If you’ve ever wanted to become a social media star and considered taking a class to learn how, then please heed this advice…

Classes are mostly crap. It’s all about luck and creativity.

Social media camp

The Social Star Creator Camp in located in Los Angeles, California.

Nichelle Rodriguez, the director of education at the Camp, describes it as a sleepaway camp for social media creators. Rodriguez created the Camp after discovering that many social media stars were enrolling in her other camp, which is an acting camp that’s also Los Angeles-based. In addition to teaching social media savvy, the course teaches business savvy.

“The amount of money and merchandise being thrown at these creators is crazy.” Rodriguez says.

“They need to learn how to make the very best out of this business venture.”

Attendees can pay $429 for three days of training or $2690 for 10 days.

According to Dazed Digital, Camp creators promise it’s “the fast track for new and early social media content creators, true entrepreneurs, who are completely dedicated to learning the best practices for exceptional platforms that result in earning money and viral fame.”

Social media experts weigh-in

We reached out to a handful of social media experts to find out if a camp like this is worth attending. The answer is “no”.

Miranda Mendoza, a beauty and lifestyle influencer at SlashedBeauty.com, says that courses such as these often sell quick success. The truth is that no one becomes a social media star in a week.

“There are literally millions of people trying to make a name for themselves on social media — it’s not as easy to stake your claim as it was in 2009,” Mendoza says.

“It can take years to have your moment — [the moment] when a brand notices you, or offers to pay you for ambassadorship. Sharing content on social media has to be a passion that you’d do anyway and a career move second.”

She also adds that social media platforms’ ever-changing algorithms mean there isn’t one fool-proof formula that applies to true success.

Andrew Selepak, PhD and professor in the Department of Communication at the University of Florida, adds that no one person can truly promise the secrets to internet fame and fortune.

So, when a self-proclaimed social media expert alleges they know how to make content go viral, or make someone famous, remember that if they had the secret formula, they wouldn’t share it with others. “Instead they would be working for Facebook or Google,” Selepak says.

The keys to social media success

Sydney Liu, co-founder at Commaful, a short story site that reaches millions of readers, says internet fame comes down to three critical elements: Amazing content, great distribution, and luck.

The bigger the distribution and the more amazing the content, the less luck plays a role. However, Liu notes that amazing videos and images usually don’t go viral without some initial distribution. And luckily, a person can learn and build on distribution skills. But learning how to create amazing content is difficult.

“While it is certainly possible to drastically improve content creation, there is an art to it,” Liu says.

“Take any famous YouTuber as an example, perhaps Ryan Higa (nigahiga). Watch his early YouTube videos and compare them to the ones today. The quality is night and day different, however he always had a good taste in what his audience would like.”

Yogin Patel, the founder and CEO of YP Social, an influencer management company, adds that these types of courses only work when a student continues to work once the camp is over.

“The course is going to teach you the basics and maybe advanced-level stuff regarding content creation and how to show off your personality over social media,” Patel says.

“However, nothing is going to happen overnight.”

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Asher Brown is no celebrity. Although widely recognized among the vegan creatives and brands of Los Angeles, Brown is little known to the mainstream audience. However, there is no doubt you have seen his work. From Tide commercials to niche animal rights YouTube Videos, Brown helps brands and influencers expand their reach and tell their stories via his creative content lab, Pollution Studios. His exceptional work has allowed him to run a successful business while advancing social change, specifically within the plant-based movement. In between a Little Tykes commercial and a fire dancer shoot, we sat down with Brown over a jug of ginger kombucha to chat about content creation, passion projects, and the power of community.

Unlike many within the film industry, Brown did not grow up with stars in his eyes. He is soft-spoken and relaxed, a complete foil to the megaphone-toting, high energy personality associated with the director’s role. In college, he declared Pre-Med. He said he was a “science and numbers guy.” Brown stumbled into a film course “so [he] could watch movies with [his] friends.” He then found his true calling after enrolling in a film production class.

