The best eco-friendly boutiques online.

Eco-boutiques are popping up all over the web thanks to visionary retailers willing to take risks. While the debate over green consumption asks tough questions (is marketing lots of green stuff the answer to our consumerism woes?), it is clear that when it comes to eco fashion, the mantra is quality over quantity.

While some sites carry tried and true lines we’ve been following for years, others are peddling cutting edge sustainable fashion – making conscious consumption more provocative than ever.

Here’s an updated list of what we consider the top online eco boutiques going.

Start your shopping engines…

Annie Novotny, the designer behind Frei, opened Workshop in 2009 in Chicago’s Pilsen neighborhood. Her boutique’s 100 year old building houses her own line as well as lines like Brooklyn’s Loup Charmant, Shades of Gray vintage jewelry, D.S. & Durga perfume and a great selection of vintage leather handbags and belts for accessorizing.

Novotny’s shop also serves as a gallery and an actual workshop space for sewing classes.

In Roman mythology, Juno and Jove ruled as the divine queen and king of all gods, online they rule as a fantastic source for shopping over 70 designers. This online boutique (and store based in Sarasota, Florida), is massive but never overwhelming. Owner and buyer Olivia Bono has done well balancing high fashion with wardrobe staples including clothing, shoes, body care, home and even a nice section for men.

Whenever I want something totally different and inspiring, I click on over to Beklina. Not only is owner/buyer Lina Rennell one of the best online site curators, she designs an eponymous (eye candy) line featured on her site. Here is where you find architecturally and artistically pleasing clothes infused with all the glamor and femininity a site can offer. An additional bonus is Rennell selling fabric yardage from her own line and sustainable sweetheart, Caitlin Mociun’s of you guessed it, Mociun.

Joslin Van Arsdale’s Eco Citizen is a San Francisco staple for lines including The Podolls, Stewart+Brown, Feral Childe and more. Van Arsdale caters to women more than men but still has some fun organic pieces for your significant other you can quickly purchase before checking out with a cart full of your own new duds. We love the Jade Tribe and Collina Strada bags.

Everything at Olivine is special, (their tag line of “Atelier” says it all). With plenty of beautiful clothing, trendy beauty products and the healthiest dose of Swedish Hasbeens and Prairie Underground around, Olivine is a source of sustainable inspiration. Did I mention there’s cute baby gear too?

Three core passions inspired founder, Shana Yansen to start Jute and Jackfruit and now tie into the company’s core mission: to be smart, sustainable and chic. She accomplishes all three in her Boston based online shop filled with flattering Kelly Lane dresses, Turk+Taylor tops and Indigenous’ Fair Trade clothing.

Super girl Kate McGregor of Kaight is always on trend with her role as buyer and owner of New York City’s premier brick and mortar shops as well as having a major online presence via her blog and Facebook. McGregor can often be found working with leading sustainable designers, housing shops within her shop (Melissa shoes and a vintage section), as well as hosting fun store events. Kaight is the complete package.

In 2008, a conference speaker told Future:Standard owner/buyer Jessica Althoff  “You do not have to choose between your passions. If you want to combine them, you should.” Two years later Future:Standard was born from Althoff’s desire to support the environment, promote fair labor practices, and spend her days looking at (and wearing), beautiful clothes. We love all her indie lines that aren’t so frequently seen in other online boutiques.

Cow Jones Industrials’ owner Donna Oakes runs her vegan boutique from upstate New York as well as online with an eye for the pretty and playful: Think Popomomo tunics and dresses, Feral Childe frocks and a wide array of vegan shoes and hand bags by top designers. Vegan paradise fulfilled.

Label Gazer gives you a snapshot of socially responsible, ethical and eco-friendly fashion, then links you to where you can immediately buy it. Thieves, Elroy, The Uniform Project, Studio Jux and more, all presented so stylishly and clean with additional links to sales, sites and a designer database.

In early 2008, Mission Savvy founder Jennifer Miller picked up her journal and began writing, documenting careless acts of
animal neglect. From this introspection, Miller realized a way she could fuse both her love of clothing and animals was to open a vegan boutique (online and brick and mortar in Charleston, West Virginia). Not so strange a jump seeing as each collection of clothing is based on themed animal rights or “Missions.” Her clothing, footwear and accessories highlight not only a raised consciousness in fashion but of our furry friends.

Kate Morison and Andrea Barrett, founders of Arboretum hail from Sonoma’s wine country where the living is easy and the clothing, organic perfume and shoes coming out of this brick and mortar (as well as online eco-boutique), is refreshing. We love that they offer staple capsule collections for both men and women and only wish we lived in the same town to shop and see more!

