Still not convinced that climate change is all that bad? These dead animals beg to differ.

Sometimes, I’m not sure just how much more evidence skeptics need to acknowledge 1) that climate change is real and 2) humans are making it worse. From drought and extreme heat to coastal flooding and superstorms, Mother Nature is throwing out every red flag in her arsenal to get our attention.

If billion dollar damage doesn’t pull at your heartstrings, maybe this will: a 16-year-old otherwise healthy polar bear was recently found starved to death in Norway. Polar bear experts, who had examined the animal’s health just a few months prior, say dwindling sea ice caused by global warming is to blame.

“Most of the fjords and inter-island channels in Svalbard did not freeze normally last winter and so many potential areas known to that bear for hunting seals in spring do not appear to have been as productive as in a normal winter,” Dr. Ian Stirling, a researcher with Polar Bears International, told The Guardian. “As a result the bear likely went looking for food in another area but appears to have been unsuccessful.”

Although we can never be 100 percent sure about the bear’s exact cause of death, the disappearance of the arctic sea ice on which it depends can’t be debated.

In late 2012, studies confirmed that, thanks to climate change, total sea ice in the Arctic was at the smallest amount ever recorded in history. Then, in July 2013, the North Pole suddenly turned into the “North Pool” after another fast and furious decline in sea ice.

And polar bears aren’t the only wildlife suffering the deadly consequences of our unchecked carbon emissions. This summer, record-breaking heat caused surface temperatures of several Alaskan lakes to rise above 75 degrees F. Thousands of fish, including the precious Alaskan King Salmon, died as a result.

Related on Ecosalon:

Top 10 Global Warming Denier Arguments Debunked

Call To Action: 50 Steps To Deal With A Changing World

Image: jidanchaomian

The post Attention Skeptics: Climate Change Is Already Killing Fish & Polar Bears appeared first on EcoSalon.

How many offensive ad campaigns could companies create this year? Plenty.

Many businesses are realizing that consumers are looking for brands that care, brands that engage in dialogue, and brands that understand current trends. These companies are adapting to these new sensibilities and their businesses are thriving. Other companies have launched sexist ad campaigns, derided green actions, squelched customer’s comments and complaints, and mounted a merciless attack on local businesses, and consumers have spoken out.

Green is popular. Therefore, shaming green initiatives shows you are not only clueless, but part of the problem.

Despite the rising popularity (and wide media coverage) of bike sharing programs in cities and the number of cities looking to institute more bike lanes and encourage bicycle commuting, GM decided to run an ad campaign designed to make bicyclists feel ashamed of biking. The campaign, run in college magazines and aimed at current students and recent grads, shows a guy riding his bike and covering his face as a girl rides by in her (presumably GM) car. The tag line reads: Stop pedaling…start driving, and shows a picture of a smaller car, and a … truck.

There was an immediate outcry. Bicycling organizations, students and even professors condemned the ad and everything it stood for. GM backpedaled so fast that it immediately yanked the ads and began apologizing via Facebook and through every other type of social media it could find. The company responded to many of the negative comments and apologized.

Why do companies never tire of spitting on women and girls to sell stuff?

Dr. Pepper was tired of selling diet soda only to women. Who really wants to appeal to the demographic that makes over 80 percent of household buying decisions anyway? So they decided the way to appeal to men was to make a point of excluding women. On their Facebook page they even encouraged male-only users (it is off-limits to women) to play games where they shoot high heels, unicorns and rainbows.

Surprising no one but Dr. Pepper, the campaign didn’t appeal to most men (which is somewhat reassuring) and since it went out of its way to alienate women, no one was left to buy it.

Some companies still think it’s a good idea to sell items by sexualizing girls or promoting sexist stereotypes (or both at the same time). Abercrombie and Fitch has been a repeat offender, and this past year, family-oriented retailers Kmart and JCPenney joined the club. JCPenney quickly took this t-shirt out of inventory after being flooded with complaints, and a Kmart located in Australia took these thongs off the shelves for the same reason. The thongs are made by Kmart’s inhouse brand, Girl Xpress and the perception was that they were marketing them toward young girls. Kmart denied it, but wouldn’t state the customer age range Girl Xpress was targeting.