“Everything changed for me. I had never seen myself as an artist or a creative person, but working in film collaboratively with all these amazing people spoke to me in a way that nothing ever had before that.”

Brown graduated and began working in the industry, first in Australia, then in Los Angeles. He became a set lighting technician and worked on feature films and prime-time television shows, where he was exposed to what could be accomplished with a top budget and unlimited resources. “Even now when I work on small Instagram and YouTube projects, I still come from the idea of what could we do if we had as many resources we needed, and then how do we scale that down to fit the budget.”

During his free time, he shot “passion projects” with his film friends. Eventually, the group decided to take the plunge and devote their time to these projects. Pollution Studios was born. They rented out a warehouse, filming whatever they could get their hands on (mostly music videos). Over the past nine years, the company has blossomed into an expansive, three studio lot with back offices, a kitchen, and parking lot. Pollution is now the go-to for Perrier, Tide, Little Tykes, and a plethora of music artists, such as Charli XCX.

Despite its growth, Brown asserts that the studio’s core has not changed. “Its heart is still this amazing community of creative people. Pollution is a toolkit that everyone can use. We run it like a business but that’s so we can do non-profit work and passion projects. Nobody came out here because they wanted to make money doing things they didn’t love. They do this because they’re passionate about it.”

A vegan for over a decade, Brown’s passion lies within the animal rights and plant-based movement. He uses his platform to advance these causes, from big-budget brands to up-and-coming social media activists and influencers. Established plant-based clients include Gardein, Beyond Meat, Follow Your Heart, Veggie Grill, and So Delicious. In contrast, Pollution has created content for local, home-based chefs, such as The Vegan MacGyver, a YouTube channel showcasing how to make substantial vegan meals out of a hotel room.

No matter the size of the project, Brown is dedicated to helping them tell their story. It’s not about selling, its about creating a narrative to engage the consumer and incite action. According to Brown, “Broadcast commercials aren’t the thing anymore. Its social media content. Facebook, YouTube, and Instagram campaigns. Brands are focusing on social engagement.”

For example, Brown recently produced a social media campaign for GoodBelly Probiotics by partnering with Instagram celebrity, Vegan Fat Kid, and farm sanctuary non-profit, Gentle Barn. The campaign, “How to Hug a Farm Animal,” showcased the celebrity hugging various rescued farm animals. This collaboration between a celebrity, private business, and a non-profit not only spurred business for the brand, but also brought positive attention to Gentle Barn and its animal advocacy. It was a smaller campaign with a restricted budget, but Brown’s excellent reputation made it work. “I am invested in this community. I know if I call them and say this is important to me, I can count on them. For us, its not about money; its about telling a story. These people are my family. We work because we want to do something meaningful.”

On a larger scale, Brown documented Leilani Munter’s campaign at Talladega to introduce vegan food to the masses. Munter, a female NASCAR driver, uses her platform to advance the environmentalist and vegan movements. She partnered with Follow Your Heart and Gardein to serve free samples of vegan chicken wings and ranch dressing to thousands of race attendees. The fans were pleasantly surprised to find that vegan food is just as satisfying (or more so) than its animal counterparts.

Like Munter, Brown leverages his resources to help vegan brands launch into the mainstream, without using bullhorn tactics. “I think we’ve hit critical mass in the plant-based market. People used to buy a product because they felt bad buying something else, but now they buy it because its better than anything else. They might not even care about the issues; they just love the Beyond Burger. With that, plant based food is able to tap into this broader market.”

Brown also helps to connect and expand the vegan community by hosting three annual parties at the studio each year. His Birthday Bash in August, Friendsgving in November, and Spring Fling in May or June draw hundreds of people from a variety of backgrounds. Film makers, freelancers, influencers and creatives all gather to indulge in exceptional vegan food and endless entertainment within an open and accepting environment. Brown hopes to foster relationships and encourage collaborations to support the plant-based community and help it thrive. “I know how incredible each one of these people are. The goal of our parties is all about using our physical space to connect these really great people.”