Enjoy the pretty sounds of chirping birds as you shop. Not kidding.

Did you know that Tobi had a whole Eco Tobi section? A great selection of Matt and Nat handbags, wallets and clutches, tons of Melissa shoes, Prairie Underground and Alternative Apparel, make Tobi a perfect destination spot for those stylish staple pieces that never grow old.

Another great online boutique, Embodies also has a shop based in Larkspur, California. Owner Kenlynn Wilson bases her criteria on a few things: What fabrics are used in the clothing, where the items are manufactured (and under what conditions), what types of dyes are used in the clothing as well as the packaging the clothes are being shipped in. Curating with a careful eye, Wilson’s due diligence yields a great stable of fashion-forward eco-designers. Look for Alabama Chanin, Calleen Cordero cuff bracelets and select Linda Loudermilk.

In 2007, inspired by the fashionable direction green and ethical designers were taking, A Green Wardrobe decided to launch promoting all the organic, sustainable, or recycled and repurposed material clothing they could find from top designers. Look for Juleselin, Kris Nations jewelry, Numanu and Les Fees de Bengale.

UPDATEd 4.27.11: This post has been updated with more amazing boutiques since the original publish date.

BTC Elements combines smart style with sustainability, hand-selecting each item in their boutique’s collection of clothing, gifts, and accessories with an eye to the environment and social justice. The result: fresh, inspiring designs that are both earth friendly and ethically sourced.

Look for lines including Raw Earth & Wild Sky, Kelly B and Feral Childe.

Kathleen Rowan and Deana Bracken, run Green With Glamour from both Los Angeles and Chicago, building and curating the Green with Glamour® collection. Founded in 2007, the duo has always operated sustainably whether it’s buying for the shop or running the site on a certified carbon neutral webhost. GwG reaches eco-chic shoppers worldwide and continues to promote the concept of living with style while passionately caring for our beautiful planet.

We love that they carry Dallas based Koch, as well as a lot of L.A. based Popomomo and EcoSkin.

Equita, (Italian for fairness), is a design-conscious shop showcasing the finest in green, sweatshop-free and Fair Trade essentials for the body and home. Each item is hand-selected and thoughtfully edited to ensure a mix that is design-conscious, functional, eco-friendly, and socially conscious. In addition to ethical fashion and footwear, Equita carries green home decor, sustainable furniture, fair trade handbags and jewelry, organic and fair trade body care, ethical baby clothing, fair trade sport and wellness gear, and specialty gourmet treats.

Is that it?

Top image: Annie Novotny of Workshop, from Chicago Magazine

The post Top 15 Online Eco-Boutiques appeared first on EcoSalon.

Designers aren’t alone when it comes to being held responsible for their claims of eco-design; so are the boutiques that carry them.

In fact, as greenwashing heats up and the public is able to be more informed, all participants of the manufacturing and selling process are being held accountable and nobody wants to look stupid.

Shows like D&A (Designers &Agents) and the NOW Showcase are making that quest for transparency a lot easier. For example, with green leaf icons at D&A serving as code for sustainable designer’s booths and with the NOW Showcase, an established venue offering various shades of green depending on the hue you so desire.

Still, nothing is perfect. In fact, at the last D&A show when approaching a designer toting a green leaf (for my own boutique), I was left to stand and have her waste 15 minutes of my precious time explaining to me why she had acquired her green leaf.

“So are your chains reclaimed?” I asked her.

“No, we give women fresh out of prison jobs to support their new life,” she answered.

“So nothing is recycled or reclaimed?,” I asked again horrified.

“Ahhh, no,” she said, now looking at me in bewilderment.

I had at least three other run-ins with designers marked with the green leaf that were, in my opinion, not even mint green.

While venues keep improving, we buyers keep pushing forward with our rigorous drills on designers, asking lots of questions and hopefully getting the right answers.

While in New York for Market Week, I bumped into Shana Yansen, owner and buyer of Jute and Jackfruit for a buyer’s love fest.

Here’s what she had to say about her adventures as a buyer.

The post Video Interview: Shana Yansen of Jute And Jackfruit appeared first on EcoSalon.

You read about, link to and send out tweets talking about a plethora of sites filled with either great content or stunning clothing, and it can be hard to keep track.

