A weekly look at sex and culture, by the numbers.

There are certain things we will always want: eternal youth, the upper hand with our ex, and—if you happen to be Lady Gaga this week—everyone to stop obsessing over bodily perfection. Even though we may never get these things, this week’s Sex By Numbers is about our quest to put things right, or at the very least, prove ourselves right.

15: Age that Lady Gaga revealed she was when she began struggling with an eating disorder. Gaga made the confession on her website after the media’s harsh comments about her weight compelled her to start a positive “body revolution.”

642: Contrary to the conventional wisdom that sexual prudence is what leads to relationships, a study examining the habits of 642 adults found no indication that “hookups” aren’t just as likely to turn into relationships as more conservative affairs. But we already knew that.

12 Million: Reported price tag of Monica Lewinsky’s memoir, which was recently picked up by an unnamed publisher. Looks like the world’s most notorious intern is still trying to settle the score.

3 Euros: That age-old moment of female irritation— where you have to remind a male companion that “Actually, my face is up here”—apparently has some evolutionary underpinning. After watching video reels of breasts, men in a European study opted to be given 3 euros immediately—rather than a larger sum of money later —due to a decreased ability to delay gratification.

38%: A study found that 38% of surveyed women admitted that the best sex of their lives was with their previous partner. Not that they’d ever let him know that.

$185,000: In the midst of the sordid female escort scandal involving Backpage.com and the Village Voice, Microsoft has been given a $185,000 grant to help improve intelligence and prevent the “advertising and selling of human trafficking victims.”

682%: A legion of scientists claim that the coveted fountain of youth is finally available in the form of a compound called SeroVital, which has been shown in trials to increase endogenous Human Growth Hormone levels by a mean of 682%.

Image: Zombie Lawyer

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No cloud above, no earth below, A universe of sky and snow. – John Greenleaf Whittier

Here’s how I like to think it happened. Bill Gates is sat at his desk one day, sipping Mountain Dew while grappling with some tricky Windows-based conundrum. A shadow falls across his very expensive notepad: the sun’s gone in. Bill curses, throws his very expensive pen at the wall, and within ten minutes a thousand Microsoft scientists have their orders – “Bill wants the sky brighter!”

I’m being daft, of course: cloud whitening is a well-established part of the controversial scientific body of theory know as geoengineering. The principle is simple. If you dump vaporized water into the clouds, they become fluffier and whiter – i.e., they cover more sky and they reflect more light, blocking incoming sunlight and (in theory) helping fight global warming. However, it’s never actually been tried – until now. As The Guardian reports, the Gates-funded research group Silver Lining is building machines to spray misted seawater into clouds covering a 10,000 kilometer square area of sea, either from ships or wind-powered yachts.

And although it sounds like a Kate Bush video, it’s going to happen if Bill gets his way, that is. Critics point to the fact that we’re deliberately tinkering with a meteorological system we barely understand and are often poorly equipped to defend ourselves against when it turns nasty, which it is more and more frequently). With all the damage we’ve done to the world’s lands and seas, should the skies be made sacrosanct?

Images: francesco sqroi and Michel Filion

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Lust for Apple’s iPad reached a fevered pitch the second the company allowed pre-orders online (March 12th). We anticipate that the iPad will remain a trending topic on every corner of the internet, as sales begin at Best Buy and Apple stores April 3rd.

Greenpeace has been using iPad buzz to get people thinking about a need for greener information technology.

Are they really trying to take the wind out of Apple’s iPad sails, nee sales? Or is it reasonable to ask Apple fan-girls and -boys to think hard before they buy another wireless gewgaw, with another battery and batch of peripherals and accessories? Or for that matter, to ask us all how many times a day we really need to check our Facebook and Twitter feeds.

A March 30th Greenpeace statement cited research that predicts a triple increase in electricity consumption by data centers and telecommunication networks in the next decade. It called on computing giants, especially Apple, Microsoft, IBM and Google, to “get [their] carbon footprint under control.”

While Greenpeace views the IT industry with a skeptical eye, cloud computing insiders like Sherrie Wu, vice president of product development at AirSet in Berkeley, California thinks the trend of cloud computing – doing everything online, including storing files, accessing and using applications, versus downloading them and working from a hard drive – is already doing more good than harm, environmentally.

Wu explained, “Cloud computing like we offer at AirSet lets office teams collaborate on documents online in an integrated environment. Team members or even family members’ access to information, with cloud computing no longer relies on printed or email copies. Teams can keep their schedules, contacts, files, and all the other digital data that are important in one secure place, again instead of printing or emailing.”

Reduced paper consumption and fewer logins to get to the information you need sounds great. But with all of the electricity consumption, can cloud computing, including the iPad, have a silver-green lining?

Get informed and weigh in below, or Tweet your thoughts our way @ecosalon

Basic Reading:

Official iPad Product Specs

“Apple won’t say how many iPads it has sold in advance of their debut Saturday, and it’s hard to predict how many enthusiasts will camp overnight and swamp Apple stores when the doors open Saturday at 9 a.m., as they did for last summer’s launch of the most recent version of the iPhone”¦” – An Associated Press story by Jessica Mintz anticipating a successful iPad launch.

“The iPad”¦relies on cloud computing – a system where information and core processes are accessed through a network, rather than on a local server. The iPad is only one instance of this type of operation. Google is another, and the practice is increasingly common”¦.” – A Guardian UK story by Vincent Bevins discussing the environmental benefits and potential drawbacks of cloud computing.