“In L.A.,” Brown says, “you can be anything.” We all have the power to decide what we want to be, and what we choose to do. Brown reminds us that we are not alone in the pursuit of our passions; it takes a community. “I very intentionally want Pollution to physically and emotionally connect all these people.”

Find Tanya on Instagram and The Vegan Potluck Podcast. 

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Stationery solutions for those looking to keep the practice and art of paper communications alive.

In this day and age of mass emails, tweets, Snapchat, and every other form of digital communication some are choosing to go old school with pen and paper. There’s a snail mail revival afoot. Sending a card, a letter, a note of thanks is a much more personal way to let your loved ones know that you care and are thinking of them.

The more high tech we get, the more important it is to hold onto special traditions that can become even more special when it’s so super easy just to click a button to send someone birthday greetings.

But what are the stationery must haves to keep on hand for sending everything from letters to thank you cards?

Stationery Must Haves

1. Basic Rustic Stationery Set via Pinky Promise Bargains

You will want a basic everyday writing set to have on hand for last minute birthday greetings, to send best wishes on a friend’s new job, or to just keep up with your penpal. This rustic set is full of charm, but versatile enough whatever your needs.

2. Personalized Heart Stationery via Find Penny Paper Co

On the other hand, some personalized stationery might work just as well for your note writing needs. No matter your taste in fonts and decorations, there’s a set to match your style.

3. Flat Chevron Notecards via Hedoe Paper

There are two different styles of notecards–flat and folded notecards. Flat notecards are perfect for a quick note to a friend.

4. Folded Notecards via Pink Lily Press

Pretty folded notecards are a quick solution when you need a thank you or birthday card. Keep different designs on hand to tuck in with a birthday present or along with a host gift.

5. Printed Notepad via naomilynn

Not only are notepads a handy way to jot down some notes, but they can also act a stand-in for notecards and other stationery.

6. Thank You Cards via missive

Don’t forget your manners! Thank you cards are a stationery must-have and letterpress thank you cards are even better.

7. Bear Postcards via Bearly Southern

Sending a postcard is a fun way to send quick greetings to a friend. These quirky postcards would do the trick to send good cheer to a friend.

8. Kraft Paper Envelopes via When it Rains Paper

And it is always a good idea to keep extra envelopes on hand when writing letters or to send photos and other keepsakes. These Kraft paper envelopes are a practical stationery solution.

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Most of us think of Instagram as a place to scope pretty home pics or beauty inspo. Would you be surprised to learn IG has a growing eating disorder recovery community? A group of girls are kicking their EDs to the curb with the help of social media.

Guess social media doesn’t have to equal body shame. Instagram actually has a huge network of girls (and some guys) using it to support their recovery from eating disorders.

Approximately 10 million women and 1 million men in the U.S. have eating disorders. Now experts believe even healthy diet and exercise tactics can grow out of control, a condition called orthorexia. Hospitalization, therapy, and nutrition counseling have been traditional means of addressing eating disorder recovery.

No doubt, social media can fuel major body guilt. With the flood of pics of ultra thin, super fit people to look at, it’s easy to begin feeling like you don’t match up. But social media as a support tool for those working to recover from EDs? You betcha.

Yes, there is plenty of pro ana (promotion of anorexia) and “thinspiration” material available on social media. On the flip side, Instagram has a large self recovery network of girls working to get healthy. Most users post images of what they are eating or collage images of what they’ve had for the day. Some accounts are private to protect identities or stave off haters, but many girls post pics of their changing (for the better) bodies as inspiration and to keep a diary, of sorts.

This type of self help community not only holds users accountable to themselves and creates a safe atmosphere for sharing, but has initiated many real life friendships. These girls are meeting others going through the same things as themselves, in similar or different stages of recovery. They can help and be helped.

Some experts worry this is still a form of food obsession. Posting images of junk food, obsessive calorie counting, and exercise pics could be a slippery slope for those dealing with an eating disorder. But women like @amalielee, who has openly documented her recovery from anorexia, feel IG is hugely beneficial in getting healthy.

