Filmmaker, actor, artist and writer Miranda July can now add “techie” to her hat rotation.

The Los Angeles-based eccentric has created a new social media app, which she calls Somebody. And it’s about as awkward as you’d expect a Miranda July project to be.

According to W Magazine, July had an idea that she began to obsess over: “I’d been telling everyone about it, and trying to figure it out how to get it made.”

The idea is simple, for a Miranda July project, anyway. Using Somebody, the app sends your text to another person other than whom it was intended for. Instead, it goes to the next nearest person. The onus is then on that person—a potential stranger—to deliver the text in real life to your recipient. How they know who you are isn’t clear, and probably part of the goal. Standing inside a crowded venue could mean walking up to a dozen strangers before finding the correct recipient.

“The app makes people do things they normally wouldn’t do,” July told W. “It can get outrageous. I do like the fact that it creates these ephemeral experiences, but I also hope that some people will document their message deliveries, just so I can see them.”

If it doesn’t sound all that awkward, just imagine, for example, Miranda July walking up to you and shouting “LOL!” in your face. Out of context (in response to a funny kitty picture you texted your BF) it would seem strange, if not downright scary. But that’s just July’s point and her hopes of bridging our real life worlds with the tech bubbles we all live inside. Just how weird can we get? For July, it seems there are still no limits.

The project is sponsored by Miu Miu and presented by the New Museum and you can snag the app on iTunes.

Find Jill on Twitter @jillettinger

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Image: Cameron Wittig

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Jean Godfrey June, Beauty Editor of Lucky Magazine, tells us about the favorite item in her closet.

As Beauty Editor of Lucky Magazine, Jean Godfrey June comes across many sparkly little packages on a daily basis (word has it that she receives somewhere between 50 to 200 products for review every day). But nothing speaks to her heart quite like that favorite tee.

“I have had this Miu Miu T-shirt for years, and it still my ultimate favorite, fail-safe item. It’s a t-shirt but it’s super-dressed up; where ever I wear it, it’s perfect. It speaks volumes and it says nothing. It’s tight but it’s loose. It’s pink and spangled with flowers yet somehow it’s super-tough. Good with a fancy skirt or ancient jeans.”

Isn’t that the way it is with everything that fits you perfectly? It just goes with anything. That’s what we call personal style. The only thing that is left to regret when it comes to buying things that put a sparkle in our eye is that we didn’t buy two. “If Muiccia Prada would make another one I would pay ANY price,” says Godfrey June.

In this new weekly column, we’ll take you inside the closets of some of our favorite people, asking them to choose one piece that defines them in some way and also, to tell the story behind it. To us, style is not about being a follower of trends, coveting this or that season must-have, it’s about carefully selecting pieces that deserve to be in your closet because they represent you. Personal style is something that lasts through years and fads — just like that favorite piece in your closet.

The post Closet Stories: Jean Godfrey June’s Perfect Tee appeared first on EcoSalon.