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	<title>payless &#8211; EcoSalon</title>
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		<title>Summer Rayne Oakes and the Uniform Project Pair Up for Charity</title>
		<link>https://ecosalon.com/summer-rayne-oakes-uniform-project-charity-water/</link>
		<comments>https://ecosalon.com/summer-rayne-oakes-uniform-project-charity-water/#respond</comments>
		<pubDate>Fri, 04 Mar 2011 18:36:23 +0000</pubDate>
		<dc:creator><![CDATA[Amy DuFault]]></dc:creator>
				<category><![CDATA[Look Fabulous]]></category>
		<category><![CDATA[Amy DuFault]]></category>
		<category><![CDATA[Bright Young Things]]></category>
		<category><![CDATA[Carasan]]></category>
		<category><![CDATA[Charity Water]]></category>
		<category><![CDATA[Edelweiss clothing]]></category>
		<category><![CDATA[eliza starbuck]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[LBD]]></category>
		<category><![CDATA[Logan's Run]]></category>
		<category><![CDATA[Neogreene]]></category>
		<category><![CDATA[payless]]></category>
		<category><![CDATA[Sheena Mathieken]]></category>
		<category><![CDATA[summer rayne oakes]]></category>
		<category><![CDATA[sustainable fashion]]></category>
		<category><![CDATA[Uniform Project]]></category>

		<guid isPermaLink="false">http://ecosalon.com/?p=73559</guid>
		<description><![CDATA[<p>The Uniform Project launches a monthly pilot series with sustainable movers and shakers. It&#8217;s amazing what a little black dress can do. Ever since Sheena Mathieken&#8217;s virgin exploration into the wardrobe unknown, which entailed wearing a single dress for 365 days, women have taken on similar challenges, some to see if they could do it,&#8230;</p>
<p>The post <a rel="nofollow" href="https://ecosalon.com/summer-rayne-oakes-uniform-project-charity-water/">Summer Rayne Oakes and the Uniform Project Pair Up for Charity</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="http://ecosalon.com/wp-content/uploads/summer2.jpg"><a href="https://ecosalon.com/summer-rayne-oakes-uniform-project-charity-water/"><img class="alignnone size-full wp-image-73565" title="summer2" src="http://ecosalon.com/wp-content/uploads/summer2.jpg" alt="" width="227" height="432" /></a></a><a href="http://ecosalon.com/wp-content/uploads/summer3.jpg"><img class="alignnone size-full wp-image-73566" title="summer3" src="http://ecosalon.com/wp-content/uploads/summer3.jpg" alt="" width="227" height="432" /></a></p>
<p><em>The Uniform Project launches a monthly pilot series with sustainable movers and shakers</em>.</p>
<p>It&#8217;s amazing what a little black dress can do.</p>
<p>Ever since <a href="http://www.theuniformproject.com/#!about">Sheena Mathieken&#8217;s</a> virgin exploration into the wardrobe unknown, which entailed wearing a single dress for 365 days, women have taken on similar challenges, some to see if they could do it, others to raise money for charities. <a href="http://ecosalon.com/the-wear-a-thon-continues-with-the-bright-young-things/">Eliza Starbuck&#8217;s</a> Bright Young Things are chronicled on her site; The Uniform Project also attracts ultra-spartan dressers. The term &#8220;sustainable fashion&#8221; is certainly apt when your wardrobe revolves around one little black dress.</p><div id="inContentContiner"><!-- /4450967/ES-In-Content -->
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<p>Enter Summer Rayne Oakes. All this month, the green model-turned-consultant&#8217;s project, Payless ShoeSource (with whom she has had collections), will support Oakes as she takes on the Uniform Project&#8217;s first &#8220;Pilot Series&#8221; challenge. Each month, a new fashionista will wear just one LBD on repeat to promote sustainable fashion and world causes.</p>
<p>Oakes&#8217; is hoping that her charity of choice, <a href="http://www.charitywater.org/" target="_blank">Charity: Water</a>, can make at least $10,000 to build<em> </em>two  wells for communities that don’t have access to clean drinking water. Payless is pitching in as well, matching online fundraising dollar-for-dollar (up to $10,000).</p>
<p>Oakes says of her Mad Men-inspired LBD created by <a href="https://secure.carasan.com/">Carasan</a>:</p>