“Apple has indicated that the iPad is highly recyclable and free of harmful chemicals. The likely long-term environmental impact of the iPad is nonetheless ambiguous at best”¦ it seems [like] another device that adds to our modern electronic clutter and feeds into the cannibalistic trend of shrinking product lifecycles.” – Change.org writer Giovannia Mejia discusses electronics makers’ use of “conflict” minerals, and compares the IT industry to the diamond industry.

Further Resources:

IPad Accessories Chart on Testfreaks.com, a design blog.

A feature story about Seton Hill University’s Plan to Issue Freshman iPads and MacBooks.

The iPad reviewed from a regular consumer’s and the techie’s point-of-view, by New York Times’ David Pogue.

This is the latest installment of EcoMeme, a column featuring eco news, tech and business highlights by columnist Lora Kolodny.

Image by: curiouslee

The post EcoMeme: Can Cloud Computing Have a Green Lining? appeared first on EcoSalon.

The Consumer Electronics Show in Las Vegas is a gadget geek’s dream date and the source of many tech news “leaks,” debuts and reviews. So why were green issues apparently under wraps as the world’s biggest tech executives made early keynote speeches there, on the mainstage of the trendsetting tradeshow, Wednesday?

Nobody was asking – or so it seemed – green questions, discussing environmental issues or highlighting eco-friendly features of the technologies on display. Not live, on blogs or in broadcasts. And certainly not in detail.

Microsoft executives, for example, hyped their gaming projects for 2010 including the release of a “prequel” game Halo: Reach, part of the wildly popular Halo franchise. But they didn’t say how many physical copies of the game they expected to manufacture, and if these included recyclable components.

Earlier, CNN syndicated a feature story by Ben Parr of Mashable predicting TV on computers, 3-D in your home, a range of increasingly smart mobile phones and e-book readers would be among the technology concepts out of CES 2010 to effect consumers worldwide, for years to come.

Great insights! But where are the eco-details? Like: how greenly manufactured (or not) were those 3-D TVs by Sony, or the super thin ones by LG? How enduring are those armies of new e-book readers, and are they lower impact than used books or books from recycled paper?

It’s frustrating that “green” aspects of new products don’t appear to be as important as gigabytes and screen size by now in general and tech trade media. Consumers care. As EcoSalon previously reported, consumer demand for green gadgets is strong in the U.S.

At least NBC Universal, the official broadcast partner of CES 2010, assigned morning news man Al Roker to a segment on national television where he discussed, with Fast Company’s Paul Hochman, several items from exhibitors including the Regen Renu, a 9×9, sweetly designed solar panel that when fully charged can power an iPod for six hours.

To be fair, there was a reference to nature reported by Gizmodo’s live-blog summing up the Sony keynote speech when executives promised a 3-D version of Shark Week – brought to us by Discovery and IMAX (for viewing on a Sony set).

Even with lackluster discussion early on at CES concerning the environmental impact of mainstream gadgets, the executive director of the Green Electronics Council, and the Electronic Products Environmental Asessment Tool (EPEAT, pronounced like “repeat”) Jeff Omelchuck has high hopes of CES and the people who pay attention to it.

EPEAT is a green standards and ratings organization for the computer, laptop and display industries, that could do for electronics what LEED did for buildings, or the Motion Picture Association did by rating movies, namely to make them easier to understand before buying (or selling).

Omelchuck explained Wednesday afternoon, upon arriving to Las Vegas, that he expected to see more discussion – and marketing – of green aspects of the technology on display by this year’s conference end.

“Consumers are getting smarter,” Omelchuck said, “Brands can no longer say things like “˜we’re energy efficient compared to ourselves last year,’ or “˜this is made from some recyclable materials,’ and convince a consumer their product is green. The manufacturers are recognizing they have to meet stronger criteria. Before there was really no historical market data to prove demand for greener electronics existed. Each year our understanding gets better.”

We hope it gets so much better that a separate Greener Gadgets show held by the same conference organizers, the Consumer Electronics Association, won’t even be necessary someday. Though, this year’s takes place in Manhattan, Feb. 25th.

Love gadgets but hate e-waste and greenwash, too? Read up on CES, and e-waste issues below. Then, let manufacturers and bloggers know “green” should be a priority as high or higher than any other cool factor when it comes to new tech toys.

Basic Reading:

“No matter how cynical most may be right now about eco-friendly electronics, eventually everyone attending will have green ingrained in their heads.”- A blog post via Treehugger entitled “CES 2010 A Steaming Pile of Hypocrisy? Does it really matter?”

“Computing will play a role in protecting our planet from climate change and other environmental issues”¦There are over 250 million cars in the U.S. alone and the latest ones have more computing power on them than our first manned rocket ships providing opportunities to help drivers avoid traffic jams, [and] offering real-time tips for efficient driving”¦We also need to ensure that we improve the efficiency of PCs.” -A blog post by Microsoft’s Steve Ballmer for Huffington Post, ahead of his CES 2010 keynote speech

“EPEAT, an eco-label for consumer electronics, has”¦existed behind the scenes as a business-to-business eco-rating system helping giants like the U.S. Federal government purchase low impact computers. Now, EPEAT is going business-to-consumer, making their bronze, silver and gold ratings publicly available as a reference point for shoppers”¦” – A Core77 feature story on EPEAT and eco-ratings of computers and other electronics

Further Resources:

The home page of EPEAT, which stands for Electronic Products Environmental Assessment Tool

An eWeekEurope.com news feature about Greenpeace’s efforts to stop the illegal shipping of ewaste to developing nations

Gizmodo’s “The Best of CES 2010” special section

Live, streaming video of CES 2010 events via Crunchgear

Engadget’s coverage of CES 2010 news, events and products

Image

This is the latest installment of EcoMeme, a column featuring eco news, tech and business highlights by columnist Lora Kolodny.

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