When Greensource, one of the largest suppliers of organic cotton apparel production in the world launched its private label organic jean line at Kmart and Wal-Mart this month, I became skeptical.

After all, are Wal-Mart and Kmart customers really green shoppers? Do they care about pesticide free pants?

Am I being bratty by asking?

Eco-Textile news reports that all five of Greensource’s manufacturing facilities were certified to the Global Organic Textile Standard (GOTS) by Control Union between 2007 and 2008, making them some of the first mills worldwide to gain certification.

And while this is all well and good for both Marts, inquiring minds still ponder who these women are who are looking for good, quality eco-denim alongside the mega-store’s Subway and discounted food aisles (and consequently, if GOTS strict standards are being utilized alongside monitored production of these jeans in China).

We commend them for incorporating organic cotton but looking at the whole picture is another thing and something we urge you to consider.

Del Forte denim, made in the U.S.A. is 100% organic cotton, too – and when you buy a pair you support L.A. designers who dream of denim night and day. And when you’re done with your pair, you can ship them back to produce the second generation of Del Fortes which they fondly call “Rejeaneration Denim”.

There’s something to be said about rooting for the underdog.

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