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	<title>Mercdes Benz Fashion Week Berlin &#8211; EcoSalon</title>
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		<title>Berlin Fashion Week: Backstage Exclusive with Mika Modiggård</title>
		<link>https://ecosalon.com/berlin-fashion-week-backstage-exclusive-with-mika-modiggard/</link>
		<comments>https://ecosalon.com/berlin-fashion-week-backstage-exclusive-with-mika-modiggard/#respond</comments>
		<pubDate>Tue, 12 Jul 2011 21:11:53 +0000</pubDate>
		<dc:creator><![CDATA[Abigail Wick]]></dc:creator>
				<category><![CDATA[Look Fabulous]]></category>
		<category><![CDATA[Abigail Wick]]></category>
		<category><![CDATA[berlin]]></category>
		<category><![CDATA[Berlin Fashion Week]]></category>
		<category><![CDATA[eco fashion]]></category>
		<category><![CDATA[ethical fashion]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Mercdes Benz Fashion Week Berlin]]></category>
		<category><![CDATA[Mika Modiggård]]></category>
		<category><![CDATA[Stockholm]]></category>
		<category><![CDATA[Sweden]]></category>

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		<description><![CDATA[<p>ExclusiveAn interview backstage at Berlin Fashion Week with Swedish sustainable designer, Mika Modiggård. The industry&#8217;s biggest names converged in Germany’s capital last weekend for Mercedes-Benz Fashion Week Berlin. Historically, haute centers like New York, Paris, and Milan have defined global garment trends, and these cities’ gridiron prominence make it difficult for emerging designers to make&#8230;</p>
<p>The post <a rel="nofollow" href="https://ecosalon.com/berlin-fashion-week-backstage-exclusive-with-mika-modiggard/">Berlin Fashion Week: Backstage Exclusive with Mika Modiggård</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://ecosalon.com/wp-content/uploads/o-matic.jpg"><a href="https://ecosalon.com/berlin-fashion-week-backstage-exclusive-with-mika-modiggard/"><img class="aligncenter size-large wp-image-89315" src="http://ecosalon.com/wp-content/uploads/o-matic-311x415.jpg" alt="" width="355" height="473" /></a></a><em> </em></p>
<p class="postdesc"><span>Exclusive</span>An interview backstage at Berlin Fashion Week with Swedish sustainable designer, Mika Modiggård.</p>
<p>The industry&#8217;s biggest names converged in Germany’s capital last weekend for Mercedes-Benz Fashion Week Berlin. Historically, haute  centers like New York, Paris, and Milan have defined global garment  trends, and these cities’ gridiron prominence make it difficult for  emerging designers to make inroads in high-concept couture. Berlin,  still gritty over 20 years after the Wall dividing East and West fell, is a different story  altogether, and has become a prime platform for new, less-established  designers to showcase their collections on an international stage.  Swedish-born, Berlin-based fashion designer <a href="http://www.mikamodiggard.com">Mika Modiggård</a> is one such  artist.</p>
<p>With  astounding industry momentum and only 23 years under her belt,  Modiggård is a rising star in Europe; this year, the Swedish Fashion  Council ranked her as one of the best up-and-coming designers at  Stockholm Fashion Week, and she presented her business and designs to  the Crown Princess of Sweden. On Thursday, Modiggård kicked off the  catwalk for the Lavera Showfloor in the Kosmos building on Karl-Marx Allee, a monumental socialist boulevard that divides the Mitte and Friedrichshain boroughs of Berlin. She debuted her collection,  Rollercoaster, for over 1,000 attendees, featuring sustainably-produced  clothing crafted from upcycled vintage-leather and  ethically-sourced silks.</p><div id="inContentContiner"><!-- /4450967/ES-In-Content -->
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<p>Sweeping change has defined 2011 for Modiggård, a theme that manifests in her latest  designs: Her life has been a professional and personal roller coaster  this year. Post-runway show, EcoSalon sat down backstage with the  designer to talk about her career and latest collection.</p>
<p style="text-align: center;"><a href="http://ecosalon.com/wp-content/uploads/modiggard-matic.jpg"><img class="aligncenter size-large wp-image-89311" src="http://ecosalon.com/wp-content/uploads/modiggard-matic-311x415.jpg" alt="" width="311" height="415" /></a><em>Mika Modiggård</em><em><br />
</em></p>