Runways featuring healthier looking models (Gigi Hadid just announced she ate 52 burgers last year!) and social media becoming a platform for ED recovery? We may be on the right track.

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Get over Kim and Kanye already and give these significant people the credit they deserve.

While it’s possible to debate whether Kim and Kanye are talented or not, it’s not really arguable about whether they have reached media over saturation. They certainly have. They may be trending on social media, on the cover of all the magazines, and even a topic on mainstream news, but we can all agree that we are giving these two just too much attention. Their five minutes was up like four years ago.

And the only reason the Kim and Kanye PR machine can keep up this momentum is because warm bodies are falling for it. Choose to use your influencing power for good and eschew Kim and Kanye for folks who are actually deserving of your attention; some truly fascinating people who are making a difference in the world.

5 Fascinating People to Pay Attention to Instead of Kim and Kanye

 1. Gene Baur

Image: Farm Sanctuary

Gene Baur is the co-founder of Farm Sanctuary, an animal rescue, advocacy, and education organization started in 1986 with the mission of helping farm animals. Farm Sanctuary made the news in 2015 when Jon and Tracey Stewart partnered with the organization to open a fourth location on their New Jersey farm.

2. Misty Copeland

Image: Misty Copeland

Misty Copeland is the principal dancer for the American Ballet Theatre, the first African American woman to be promoted as principal in the company’s 75-year history. Her rise to fame wasn’t always a straightforward journey, though. Copeland shared her story in her “New York Times” bestseller, “Life in Motion”, which came out in 2014. Copeland is committed to breaking even more barriers in the world of dance and to being a role model to dancers and others who don’t fit the mold.

3. Bryan Stevenson

Image: Bryan Stevenson

Bryan Stevenson is a lawyer, social justice activist, and founder of the Equal Justice Initiative Stevenson has earned national acclaim for his work in the criminal justice system calling out bias against the poor and minorities. He has received national attention for his work challenging bias against the poor and minorities in the criminal justice system. Stevenson is the author of “Just Mercy: A Story of Justice and Redemption”, a New York Times bestseller profiling the inequalities of the criminal justice system by highlighting Stevenson’s work on behalf of Walter McMillian, a young man sentenced to die for a murder he insisted he did not commit.

4. Ruth Bader Ginsburg

Image: Wikipedia Commons

Ruth Bader Ginsburg was named as the second female Justice of the Supreme Court by President Bill Clinton in 1993. In addition to being a legal champion for women’s rights, both before and after her appointment, Ginsburg has gained a cult following, including being the subject of the blog the Notorious R.B.G. She is considered to be an all around badass for continuing to serve even after having some health issues.

5. Ta-Nehisi Coates

Image: Nina Subin

Ta-Nehisi Coates is an author, journalist, and educator. He’s worked for and contributed to The Atlantic, The New York Times, Time, The Washington Post, and numerous other publications. His first book was a memoir called, “The Beautiful Struggle: A Father, Two Sons, and an Unlikely Road to Manhood”, but it’s his second book that has gained him the most attention. “Between the World and Me” is a compelling story told in the form of a letter written to the author’s teenaged son about the feelings and realities of being black in the United States. It was awarded the National Book Award for nonfiction in 2015.

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So, there’s a new social media trend: Women are protesting bans on female nipples by photoshopping male nipples on their breasts. Now, that’s not a bad idea, really, but if a male nipple can stop female body policing, perhaps those magical nipples can stop other pesky things that annoy us, too.

Problem #1: Donald Trump’s loud, racist mouth

Donald Trump has never exactly been a loveable, open-minded guy, but we really didn’t think he was this dumb. A few weeks ago, Trump decided to run for president. That’s fine. But during his announcement speech, he thought it would be a great idea to state that Mexico is sending the United States its rapists and criminals… frown face. And even now, a few weeks later, Trump still doesn’t get why his words were so terrible. We’re hoping if we slap one large nipple over his loud mouth, he’ll cease saying such stupid lies.