I have my own problems keeping up, so maybe I’m doing this for my own good. Regardless, here’s a top 20 round-up of what I consider the best of the best (and most interesting) sites when it comes to shopping as well as learning about eco-designers, trends and news.

(Is it shameless to put EcoSalon and my new eco-boutique Shift in here? Shh…)

Blog Love

Founded and carefully curated by Abigail Doan, Ecco Eco is undoubtedly one of my favorite blogs to peruse as of late for how refreshing as well as interesting the content is: Fiber meets fashion meets art meets couture meets environment? Love it.

Doan is also a writer for other fashion blogs, an editor and an environmental artist residing in NYC and Europe.

She says of her art: “My eco-textile and art farming projects are a means to create sustainable solutions and key visual links to the global challenges we collectively face.”

Ecouterre’s mission? “To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.”

I just love it when they’re able to shock me with what can be solar or wind-powered in regards to clothing and accessories!

Through a team consisting of the likes of founder Jill Fehrenbacher (also founder of Inhabitat) and Managing Editor Jasmin Malik Chua, we’re able to discover designers taking fashion further than we ever thought it could go.

Run by founder/writer Kate Black,  Magnifeco’s daily eco-fashion and style blog features products that are fair-trade, recycled, reusable, sustainable, organic, and/or vegan.

Through her “Boutique of the Week,” I’ve found online shopping meccas I never knew of.

In writing this I just realized that when you click on any of her blog’s featured photos, you get taken directly to the spot where you can buy them. Nice Kate!

I almost feel like it’s unnecessary to write anything about Treehugger because you all probably follow them. They’re one of the most solid sources for eco-fashion trends, news and upcoming designers.

Why I will write about them is because their prolific writer Emma Grady is one of the hardest working women I’ve come across – writing almost every article you read on the site. While there are a few other writers, Emma single-handedly walks us down catwalks, and shoulders us at events where all the right people are gathering to make some noise.

And we like her for that.

One of the coolest ideas that came around last year to bring an awareness to how many clothes we have and how little we need was from designer Eliza Starbuck designer of Bright Young Things.

Starbuck designed her LBD inspired by how to make a dress “universally wearable yet individually specific,” not to mention sustainable and fashionable. Then she paired-up with Sheena Matheiken of The Uniform Project and women taking on their wardrobes in the form of wear-a-thon’s ensued. Her site chronicles a few women currently participating in their own – utilizing her (Starbuck’s) very own LBD for sale on her site.

“I’ve seen so many women with closets full of clothes who say, “˜I haven’t got a thing to wear.’ I’m giving them one dress that they can wear forwards, backwards, open, again and again, with anything they like.”

Eco-Chick

Eco-Chick Founder and Editor Starre Vartan is who I consider the current go-to green girl.

Not only does she run this blog full of current eco-fashion news, tips and interviews, Starre is the author of The Eco-Chick Guide To Life and can be found editing and guest writing on many popular green blogs. She’s also a great connector and connected to her natural environment which I think helps her to write from an honest place.

Starre Vartan for president.

With a team of writers that spread across four continents, EFW (Eco Fashion World) offers all the latest eco-fashion news and reviews, designer Q&A’s, store profiles, launch updates, and interviews with their “favorite ethical divas.”

I peruse their “comprehensive eco fashion finder” for brands or shops and resources around the globe to save myself time sometimes.

I love designer Tara St. James’ blog because it satisfies many things I need.

1. It’s written from the perspective of a designer, so I get to see different aspects of what designers go through from pattern making to dyeing.

2. I get to see what’s coming up next from a woman I consider pretty damn forward in terms of fashion.

3. I get to shop if I want her limited run pieces.

4. She’s a great writer and keeps me interested.

I don’t need to say any more.

Great Eagan’s FASHIONmeGREEN is a sustainable fashion awareness project and style site featuring eco-fashion makeovers with “style influencers.” Many who thought before Greta’s greening, eco was pretty sucko.

You can check out the FMG Daily for a current feed on what is hot, peruse her “Projects,” where she travels to the fashion capitals of the world to select a fashion influencers, and catch the behind the scenes footage in her webisodes.

Label Gazer’s goal is “to shine a spotlight on the many wonderful designers exploring various areas of socially responsible, ethical and eco-friendly fashion.”

Peruse the site’s designer database comprised of the top designers in the sustainable design field, find great deals at hot sites. And when you see some really forward-fashion-featured, then click on their link to it and voila, you’re instantly at a site ready to buy it.

Very carefully curated and delicious to peruse.

Go-To Industry Resources

Ecotextile News should be at the top of your reading everyday.