<p>Modiggård explained that she has been hand-producing and selling clothing since she was  15 years old, when she began experimenting with a sewing machine and  creating projects with scrap and secondhand shop garments she  deconstructed for auto-didactic purposes: “My education wasn’t formal,  but rather one of reverse engineering,” Modiggård said. Growing up in  downtown Stockholm, she would frequent used-clothing stores, picking up  items that she would disassemble at home, in the process learning how to  recreate the shapes and patterns herself. After “one hundred so-so  projects,” she received an internship and, summoning all her young-adult  courage, asked if she might sell some of her own designs in the shop.</p>
<p>Out  of bits of leftover cloth, she stitched together quirky little wallets with a  set sales price of only 10 euros. Later that year, she and her father  went out for a quick bite to eat at, of all places, a European  McDonald&#8217;s. At the eatery, a fashionable young woman stood  in line in front of Modiggård; to pay for her meal, the  young woman pulled money out of one of the billfolds that Modiggård had  sewn. At that moment, the designer said, “I knew that I could make it,  and that this is what I was going to do.”</p>
<p><a href="http://ecosalon.com/wp-content/uploads/onotmatic.jpg"><img class="aligncenter size-large wp-image-89317" src="http://ecosalon.com/wp-content/uploads/onotmatic-311x415.jpg" alt="" width="311" height="415" srcset="https://storage.googleapis.com/wpesc/1/onotmatic-311x415.jpg 311w, https://storage.googleapis.com/wpesc/1/onotmatic-225x300.jpg 225w" sizes="(max-width: 311px) 100vw, 311px" /></a></p>
<p>Four years ago, Modiggård relocated to Berlin, a cultural destination for indie artists from around the world, who are attracted by the city&#8217;s cheap rent for apartments and  studio space. She set up shop in the city’s Neukölln borough, a district with one of Berlin&#8217;s highest immigrant populations and began fusing her  existing eco-fashion sensibility with a harder-edged style. The result?  Rollercoaster, a collection that bespeaks the designers current  state of mind.</p>
<p>“The  past year has been a figurative roller coaster ride. My designs burst  into the public eye, garnering me attention I could never have foreseen.  The limelight has been overwhelming, but more so an inspiration to push  my work into riskier territory.” With the challenge to up the ante  creatively, Modiggård retained her loyalty to Scandinavian minimalism but began fusing this design tradition with influences from Berlin&#8217;s burgeoning hip-hop scene and also street fashion, which tends to be hard, dark and with little whimsy.</p>
<p><a href="http://ecosalon.com/wp-content/uploads/o99-matic.jpg"><img class="aligncenter size-large wp-image-89318" src="http://ecosalon.com/wp-content/uploads/o99-matic-311x415.jpg" alt="" width="311" height="415" /></a>With Modiggård&#8217;s gravitation toward experimentation has also come a deepening of her commitment to ethical production of her garments. Her company motto &#8211;<em> Fashion, but not at any price</em> &#8211; translates her ecologically-minded philosophy toward her craft, one in which environmental and labor conditions are just as important as developing her unique brand of clothing that gives you extreme street cred.</p>
<p><a href="http://ecosalon.com/wp-content/uploads/o-Modiggard-girls-11.jpg"><img class="aligncenter size-large wp-image-89319" src="http://ecosalon.com/wp-content/uploads/o-Modiggard-girls-11-311x415.jpg" alt="" width="311" height="415" srcset="https://storage.googleapis.com/wpesc/1/o-Modiggard-girls-11-311x415.jpg 311w, https://storage.googleapis.com/wpesc/1/o-Modiggard-girls-11-225x300.jpg 225w" sizes="(max-width: 311px) 100vw, 311px" /></a></p>
<p>&nbsp;</p>
<p><a href="http://ecosalon.com/wp-content/uploads/o-Modiggard-girls-11.jpg"></a><a href="http://ecosalon.com/wp-content/uploads/o-77matic.jpg"><img class="aligncenter size-large wp-image-89320" src="http://ecosalon.com/wp-content/uploads/o-77matic-311x415.jpg" alt="" width="311" height="415" srcset="https://storage.googleapis.com/wpesc/1/o-77matic-311x415.jpg 311w, https://storage.googleapis.com/wpesc/1/o-77matic-225x300.jpg 225w" sizes="(max-width: 311px) 100vw, 311px" /></a><a href="http://ecosalon.com/wp-content/uploads/22o-matic.jpg"><br />
</a></p>
<p style="text-align: center;"><a href="http://ecosalon.com/wp-content/uploads/mika2.jpg"><img class="alignnone size-full wp-image-89383" title="mika2" src="http://ecosalon.com/wp-content/uploads/mika2.jpg" alt="" width="305" height="420" srcset="https://storage.googleapis.com/wpesc/1/mika2.jpg 299w, https://storage.googleapis.com/wpesc/1/mika2-217x300.jpg 217w" sizes="(max-width: 305px) 100vw, 305px" /></a></p>
</p><p>The post <a rel="nofollow" href="https://ecosalon.com/berlin-fashion-week-backstage-exclusive-with-mika-modiggard/">Berlin Fashion Week: Backstage Exclusive with Mika Modiggård</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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