<p><em>&#8220;I wanted to create a dress with fifties flair –  partially because as you’ve found out, I LOVE that era but also because  I think that 50s dresses were so flattering for a woman’s body. I have  curves and think the dress we created “loves” the feminine form in all  the right places – no matter what your shape or size. I enlisted my good  friends – Terri and Sandy Rosenthal (a mother-daughter couture-trained  design duo) of <a href="https://secure.carasan.com/" target="_blank">Carasan Designs</a> to take my original sketches and make a highly versatile and functional  piece that can be worn at least a dozen ways (and also equipped with  comfy pockets – a must in a dress in my opinion!) I decided to source a  70% silk-30% hemp blend and a handwoven thai silk and hemp-organic  cotton blend to give a little peak-a-boo of pink on the underskirt.&#8221;</em></p>
<p>&nbsp;</p>
<p><a href="http://ecosalon.com/wp-content/uploads/summersketch.jpg"><img class="alignnone size-full wp-image-73564" title="summersketch" src="http://ecosalon.com/wp-content/uploads/summersketch.jpg" alt="" width="455" height="487" /></a></p>
<p>While Oakes&#8217; month has just begun, stay tuned for more inspiring women raising money for causes and pushing the envelope when it comes to maxing out a dress.</p>
<p>My favorite dress to date from the Uniform Project is from their very own social media and blogging guru <a href="https://theuniformproject.com/#!pilotdress?GOH">Jessica Engle</a>, who had her friend and designer at <a href="http://edelweissbysarah.com/">Edelweiss</a> create an office appropriate LBD that you can unzip into two different pieces and wear in myriad ways.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
</p><p>The post <a rel="nofollow" href="https://ecosalon.com/summer-rayne-oakes-uniform-project-charity-water/">Summer Rayne Oakes and the Uniform Project Pair Up for Charity</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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		<title>Marketing and Meaning: How TOMS Is Inspiring a Movement</title>
		<link>https://ecosalon.com/marketing-and-meaning-how-toms-is-inspiring-a-movement/</link>
		<comments>https://ecosalon.com/marketing-and-meaning-how-toms-is-inspiring-a-movement/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 22:15:20 +0000</pubDate>
		<dc:creator><![CDATA[Luanne Bradley]]></dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[giving]]></category>
		<category><![CDATA[Luanne Bradley]]></category>
		<category><![CDATA[News & Culture]]></category>
		<category><![CDATA[payless]]></category>
		<category><![CDATA[Soles4Soles]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[TOMS Shoes]]></category>
		<category><![CDATA[World Vision]]></category>

		<guid isPermaLink="false">http://ecosalon.com/?p=68782</guid>
		<description><![CDATA[<p>A sensibly chic take on the fiber and jute peasant footwear made in Catalonia since the 14th century &#8211; and popularized by designers in the forties and eighties &#8211; I like to think of TOMS Shoes as the little espadrille that could: It could be the most popular shoe second to Uggs for American teenage&#8230;</p>
<p>The post <a rel="nofollow" href="https://ecosalon.com/marketing-and-meaning-how-toms-is-inspiring-a-movement/">Marketing and Meaning: How TOMS Is Inspiring a Movement</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="http://ecosalon.com/wp-content/uploads/img_newGiving_pair.jpg"><a href="https://ecosalon.com/marketing-and-meaning-how-toms-is-inspiring-a-movement/"><img class="alignnone size-large wp-image-70025" src="http://ecosalon.com/wp-content/uploads/img_newGiving_pair-455x308.jpg" alt="" width="455" height="308" /></a></a></p>
<p>A sensibly chic take on the fiber and jute peasant footwear made in <a href="http://en.wikipedia.org/wiki/Espadrilles">Catalonia</a> since the 14th century &#8211; and popularized by designers in the forties and eighties &#8211; I like to think of TOMS Shoes as the little espadrille that <strong>could</strong>:</p>
<p><img class="alignnone size-large wp-image-70037" src="http://ecosalon.com/wp-content/uploads/how-we-wear-them1-455x170.jpg" alt="" width="455" height="170" /></p>
