Sustainable style news from EcoSalon’s West Coast fashion correspondent.

Heart-Shaped View – Why is now suddenly the perfect time for optimistic, feminine accessories? Maybe staying positive is the most radical approach to dealing with the madness. Sophia Edstrand‘s signature silk embroidery artisanal accessories are notable for their heartfelt and colorful flowers, butterfly and love heart aesthetic. Garnering some major press, the distinctive Sophia 203 line of headbands, necklaces, belts and evening bags is launching this month at The Shop at The Standard in downtown LA.

Guts and Glamour– According to San Francisco-based non-profit Global Action Thru Fashion, the global apparel and accessories market generated total revenues of $1.3 trillion in 2008, yet only around .4% of that is classified as sustainable. Justice in the Fashion Industry, a fundraiser on June 30th at 7pm promises to deliver both green glamor and a call for a bold approach to solutions for the future. EcoSalon will be at the scene for presentations by Eve Blossom of Lulan Artisans and Lynda Grose of CCA,  an ethical fashion installation, a silent auction of eco wear, personal eco styling and a photo booth to capture your eco makeover.

Street Sound–Music and fashion go together like July 4^th and fireworks. Oakcollectiv, the recently opened pop-up store in the heart of downtown Oakland is a collaboration of two seasoned designers, Penelope Adibe and Rachel Konte, both transplants from Europe to the US. Join sultry songstrel Kara Alexis Young for live music this friday to kick off the holiday weekend and shop for sleek street wear and accessories from the designers’ own Nineka and Afrobuddahhot lines.

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