same old sustainable tale. In fact, as consumers seek to have more storied clothing in 2011, forward-thinking designers are realizing that the more story a garment can weave within, the more appealing it is to buy. This requires not only a tremendous amount of serious thought towards the actual clothing design,  but a knowledge of story and where to draw from.

Take for instance the Awamaki Lab fashion design residency. The lab is giving young designers the opportunity to develop capsule collections in partnership with the Awamaki and its association of indigenous Quechua women weavers.  Study designer Tara St James has been a mentor for the lab and for its inaugural season, Awamaki Lab and St James worked with designer Nieli Vallin, who studied design in Paris at the Chambre Syndical de la Couture. Brought together by the program’s director, Annie Millican, BlackBook reports “The three American fashion devotees will work with the vivid textiles and simple draping of the lliqllas (yik-ee-yaahs) – traditional woolen shawls worn by the Andean women and children – that characterize Quechuan clothing.”

Poncho by the Nielli Vallin/Awamaki/St James Collaboration

Tara says of the collaboration on her The Square Project blog:

“This is an unparalleled opportunity for selected designer participants to develop a capsule collection in the serene environment of Ollantaytambo, Peru. Through the process, designers hone their artistic skills and lend a modern perspective to Awamaki’s range of products. This will improve the organization’s marketability and help to stimulate economic growth in the isolated, rural communities where Awamaki works.”

Domestic economic growth – which we we hope to see flourish more – especially with Native Americans, is with the iconic label Pendleton and three young designers: Nathaniel Crissman, Rachel Turk and John Blasioli. Crissman and Turk, the designers behind the label Church and State worked with menswear designer Blasioli and Pendleton to domestically manufacture the entire line with all domestic wool.

Having been a family owned business for more than 140 years based in the Pacific Northwest (Pendleton, Oregon), the company has always incorporated Native American patterns into their 100 percent virgin wool, reflecting ancient designs and legends. Stay tuned for fall ’11 to see breathtaking ponchos, open back dresses and Native American inspired cardigan sweaters for men and women from the collaboration.

My prediction? Storied clothing in addition to sustainable fabrics is the next wave of conscious fashion where we consumers can be more invested in what we buy from a historical standpoint, designers can learn more ancient trades utilizing their design muse, and with that demand, poor economic sectors will see growth teaching trades they’ve always known. We’re in for an exciting time.

Top Image by Owyn Ruck of Textile Arts Center

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