This environmental magazine for the global textile and clothing supply chain is published 10 times per year as a magazine, delivered direct to your door, and is a great blog providing expert analysis, in-depth commentary and offers the latest news on ethical fashion.

As a writer I love it because it keeps me up-to-date on lots of interesting issues.

Think you know a few things about organic cotton? Well, you might want to check out this site to see just how much and then keep learning.

Created to be a resource for industry and consumers alike who have an interest in the fiber, this site has ongoing information about organic cotton farmers, farming, designers implementing organic cotton, super-brands and interesting events.

Bookmark this site for sure.

The Ethical Fashion Forum is a non-profit network focusing upon social and environmental sustainability in the fashion industry.

Their mission? “To support and promote sustainable practices, facilitate collaboration, raise awareness and provide the tools and resources needed to reduce poverty, reduce environmental damage and raise standards in the fashion industry.”

Founded by both designers and businesses, this is great tool to help keep your finger on the pulse of industry discussions.

A newcomer to the internet but run by seasoned professionals like Summer Rayne Oakes, Benita Singh and Adam Schwartz, Source4Style is the first online marketplace created for designers and suppliers to search and source the world’s leading sustainable textiles.

You have to sign up to utilize the whole site but there’s a blog at the site where you can keep up to date on a few issues Source4Style is part of.

To even be able to participate on the Source4Style.com platform, the team gives potential suppliers a Sustainability Questionnaire and Fabric Listing, both of which are required before joining the site. This is to ensure the materials they offer are in the most presentable, accurate and transparent way possible for designers and suppliers.

With Summer Rayne Oakes at the helm, I pity the fool who tries to pull a fast one on them

For Eco-Shopaholics

Jennifer Miller, founder of Mission Savvy has five “Missions” that represent her online store: Dream, Compassion, Freedom, Instinct and Voice. Each of these collections represent an animal protection issue. She doesn’t bang you over the head with it, instead she creatively offers you clothing from designers that best exemplify her theme.

Five percent of profits generated by sales from the site are donated to a select group of animal welfare and conservation groups who work on the front lines of tough issues.

Although she’s based in Charleston, West Virginia, Miller oftentimes takes her show on the road to a city near you. Check out her tour schedule.

Based in New York City, Kaight’s brick-and-mortar shop and online site has taken center stage for awhile when it comes to boutiques, and there’s good reason for it.

Kaight owner Kate McGregor is always thinking ahead.

She’s another super hip woman having parties with designers, listening to feedback from customers, being a part of the sustainable solution and having a Melissa Store within her store. Too cool.

Designer Lina Rennell who owns Beklina is a marvel at what she puts into her store’s collection.

Think clean, modern eco-design meets art.

Just going to link to the site for this post got me distracted and wanting more from her.

Jute and Jackfruit was at EcoSalon Shops! and it was the first time I got to see a representation of the store and I loved it.

A nice collection of some of the more well-known designers in the field today. The site boasts nice clear pictures, so I can easily check out the clothes I am considering purchasing.

One important goal of Jute and Jackfruit is to empower women worldwide, as the site donates one percent of revenue to environmental and social causes.

“We try to partner with and support independent women designers here in the United States as well as designers and products that are made by women’s artisan groups and cooperatives overseas.”

Based in San Francisco, Eco Citizen’s brick and mortar and online shopping venue are owned by Joslin Van Arsdale who’s background in textiles, trend forecasting and writing help her curate this amazing shop.

Men will be happy there’s something there for them too!

Says Van Arsdale: “It feels good to know that the items I sell are not only well-designed, but also fair trade, organic and sustainable – to know this gives me a purpose.”

Me too, I’m going to get a pair of Melissa shoes as soon as I finish this post.

Foundfuture founder and former 400 Showroom co-owner Shannon Lorraine opened this little marvel this year and I always go back to it when I want inspiration for fun accessories or well, just to buy them.

Mi Asunta’s sexy necklaces and sweet swallow head bands by Love From Hetty and Dave give me that little bit of country and little bit of rock and roll I so desperately need.

Artists running boutiques? Keep it coming.

Sodafine’s designer Erin Weckerle’s boutique specializes in innovative and unique handmade clothing, accessories and gift items, not to mention a ” selective collection of vintage clothing.”

Based in Brooklyn, this sweet little haven of ethical goodness loves its designers and we love them too.

Image: garryknight

The post Your One-Stop-Shop for the Top 20 Eco-Fashion Sites appeared first on EcoSalon.