We all know H&M isn’t exactly the most responsible company in the world, but at least it’s trying to do some good and change its ways.

One of those good things is the company’s new initiative it has launched with the help of M.I.A. It features the song, “Rewear It.”

The video below shows “M.I.A. perform against a backdrop of tents constructed using recycled textiles,” Dazed Digital reports. “Created in collaboration with H&M, its release coincides with World Recycle Week (April 18-24), an initiative instigated by the Swedish retailer with the aim of collecting 1,000 tonnes of unwanted clothes to recycle.”

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