To be honest, it’s hard to tell what the point of this campaign was supposed to be, but whatever it was, everyone quickly lost sight of it. One blogger complained on Chapstick’s Facebook page about the use of this tacky, unattractive picture of a woman’s derriere in tight jeans. The company promptly deleted her comment (an irony many have pointed out considering the company’s invitation to be heard on their page). Ditto the negative comments that came after it. However, comments like, “after looking at this pic i know right where i wanna hide my chapstick,” were not deleted by the company.

Soon it was a battle to see who was faster, the commenters or the censors. Everyone forgot about the ad that sparked the war in the first place and directed their fury at the company who tried to control the conversation. That is something you just don’t do in social media and Chapstick came out of what could have been a minor embarrassment looking like an exceedingly foolish, 800-pound gorilla.

When you are Goliath, recruiting bystanders to pound David into dust makes you look like an even bigger bully.

It’s not enough that Amazon undercuts the prices of most local bookstores, but now they are encouraging consumers to go into local businesses, scan items and compare the price with the same item on Amazon. Since in many instances, Amazon doesn’t charge sales tax, the savings can be significant, causing many shoppers to not buy the item at the local business and buy the item online.

When promoting this new price check app, Amazon offered customers $5 for each item they bought using it (up to a total of $15). Forbes calls it the future of business, but in the face of Small Business Saturday and all the evidence that communities need to patronize and support local businesses to help local economies, Amazon’s campaign is as brazen as it is mercenary and cold-hearted.

Sometimes when you do everything right, it still goes wrong because your consumers can’t be bothered to read the label.

Coca-Cola thought it would be such a terrific holiday-cause marketing campaign to support polar bears, a species in dire need of help as well as animals that have been prominently featured in nostalgic Coke holiday ads in years past. They designed an eye-catching white can and prepared to watch awareness and profits grow. What happened? No one bothered to read the label, so Diet Coke (which is sold in a silver can) drinkers bought the white regular Coke by accident and then screamed about it.

Of course it is serious when diabetics or others with dietary restrictions consume something they shouldn’t due to a purchasing mistake, but many companies have very slight label differences that distinguish their products, but no one goes after them with the viciousness that Coke faced for simply offering the same drink in a special issue white can instead of a red one.

Many see this as a failed campaign by Coke, but did they really do anything wrong? Faced with an ugly public backlash, they have halted the manufacture of the white cans and are introducing a red polar bear can for the rest of the campaign. Now people can go back to not paying attention to what they buy again.

SEE ALSO:

2011 In Review: The 10 Stories That Defined Shelter in 2011

2011 in Review: How Small Spaces Trumped McMansions

images: bitzcelt, BikePortland, YouTube, Huffington Post, lovelyish.com, The Real Time Report, iTunes, the rocketeer (via Flickr cc)

The post The Most Offensive Ad Campaigns of 2011 appeared first on EcoSalon.

Can you imagine your grandchildren visiting a museum to look at the mere bones of animals that are alive today? We all expect to see a T-Rex in ancient, skeletal form, but an orangutan? When we were kids and we heard about animals becoming extinct in science class, the finality seemed grave but distant, like there was still hope and time, and their impending doom was so far off into the future we didn’t really need to worry about it.

Cut to twenty-five years later, and these endangered species are truly on the brink of being wiped off the planet. So let your kids get a good look at that polar bear at your local zoo, because they may not be around for another generation to see in the flesh. Here are five animals that will probably become extinct in your child’s lifetime.

Sumatran Orangutan

The Sumatran Orangutan seen above is threatened due to poaching and habitat destruction of the rainforests in Indonesia, where this species makes their home. Only about 6,500 remain in the wild, and they are poised to become the first great ape species to become extinct. Visit the Sumatran Orangutan Conservation Program website or Sumatran Orangutan Society to learn more.

Black Rhinoceros

During the 1970s half of the world’s rhino population disappeared. There are fewer than 2,500 Black Rhinos left on the earth. Considered the world’s most endangered mammal, the Black Rhinoceros faces severe endangerment due to poaching for his horn, which can fetch up to $24,000 in the Far East. The rhino’s horn is used in folk medicine in India and China as it is believed to cure headaches, and as a weapon and status symbol among men in North Yemen. Learn how you can help save rhinos in the wild.