<p>It <strong>could</strong> be the most popular shoe second to Uggs for American teenage girls (and fashion crossover dudes). The basic black TOM is now accepted as part of the uniform at schools nationwide in sun, rain, sleet or snow. Who knew canvas was year-round? The choices keep growing, from sparkly sequin and high wedgie editions to earthy vegan and even a new wedding collection.</p><div id="inContentContiner"><!-- /4450967/ES-In-Content -->
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<p>It <strong>could</strong> be the most ingenious idea to date for a company giving back on a one-for-one basis to help barefoot populations risking cuts and sores, infections and disease from exposure. On April 5, TOMs raises awareness with its One Day Without Shoes, advertised in a celeb splashed video featuring uplifting images of shoeless throngs across the nation getting into the act.</p>
<p>And it <strong>could</strong> be catching on big-time as other shoe and apparel marketing execs look for sexy giving campaigns that attract younger generations seeking trends and causes. Ralph Lauren co-branded Rugby TOMS donating a matched pair with every pair sold; Element Skateboards introduced limited edition TOMS+Element shoes with a One for One skateboard benefiting the Indigo Skate Camp in Durban South Africa.</p>
<p>The TOMS movement began in 2006 when Blake Mycoskie was traveling in Argentina and discovered too many poor children were going without shoes. He started his company and returned to Argentina later that year armed with 10,000 pairs of shoes made available by TOM customers through the program. To date, more than one million pairs of new shoes have been issued to children thorough Giving Partners around the world.</p>
<p><img class="alignnone size-large wp-image-70063" src="http://ecosalon.com/wp-content/uploads/what-slide1-455x270.jpg" alt="" width="455" height="270" /></p>
<p>Was the idea unique? Well, in 2005, a year before the trip to Argentina and following the 2004 tsunami in southeast Asia, <a href="http://www.soles4souls.org/about/history.html">Soles4Soles</a> was born based on the concept of giving without receiving. Wayne Elsey saw the need and spurred on shoe makers to donate a quarter million of their shoes to devastated locations. A year later, another million were shipped to the gulf coast following Katrina. So in 2006, Elsey made it official and founded his non profit.</p>
<p><a href="http://www.shoes2share.org/who-we-are/about-us/">Shoes2Share</a> sprung from a couple&#8217;s adoption of children from Haiti. Described as a grassroots ministry, its humble beginnings have involved distributing suitcases of shoes to relieve the plight of children and families in orphanages, shelters and rehabilitation and feeding programs. In addition to the Caribbean effort, the charity is now targeting children of fallen soldiers, police officers and firefighters.</p>
<p><a href="http://ecosalon.com/wp-content/uploads/w-earthwise-slate-s1.jpg"><img class="alignnone size-full wp-image-70031" src="http://ecosalon.com/wp-content/uploads/w-earthwise-slate-s1.jpg" alt="" width="455" height="323" /></a></p>
<p>More on the scale of the one-for-one platform, <a href="http://www.payless.com/store/home/goodshoeproject.jsp#">Payless ShoeSource</a> has introduced the Good Shoe Project, partnering with <a href="http://www.payless.com/store/home/goodshoeproject.jsp#">World Vision</a> to peddle a knock-off of the TOMS canvas boater, called the<a href="http://www.payless.com/store/home/goodshoeproject.jsp#">Airwalk Hope Shoe</a>, for $19.99. For every pair sold, Payless will send a pair to children in Honduras, El Salvador, Costa Rica, Nicaragua or Guatemala. Pitched to customers as the &#8220;buy one, give one&#8221; deal, they offer not only hope to barefoot victims but to consumers who want to do their part to give without footing the $54-$80 bill for a pair of TOMS.</p>
<p>Eventually, TOMS range may widen as well to make giving opportunities more abundant, reaching kids on U.S. turf who want to get on the bandwagon . Perhaps then, the little espadrille that could will really be too cool for school!</p>