Problem #2: Bill Cosby’s drug handling fingers

For the past year (let’s be honest — for the past few decades), Cosby has been denying that he drugged and raped multiple women. This past week, documents from a civil lawsuit were leaked that proved that Cosby, in fact, admitted to “getting prescription Quaaludes to give to women he wanted to have sex with,” reports CNN. We’d love to slap 10 tiny male nipples all over Cosby’s fingers to stop him from dispensing another pill ever again.

Problem #3: That NYPD police officer’s dirty wang

So, apparently Michael Iscenko, a NYPD sergeant, found one of his co-workers attractive. No big deal, right? Office romances happen all the time! Well, this guy decided to show his attraction by splashing his semen on the woman he had a crush on… Ugh. Ew. Gross. No. We’d like to make sure this never happens again by placing nipples all over this guy’s penis (think of it as a nipple-based chastity belt).

Have you read about any incidents in the news that you’d like to make inoffensive by placing a male nipple on? If so, share in the comments.

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You might not think that a social media platform would be the place where women go to reclaim their bodies. But that’s just what the following women did.

Mashable recently published a great article detailing the stories of three women who harnessed the power of social media activism to claim their identity by discussing their bodies. Each woman’s story is incredibly moving but totally different:

Burlesque used to be illegal in Singapore. That fact just wasn’t acceptable to Sukki Singapora. Singapora started researching the art of strip tease and burlesque in 2011, before burlesque was legal in Singapore. She taught herself the art by researching other burlesque performers’ social media accounts, and garnered support by starting a private Facebook group. Through the years, she connected with other women who were interested in burlesque and began to teach burlesque classes. (At the time, she claimed the classes were for yoga to protect her and her students from the government.) After a lot of work and real life and social media activism, she (with the help of others) was able to persuade the country’s government to make burlesque legal. She performed her first legit show in January of this year.

Masih Alinejad also used social media to connect with women similar to her, reports Mashable:

“Upset by how her Facebook newsfeed was “full of news and pictures of suffering” in Iran, Alinejad uploaded a photo of herself — without a traditional headscarf, or hijab — dancing beneath blossoming trees in London. Appearing in public without a hijab in Iran is a punishable offense.”

She first received a ton of positive feedback from women who posted “wishful comments” saying that one day they hoped to be able to remove their scarves in public, too. As a response, she posted a second photo of herself without her hijab. Again, she received more positive comments. So, to create a space where women could share photos of going scarf-free, she created the Facebook page My Stealthy Freedom. The page “serves as a visual catalogue of women defying their country’s law and custom,” Mashable reports.

The third woman Mashable reported on was Sara Bartosiewicz-Hamilton. Years ago, she had a preventative double mastectomy to prevent cancer (she has the BRCA gene mutation, which can increase a woman’s chance of getting breast cancer). While she did get reconstructive surgery, she didn’t like the results. So, she decided to get her implants removed. After her surgery, she sought advice from women who had been through a similar experience — she wanted to know how to wear clothing without breasts. But that conversation was harder to have than she thought, as most conversations discussed reconstruction. So, she decided to start the conversation by beginning the private Facebook page Flat & Fabulous. The page’s goal is to spread the word that “beauty does not live and die by the breast,” Mashable reports.

All of the above stories are important and interesting. And I get it. Social media activism is real. Personal Internet accounts allow everyone a platform (for good or bad — we know it’s complicated) to connect with people who have similar mindsets. I know that I love Instagram and Twitter. Those accounts allow me to connect with people who adore feminism and horror films.

What do you think about the above women’s stories? Do you use social media to connect with like-minded women? Have you ever engaged in social media activism?

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If there’s one thing that my generation knows how to do exceptionally well, it’s breaking up in public. Well, OK, not exactly “in public,” but on social media — we’re the kings and queens of seamlessly transitioning our profiles from “single” to “in a relationship,” and we know how to “delete” our exs from our lives at the click of a button. We’ve made the social media breakup “a thing.”

