Rapanui and the U.K.’s Met have partnered to call attention to the weather.

It’s raining, it’s pouring and the old man is snoring, and oftentimes so are we when it comes to being inspired by weather forecasts that are random in accuracy. Enter the U.K.’s Met Office, the international authority on climate change research, as well as national weather service, and brothers Mart and Rob Drake-Knight, the founders of Rapanui.

“At Rapanui we think that it’s not that people don’t care about climate and the environment, it’s just that they don’t know where to start when it comes to organic, ethical or low carbon alternatives,” says Mart Drake-Knight, co-founder of Rapanui “Our brand is about making eco fashion cool and accessible. We were delighted when we were invited to design these Met Office t-shirts.  I think as well as being a nod to the Met Office’s heritage and expertise, we managed to add a bit of ‘Britishness’ and humour to capture the spirit of ‘the weather’ as a subject.”

The collaboration was designed to bring new audiences to the Met Office who might have an appreciation for not only daily weather, but why severe weather and climate change happen. Climate change is defined by The Met as “The term climate change usually refers to man-made changes that have occurred since the early 1900s.”

Luke Green from the Met Office says: “Weather fascinates everybody and these t-shirts provide a fun way of reaching new audiences about the work the Met Office does. The collaboration with Rapanui to design and produce these t-shirts is hopefully the first step in developing new partnerships to promote our brand.”

The organic cotton t-shirts are £24.95.

Brands like Rapanui represent an ethical and sustainable shift from mainstream fashion and are not only made from natural organic fabrics, but in a  factory that depends upon the wind to power it.

You couldn’t ask for a more perfect collaboration.

The post Rapanui and The Met: A Fashionable Extended Weather Forecast appeared first on EcoSalon.