Bactrian Camel

The Bactrian Camel is critically endangered due to habitat loss and drought. There are approximately only 950 Bactrian Camels left in the wild, struggling to survive in their native desert habitat in northwest China and Mongolia, which used to be used as a Chinese nuclear test range. These animals are also hunted for sport and killed because they are competition to domestic livestock for food and water resources. Learn more at the Wild Camel Protection Foundation.

Polar Bear

Iconic images of the polar bear swimming and sometimes drowning between melting patches of ice in his dwindling habitat have become synonymous with the case for global warming. Currently, between 20-25,000 polar bears still roam the wild, but if climate change trends continue, scientists predict that polar bears will be extinct within the next 100 years. Visit Polar Bears International to learn more.

Mountain Gorilla

Forest clearing and degradation are main contributing factors to the Mountain Gorilla’s pending extinction, and only 720 animals of this species remain on the planet. Additionally, in 2007, there were 10 Mountain Gorilla killings in the Democratic Republic of the Congo, which severely threatened the conservation progress that had been made on their behalf. Visit the International Gorilla Conservation Program to learn more.

Images: Kabie Bakie, Matthew Field, Jeff Kubina, ltshears, Zouavman Le Zouave, and d_proffer

The post Animals Your Kids May Never See in Their Lifetime appeared first on EcoSalon.

Their good friends, the fuzzy white polar bears, are losing their icy homes. Rising sea levels will wash away those nice pastel houses along the beach. Some day, every moving thing that relies on gas –  cars, trains, ships and planes – will come to a screeching halt and the world will be in shock because people won’t know how to live, work, feed themselves or get around.

These are real fears being shared with children – and not just around my own dinner table.

Adults who are well informed, card-carrying conservationists often articulate these concerns with the greatest of intentions. They believe we are deep in the trenches in the war against global warming and the over-consumption of resources, and the time to act is now. We are amiss if we don’t warn the next generation.

But should we be drawing better boundaries when it comes to coloring the picture for the under-18 crowd?

Children who already lack the freedom we enjoyed to jump on bikes and go exploring until dark might be further impaired by negative messages that often accompany environmental concerns –  messages that convey their future looks frighteningly grim.

“When I have children, I worry that the world will be ruined and we won’t have a good life if people keep littering and polluting,” says my own 10-year-old, Lauren Bradley. “That might happen.”

Clearly, there’s a right way and a wrong way to prepare our youth to become the stewards of the planet without robbing them of the short-lived innocence of childhood.

For guidance, I went to Daniel Meyer, renowned Bay Area Environmental Educator and classroom science professor. He has spent the past 20 years teaching children about their relationship with nature, including outdoor adventures in the Yosemite Valley.

“Kids don’t have the perspective to understand some issues and tend to  internalize them,” observes Meyer. “You can have informative discussions with them about doing their part without making it a doomsday discussion.”

Here are some of Meyer’s do’s and don’ts for preparing, rather than scaring, the next generation of conservationists.

Image: Earthfirst

Do: Put the big picture in perspective. Geologically speaking, we are insignificant in terms of the earth’s existence. Many things have come and gone before us and will after us. And the only true thing we can do is live responsibly and respect and embrace the environment and everything in it and on it.

Don’t: Dump problems on children they cannot solve. Children can’t prevent an animal from going extinct. That’s the job of scientists, governments and big business.

Image: Brzegowiec

Do: Keep it simple. Responsible stewardship starts with light bulbs, composting and recycling. Give kids issues they can tackle so that they feel connected to repairing the earth: They can re-plant. They can fix the trail systems at the Golden Gate Park. They can make posters at school about composting. They can learn to become smart consumers. Child-geared, educational tools, such as The Story of Stuff video by Annie Leonard can help.

Don’t: Take away their innocence by focusing on the negative. The downside is kids can become fixated when they aren’t fully educated about global warming and pollution. Kids who are innocent can still come up with solutions.

Image: Incase Designs

Do: Investigate how they can do their part in responsible philanthropic giving by researching various causes and how money is directed. Let them select the cause. This empowers them in doing their part.

Don’t: Miss the opportunity to spend time with your children outdoors. It’s one things to talk trash around the dinner table and another to experience with them the beauty of the nature you strive to protect. Check out the Nature Rocks Campaign for tips.

Image: National Geographic

Main image: Zanastardust

The post Are Kids Overexposed to Eco Fears? Do’s & Don’t’s of Equipping Future Stewards of the Planet appeared first on EcoSalon.