EcoSalon Exclusive! Alima Pure Eyeshadow Gift Offer from Saffron Rouge

Sara Ost and Amy DuFault — Mon, 18 Apr 2011 21:00:35 +0000

This feature and special offer are proudly sponsored by Saffron Rouge.

Editor’s note: EcoSalon is fully FTC compliant. We will always disclose sponsored editorials to you.

ExclusiveSaffron Rouge and Alima Pure debut Obsidian, an exclusive eyeshadow just for EcoSalon readers.

When organic beauty shop Saffron Rouge told EcoSalon that they wanted to work with Alima Pure to create an exclusive eyeshadow for us, we were more than thrilled to participate and of course, to let our readers know about the line. From Manhattan to Cape Cod, we’ve been on the green scene and meeting up with organic makeup stylists who have taken the time to try out the line. Our talented artists were able to transform even two busy editors into lovely-lidded ladies. Check it out!

Our first stop was to eco-boutique Kaight, trendy mecca for sustainable shoppers in New York, where we met up with green friends and Green Beauty Team founder and award-winning runway makeup artist, Kristen Arnett. Arnett made us over on the shop couch (thanks to Kaight’s fabulous founder and owner, Kate McGregor for sharing the space!). Arnett created different looks for us to show how well the shadow works for day and night. She demonstrated a natural, fresh look on DuFault and a just-a-little punk night look on Ost. (See the slideshow below for close-ups.)

EcoSalon Managing Editor Amy DuFault (left), and Editor-in-Chief Sara Ost get made over by Green Beauty Team Founder, Kristen Arnett.

On Cape Cod, where Managing Editor Amy DuFault hails, we headed over to local hot spot, Salon Belor and met up with makeup stylist Sara Gilman and our model Dena Papi for some more takes on the Obsidian/Pink Coral duo.

Model Dena Papi gets her eyes and lips Pink Coralized.

A satin matte shadow, Alima Pure is created with lush mineral pigments and can be applied wet, resulting in an intense eye liner, or applied dry over the lid to add color and warmth (see the slideshow to watch it transform). We loved the combination of the Pink Coral with the Obsidian and how they could interchange for day to night depending on how it was applied. We also were amazed to see that the Pink Coral could be used wet as a lip gloss.

EcoSalon’s exclusive color, Obsidian, we found to be a wonderfully, shimmery dark grey-brown that makes a gorgeously dramatic shadow and can pull double duty as a liner. And the color works well on all skin tones. Thanks to Alima and our sponsor Saffron Rouge, the spring to summer trend of muted darks and nudes as well as bright corals are a perfect accessory to everything from citrus frocks to neutral dresses.

Considering themselves color as much as fashion junkies, Alima says their reasoning behind choosing our exclusive color was based on being avid readers and realizing our audience is stylish and sophisticated but that there’s “Enough whimsy and playfulness on the pages of EcoSalon to know that a little sparkly fun is not out of the question!”

View the slideshow below to catch behind-the-scenes shots of our fun makeover journey.

To get your free eyeshadow:

The Alima exclusive eye shadow and our makeover adventure has been proudly sponsored by Saffron Rouge, the organic beauty and personal care online shop. In this special exclusive offer, Saffron Rouge is giving away a free EcoSalon eyeshadow by Alima to any reader with the purchase of $100 or more in organic beauty products. Saffron Rouge has a comprehensive assortment of cosmetics, hair care, skin care and personal care (even products for men and baby!) that is upscale, chic and 100% sustainable and healthy. They’ve got all your favorite brands – Alima, Weleda, Dr. Hauschka and many more – so be sure to bookmark them. Use the exclusive discount code ECOSALON at checkout on your next order to get the free Obsidian shadow.

Amy DuFault before, ready for her makeover on a sunny but brisk day in NYC with Kristen Arnett at Kaight Shop. What look will Arnett create?

Arnett and DuFault chat about the look they want, and get started. Arnett is a big fan of Alima. You can see how much fun these two are having. Boutique visitors were curious what we were up to, and Arnett was happy to share her organic beauty tips.

Pretty and polished, DuFault shows off Arnett’s first makeover, a perfect daytime look that’s fresh for spring. Arnett used the Obsidian powder to form a thin, muted eyeliner, then blended carefully. She finished with a little bronzer and lip gloss.

DuFault looking a little mischievous. (When doesn’t she?)

The obsidian and peach combination works perfectly with DuFault’s coloring.

Editor-in-chief Sara Ost’s turn in Arnett’s hands.

Arnett gets to work. Ost’s usual routine is just a little mascara and lip gloss, and she tells Arnett to get creative.

Arnett uses Obsidian and a wet brush to create a sexy defined cat eye.

The finished look! Ost hasn’t seen it yet. Arnett explains it’s amazing the versatile looks that can be created with a wet brush and a good mineral powder shadow like Alima.

Mama like.

Arnett, Ost and DuFault at Kaight after the Saffron Rouge makeovers are complete.

At Salon Belor, our gorgeous model Dena Papi gets an Alima makeover by Cape Cod makeup artist Sara Gilman.

Gilman uses the accenting peach color to add extra dimension and fullness to Papi’s smile.

A subtle smoky Obsidian smudge makes the look both natural and sexy.

DuFault, Papi and Gilman with the finished look. We love how striking Papi looks with the lip and eye combination.

Thanks to Kaight for hosting our NYC Saffron Rouge makeovers!

If you like this special offer from Saffron Rouge and EcoSalon, let us know in the comments. Tell us what you think of Obsidian, how you’d like to wear it, and what future exclusives you’d like from us.

The post EcoSalon Exclusive! Alima Pure Eyeshadow Gift Offer from Saffron Rouge appeared first on EcoSalon.

Obsidian – EcoSalon

EcoSalon Exclusive! Alima Pure Eyeshadow Gift Offer from Saffron Rouge