I have mixed feelings about this, honestly. I’ve been single and in a relationship off and on since I was 16. Sometimes I react to breaking up by deleting all traces of my ex in one tear-filled, wine-induced swoop. I make his family members, friends, annnnnd all of our shared photos go bye-bye. Then, sometimes, I’m like, “hey! We can still be friends – whatevs,” and I keep our digital footprints around.

One thing is certain, though. Regardless of me keeping my ex’s digital life in plain view, I always — always — am more active on social media when I’m single.

Apparently, I’m not the only one exhibiting this type of behavior. Recently, the Atlantic reported that newly single people have a propensity to post more updates in order to look like they’re doing great — scratch that, marvelous, darling — post breakup.

Here’s a bit of data to back that up, via the Atlantic:

“Facebook released data earlier this year that said when people switch their status from indicating any type of relationship to “single,” they immediately swoop into a transient 225 percent increase in the volume of interactions on the site. In those days and weeks (months?) after a relationship ends, it’s also true that the theatrics of our social-media caricatures bend toward an audience of one.”

Then there’s the whole concept of “winning a breakup.” You know, making sure you post just enough photos to your accounts that show you are having a total ball, and not giving a single care about that one person you used to share a bed with.

I don’t know… I’ve never “won” a breakup. I’ve just been through them. And if I look through the history of my photos I tend to post when single vs. in a relationship, not much changes. (AKA I still post 90 percent beagle pics.) So, there’s that.

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If you’re a woman, you’ve most likely experienced some form of harassment on social media. Twitter harassment is one of the more common examples–it seems that site is just teeming with trolls.

So, what’s so unique about Twitter harassment? It’s often times very gendered and extremely harsh. One group that’s working to help end this cruel and upsetting form of harassment is Women, Action & the Media (WAM!). WAM! works to fight for “gender equity in media access, representation,” and “employment in ownership.” One of the group’s successful campaigns targeted mean, gender-based content on Facebook. Along with the Everyday Sexism Project, the group persuaded Facebook to change its “policy regarding gender-based ‘cruel and insensitive content’.”

The group revealed its Twitter harassment campaign on November 6th. The project aims to create an effective way for Twitter users to report harassment. When realized, Twitter users will be able to fill out a form that allows them to detail the harassment. It will also track Twitter’s response to the reported harassment.

The pilot program will escalate “validated reports to Twitter and track Twitter’s response to different kinds of gendered harassment.” When the pilot test is over, WAM! will collect the data and work with Twitter to “better understand gendered harassment functions on their platform,” reports Jezebel.

In a WAM! press release, the group reports that a PEW study found that 25 percent of young women have been sexually harassed online, and 26 percent have been stalked.

As an active Twitter user and a female, I think this is a great move. I hope the program yields successful results and that gendered Twitter harassment will soon become a thing of the past.

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You will be shocked by the facts connecting our habit on social media sites and our hygiene.

Think social media is just a fun way to keep in touch with old friends and make new connections? Think again!

The infographic below, by Arjan de Raaf for Inforgraphics Lists, shows us a hard number comparison of social media sites vs. our hygiene.

Over the last decade, with the spike in global access to computers and mobile phones, coupled with the desire to create connections around the world, it’s hard to deny social networking is taking a top priority in many lives.

Okay, so we can observe and conclude this relatively easily, but the shocking infographic below shines a new spotlight on the social media craze: We are spending a lot more time hunched over social media sites than we are on keeping our bodies clean.

For example, in a single lifetime, the average person will spend thirty-eight and a half days brushing their teeth but two hundred and sixty six days on Facebook. Or, the fact that more America’s have at least one social media account rather than floss on a daily basis!

Sure, it’s fun to like, search, share, follow, tweet and comment — but let’s remind ourselves there is a lot more around us than the virtual reality. The concrete physical reality is irreplaceable, like a real smile or eye contact, there is no substitute.

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