</p><p>The post <a rel="nofollow" href="https://ecosalon.com/marketing-and-meaning-how-toms-is-inspiring-a-movement/">Marketing and Meaning: How TOMS Is Inspiring a Movement</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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		<title>April&#039;s Showers Bring Summer Rayne?</title>
		<link>https://ecosalon.com/aprils-showers-bring-summer-rayne/</link>
		<comments>https://ecosalon.com/aprils-showers-bring-summer-rayne/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 12:00:30 +0000</pubDate>
		<dc:creator><![CDATA[Amy DuFault]]></dc:creator>
				<category><![CDATA[Look Fabulous]]></category>
		<category><![CDATA[eco-footwear]]></category>
		<category><![CDATA[payless]]></category>
		<category><![CDATA[planet green]]></category>
		<category><![CDATA[summer rayne oakes]]></category>
		<category><![CDATA[zoe&zac]]></category>

		<guid isPermaLink="false">http://ecosalon.com/?p=11194</guid>
		<description><![CDATA[<p>Just when you thought the time change was throwing you off, all eyes look forward further to Payless&#8216; big debut of its first ever affordable eco-footwear and hand bag line: zoe &#38; zac. Gracing over 500 of its locations&#8217; shelves, the new line will feature green slip-ons, wedges and heels. The $30-a-pair collection is featuring&#8230;</p>
<p>The post <a rel="nofollow" href="https://ecosalon.com/aprils-showers-bring-summer-rayne/">April&#039;s Showers Bring Summer Rayne?</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p class="MsoNormal"><a href="https://ecosalon.com/aprils-showers-bring-summer-rayne/"><img class="alignnone size-full wp-image-11196" src="http://ecosalon.com/wp-content/uploads/2009/03/2999894500_63041b630f_o.jpg" alt="2999894500_63041b630f_o" width="468" height="192" /></a></p>
<p>Just when you thought the time change was throwing you off, all eyes look forward further to <a href="http://www.payless.com/">Payless</a>&#8216; big debut of its first ever affordable eco-footwear and hand bag line: zoe &amp; zac.</p>
<p class="MsoNormal">Gracing over 500 of its locations&#8217; shelves, the new line will feature green slip-ons, wedges and heels.</p>
<p><img class="alignnone size-full wp-image-11195" src="http://ecosalon.com/wp-content/uploads/2009/03/3030630987_852b1d3be8_o.gif" alt="3030630987_852b1d3be8_o" width="420" height="120" /></p><div id="inContentContiner"><!-- /4450967/ES-In-Content -->
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<p class="MsoNormal">The $30-a-pair collection is featuring organic cotton, linen and hemp for cloth materials and using recycled materials for shoe soles.</p>
<p class="MsoNormal">Women&#8217;s shoes and handbags will come first, while men&#8217;s and children&#8217;s shoes will follow later in the year. Payless will also help cut down waste by using environmentally-safe packaging methods.</p>
<p class="MsoNormal">
<p class="MsoNormal">Of course one of the hottest angles to this story is <a href="http://www.summerrayneoakes.com/">Summer Rayne Oakes</a>, whose name has become as household in eco-fashion as LED light bulbs are to saving energy.</p>
<p class="MsoNormal">Oakes, who besides being a model, environmentalist <span> </span>and new author is a regular on the D<span style="color: #333333;">iscovery Network&#8217;s &#8220;Planet Green&#8221; fashion as a beauty expert, </span>was hired as a consultant for the Payless venture.</p>
<p style="text-align: justify;">She says at her website, &#8220;With the economy the way that it is now, many people think [green products] are that much more inaccessible, so this line is coming at the right time.&#8221;</p>
<p style="text-align: justify;">While that might be true for the pocketbook, we hope the line is as durable as other eco-shoe lines and not another throwaway addition to our wardrobes as Payless is known for.</p>
</p><p>The post <a rel="nofollow" href="https://ecosalon.com/aprils-showers-bring-summer-rayne/">April&#039;s Showers Bring Summer Rayne?</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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