Ford and Ohio State are developing dandelion roots as a potential source of rubber.

Synthetic car plastics will eventually be blowing in the wind like those yellow heads of dandelions, the herbaceous perennial foliage that grows in lawns and alongside highways. Does thinking about it make you want to sneeze? Forget the pollen. Ford has been itching for a new kind of rubber for its cars, and dandelions could be the answer.

Ford’s engineers are teaming with Ohio State on developing the Russian dandelion (or TKS) as a natural rubber source for cup holders, floor mats and interior trim in its vehicles. So far, everything is coming up (cough) roses in this latest effort by the company to revamp its factory and fleet for a sustainable plug-in future.

By harvesting the weeds in neat rows in a greenhouse, researchers are able to learn how to manage the flowers and the sap that seeps from the roots, a potential source of rubber that could be even stronger than automotive plastics. The Southwestern U.S. shrub Guayule might also be used to replace the toxic alternative.

“What we are trying to do is to create sustainability of vehicles from inside and out by figuring out how we can make materials out of renewable recycled materials rather than depending on petroleum products,” says Ellen Lee, a chemical engineer and member of The Ford Research Biomaterials Group in Detroit.  “We are looking at how we can use things we grow to put into our cars.”

Things like soy, which Ford has led the way in tapping to produce polyurethane foam seat cushions, backs and headrests. The parts are now on more than 1.5 million Ford, Lincoln and Mercury vehicles on the road, a reduction in petroleum oil usage of some four million pounds each year. Ford also broke ground with the industry’s first use of a soy-foam headliner on the 2010 Escape and Mercury Mariner for a 25 percent weight savings versus a traditional glass-mat headliner.

“We are committed to using local resources and raw materials that come from the U.S. and Canada,” says Angela Harris, another Ford researcher. “We are in the labs day to day working on products and vising schools, local news stations, public radio stations and start up technology companies to share our mission and the fact the U.S. and Ford are leading the way.”

Along the way, their campaign also reaches out to young women who are a minority in the automotive and engineering fields. The team hopes to set an example of what female scientists can do to expedite the development of responsible parts for vehicles.

“Five of us are moms and are working on biotechnology with Ford,” says Lee. “We are getting out there to say women should pursue careers in engineering since biotechnology is fast becoming a number-one field. ”

In the meantime, they hope to get all of us thinking about how to incorporate available plants as possible materials in our every day lives. It all makes sense when you consider dandelion root is used medicinally to ease everything from a loss of appetite to insufferable intestinal gas, excruciating gallstones, nagging joint pain, muscle aches, eczema and bruises. It helps increase urine production, prompt bowel movements and is a stimulating skin toner, blood and digestive tonic. Some use it to treat infections or to spice up salad greens, soups, wine and teas.

Now that’s some killer weed.

Images: joka2000, Ford, American Recycler

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Ford hopes to electrify consumers as they look to plug-ins over the pump.

It’s hard to compete with Chevrolet and those sexy new ads for the $32,780 Volt voiced by George Clooney. But Ford argues the game plan isn’t really about competition, but rather cooperation when it comes to its soon-to-be released Focus and other electric vehicles. At least this is the message being delivered by John Viera, Director of Sustainable Business Strategies for Ford as he hits events throughout the country to sell the plug-in revolution to drivers facing nearly $4 per gallon at the pumps.

“Collaboration is key and we are partnering with Microsoft, interfacing with utility companies and working together to educate consumers about developing batteries and other technology to bring down the costs,” Viera shared at the recent San Francisco Green Festival. “No one has one piece of magic above anyone else.”

While there is no piece of magic in terms of making the technology, there are edges in making the technology available to motorists to wean them off of fuel. Infrastructure is the operative term in cultivating a plug-in culture.  And it’s evident that Israel has taken the helm with its start-up Better Place, a maker of electric cars that will launch a highway charging enterprise later this year, allowing its drivers to travel anywhere in Israel with a battery range of 100 miles. As with refueling for gas, if they set off from Tel Aviv to the Red Sea they can pull into a Better Place station and swap a low battery for a fully charged one in five minutes. How will motorists know where to find  parking lots with blue-topped charging posts? Try the GPS screen on their dashboards.

While looking to U.S. municipalities to expedite the same kind of access to motorists, Ford is revamping a variety of vehicles in its fleet, preparing to roll out the plug-in Focus in 2012 in the U.S  and Europe, debuting in regions it refers to as “smile states” like Seattle and California where conscious consumers have been quick to adopt the hybrid concept. The current pricing is from about $17,000 to $24,000, considerably less than the Volt plug-in hybrid, a popular choice that reportedly goes 30 days and 1,000 miles between fill ups.

Abroad, Ford’s vehicles now cater to current trends such as ethanol a top choice in Brazil, and diesel, a popular option in Europe. In the meantime, Ford has redesigned its Michigan plant to ideally become a state of the art lab for producing battery operated vehicles of all kinds.

“We want to offer a choice and show there are different ways to have electric,” says Viera, pointing out that Ford’s strategy for keeping costs down is to stick new bodies or “top hats” on an existing platform allowing any one of their vehicles to become electric, from commercial trucks to the Taurus with a quick assembly changeover. “We’re all about high end affordable transportation and the next generation of transit comes off the same platform as the Focus.”

Beyond the bodies, Viera admits that sustainable parts and the instrumentation are also key in easing consumer anxieties over range and resources, including recycled, eco-friendly upholstery and corn-based head rests, along with software instruments on the dashboard for customer feedback, such as Butterflies or various phone apps alerting drivers to how much power remains on their batteries. He says mass marketing must answer the needs of the mainstream with partnering services such as the Best Buy Geek Squad, coming out to install charging equipment in the garages of electric car customers.

“Eventually, all auto companies will have charging stations and Mapquest and other sites will tell you where to go to find them,” says Viera, pointing out the biggest challenges ahead are reducing charge times (now three to four hours for 340 volts), cutting down costs of cars and lithium batteries, and how to properly dismantle and dispose of batteries. There’s even the matter of controlling electro pollution smog by shielding the radiation of vehicles, something Ford tests regularly to meet high standards in regions like the Middle East.

After all, the Middle East is the place to beat in terms of advances. As Shai Agassi, founder of Better Place told Time, the electric car will be the top selling car in the world in less than a decade offering “the biggest financial opportunity the world has ever seen presenting a $10 trillion shift in the industry. “It’s the Internet, and add another zero,” Agassi calculates.

He predicts ordinary Israelis will be driving the Turkish-made Renault Fluence Z.E. sedan as early as November depending on the price of the cars and the costs of charging, the same factors Ford must consider in making electric palpable to consumers tired of paying $70 to fill up. After the car purchase, innovators are now looking to the cell phone rate plan as a model for battery subscriptions, as in Denmark, where the fee is equivalent to $300 a month for mileage of 6,200 miles. A one-time fee of $2,000 also is charged.

Of course this kind of fee is minimal when you consider that in Israel and Denmark, gas is an astronomical $9 a gallon. When the U.S. sees those kinds of prices at the pumps (as Donald Trump promises we will), that financial opportunity Aggasi described will really hit home, and companies like Ford will be glad they began revamping now to meet the anticipated demand.

Images: Ford; Better Place;

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