If a tree falls in the forest does it still make a sound? Along those lines, if a bottled water company loses its namesake water source, will it still stick to the same exotic, yet bullshit, branding?

That’s the question we can all ask this week in light of the announcement that Fiji Water is closing its operations in, wait for it – Fiji. The company is allegedly “being singled out by the military appointed government for a massive tax increase.” Hmm, maybe Fijans are just a little smarter when it comes to understanding the nuances of the bottled water industry.

What kind of taxes are we talking about?

Fifteen cents per liter on companies extracting more than 3.5 million liters (920,000 gallons) of water a month. That’s up from the current one-third of one percent rate. Guess what? Fiji Water is the only company responsible for extracting that much liquid. Yes, that’s a hefty tax for a company to handle, and although it’s unclear exactly what that tax money would go to, it’s easy to posit that the Fijan government simply wants to make a decent profit off of what is already theirs. Private companies can only unabashedly profit off of a public resource for so long. At some point, someone says “stop.”

But politics aside, with their namesake facility shutting down, the real question is, does the name “Fiji Water” still hold or is a rebrand in order? I’m thinking “Crap Petro Product Drink That’s No Better Than What Comes Out of Your Tap” would be fitting.

Sorry for the bobo-types who were conned into believing that drinking water from the South Pacific would somehow make them healthier, smarter, and sexier. Give the Fijans their water and quit global marketing campaigns that glamorize a resource that most of us don’t need to be paying $4 plus for – a price tag that certainly isn’t internalizing the environmental and health costs that come from single-use plastics.

Image: Magpie372

The post The Demise of Fiji…Bottled Water appeared first on EcoSalon.

The bottled water industry has branded itself by importing water from pristine streams and mountain springs in some of the world’s most exotic places: Fiji, Tahiti, the Swiss Alps. Now you can go ahead and add North Korea’s Demilitarized zone to that list.

If you weren’t seduced by bottled water companies touting the natural, spiritual and physical benefits of wherever their H2O comes from, now you can down a beverage originating in one of the most guarded and protected areas on earth.

DMZ 2km is South Korea’s newest brand of bottled water, selling water from a spring that runs under the Demilitarized Zone, the 4 kilometer-wide buffer zone South and North Korea. What benefits does DMZ 2km water have over the competition? Apparently it’s all about branding, or as some might call it, greenwashing.

“We decided on water from the DMZ because it’s different and the environment there is untouched, so many people think it’s clean,” says Lee Sang-hyo, a spokesman for the company, quoted in the Guardian.

Even if people think the source water is cleaner, you have to wonder what DMZ water will do that others don’t. Make you more skilled as an international negotiator? Make you sleeker and stronger so you look better in an army outfit?

No matter its purported incredible qualities, DMZ 2km is just another brand of bottled water contributing to the industry’s overall impact. Seduced by water from far-off springs and streams, and the convenience of bottled beverages, consumers easily forget about the real effects of bottled water and the industry behind it.

In 2007, the U.S. bottled water industry alone accounted for $11.5 billion. On a global scale, in 2008, over 53 billion gallons of bottled water were consumed. These are not small numbers. Marketing another hip brand of bottled H2O promotes consumption and further waste, so stick to drinking tap water in a reusable bottle.

Photo credit: Guardian

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Did you know that each year Americans throw away around 100 billion polyethylene plastic bags? Less than 0.6 percent of those are recycled. And that Americans buy 28 billion disposable plastic bottles of water a year?

When we’re on the go it’s easy to forget about the real impact of our choices, especially when it comes to plastic. The ease of buying an occasional bottle of water or packing groceries in a plastic bag when you forget your reusable one might not feel like an environmentally detrimental choice, but small choices add up quickly. Fortunately, changes in the industry are slowly happening, making it easier for you to commit to kicking the single-use plastic habit.

Plastic bag bans and fees are a common topic of debate in environmental communities, and Wal-Mart is the latest business to join in the discussion. Starting January 1st, Wal-Mart will institute a pilot program at three stores in California, where no single-use plastic bags will be provided to consumers. Shoppers will instead have a choice between purchasing three different reusable bags, reasonably priced at $1, 50 cents and 15 cents. The pilot program will test how consumers will deal with stores that do not offer free bags. Not providing plastic bags could have a significant impact at large stores like Wal-Mart; the retail giant alone was responsible for handing out 27 billion plastic bags in 2007.

The anti-plastic bag movement is also spreading on regional levels. This week Delaware passed a law that will require larger stores to all offer reusable bags to their consumers. Even in Phuket, Thailand, a group of business owners recently passed an agreement to institute a small fee on plastic bags. Although it is unknown what impact policies like this will have in the long term, it’s certainly a step in the right direction, encouraging consumers to choose reusable bags whenever possible.

The other culprit in single-use plastic waste is bottled water. In a progressive move, Canada-based Naya Spring Water announced this week that it is the first bottled water company to use 100% recycled plastic in its bottles. The company also reportedly recycles 96% of waste from its plant, including paper, cardboard and plastic.

But is buying a recycled plastic bottle water that’s still a single-use item that sustainable? It’s great to recycle materials that otherwise would have gone straight to the landfill, but supporting the purchase of single-use products inevitably leads us to consume more and waste more. In a pinch, opt for the recycled plastic bottle of water, but when possible, keep your reusable drinking vessel in tow.

Photo credits: vieux bandit, zone41

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