And that bloody mess is a good thing… kind of.

The video below is an ad for pads. As in period blood protecting pads. And guess what? It features actual red blood flowing from women’s bodies. But like Cosmo mentions, the blood isn’t actually coming from anyone’s vagina—it’s coming from other body parts: heads, feet, etc. And although we agree with Cosmo on one thing—that the blood should be in the vag region—we think this ad is a step in the right direction toward normalizing periods.

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