The first vegan street art I remember seeing was the “eating animals” sticker plastered onto stop signs around my Pennsylvania hometown  (as in Stop Eating Animals). Fast-forward to today and Los Angeles, my current home, is like the Louvre for street art. It’s also the epicenter of vegan food and culture. And more than ever, they ‘re overlapping in prodigal brilliance. The reigning artist in residence? It’s Constantin Le Fou, a tall, greying European transplant whose iconic Vegan Club artwork has become more than merely an addition to LA’s legendary graffiti scene. It’s becoming the visual voice of the vegan movement.

Le Fou grew up in Greece and France before making his way to Los Angeles back in 1993 in his early 20s. While always an artist, sketching and drawing in school, he chose to study economics instead of entering France’s School of Fine Art (the Beaux Arts). But his passion for art never left him. He made music for a spell (his living room is still packed with instruments and recording equipment), but it would be fine art that finally regained a stronghold on Le Fou, especially once he became vegan.

Like many ethical vegans, Le Fou has a powerful story that pushed him to make the lifestyle shift.

“I was stuck in a bad traffic jam coming from Las Vegas,” he tells me as we sit surrounded by his artwork and three rescue dogs in his Downtown LA studio. “I was stuck next to a truck carrying pigs [to slaughter].”

Traffic was at a standstill for a while, and with two dogs in the backseat, Le Fou turned off the engine, rolled down the windows, and waited for traffic to start moving. A few minutes later, though, his dogs were panting excessively in the desert heat. And as he turned the car back on and began to roll up the windows to contain the cool air-conditioning, he noticed the pigs in the truck — with no cool air or water to drink — but just as stranded as him and his dogs.

“It was profound,” he says.

Following that event, he’d pivot his dogs away from pig products. “It didn’t seem right that they should eat an animal who’s smarter than they are,” he said. Pigs are incredibly intelligent animals – and they are indeed smarter than dogs, yet nearly 115 million are killed each year for food — three times the number of cows. But Le Fou himself was still eating meat. A few weeks later he’d realize the hypocrisy and gave it up completely. That was 2001.

“I had already quit smoking and knew if I could give that up, I can do anything [like quitting meat],” he told me.

Like many vegetarians, Le Fou would evolve his thinking and come to recognize that consuming any animal products – especially dairy – didn’t make sense. “These cows suffer so much more than an animal who’s slaughtered,” he says of the modern dairy industry, as he discusses the pain dairy cows experience being constantly tethered to milking machines and being repeatedly impregnated (typically by artificial insemination) so they’re able to keep producing milk, which, like humans, is made for their offspring.

At the same time Le Fou was adapting his diet, the fan of film and pop art since childhood was also connecting with the overtly political and social street art of Banksy, as well as local LA artist Shepard Fairy, particularly his popular “Obey” work, which features the likeness of the late wrestler and actor Andre Roussimoff, best known as Andre the Giant.

Then, a few years ago, Le Fou heard that “Fight Club” star Brad Pitt was vegan (he is not anymore), and the idea for using the “Fight Club” logo to call out vegan celebrities was born.

From there, Le Fou began collaborating with his vegan celebrity muses to use their likeness –musician, author, restaurateur, and activist Moby; No Doubt’s bassist Tony Kanal; tattoo artist, reality star, and founder of her eponymous vegan make-up line, Kat Von D appear frequently in his work. He’d use other well-known vegan celebs too like the late River Phoenix, Prince, and even Gandhi (who, while not vegan, was a strict pacifist and would likely have abstained from industrial animal products were he alive today).

“I’m very much for open-source,” Le Fou says of his artwork. “I don’t like limitations.” He views the inclusion of other artists and styles like a musician might sample a hook from another artist, saying it’s both a sign of respect and helps to elevate everyone’s efforts. And he gets permission from the celebrities who he says are often flattered by his work. Like pop artist Andy Warhol, the goal is to elevate the simplicity and repetition into the iconic. And it seems to be working; his fans are certainly in agreement, posting selfies in Vegan Club shirts in front of Vegan Club street art on the daily.

A committed activist, Le Fou works with supporters all across the globe to share his posters. At the Eat Drink Vegan festival in Los Angeles earlier this year, a giant Vegan Club installation served as a backdrop to many event-goers’ Instagram pics (including my own).

Most recently, Le Fou used the Vegan Club platform (which now includes customizable t-shirts) to highlight the recently released Netflix film “Okja,” directed by Bong Joon-ho. The feature follows the story of a genetically modified “superpig” and her human companion on a journey through the industrial animal complex, and it’s become a hugely important film to the animal rights movement. “The cruelty ‘Okja’ depicts is super-close to real life,” PETA writes on its blog. “Yes, the film got us all weeping because we imagined our own beloved animal friends in Okja’s position, and we would never want anyone to kidnap, torture, rape, chop up, and eat them. But the images of cruelty and heartache portrayed in the film are a reality for the billions of animals who are killed for food every year.”

Le Fou says his next line of Vegan Club designs will feature some iconic activists who’ve played significant roles in furthering the movement (think Ingrid Newkirk of PETA or Paul Watson of Sea Shepherd).

Recent estimates put vegans at just six percent of the U.S. population. And as “plant-based” eating – like flexitarian dieters who may observe Meatless Monday or VB6 (Mark Bittman’s vegan before 6 pm) — is now the norm for millions of omnivores, the ethics of veganism are not often their first consideration. For many it’s health or the environment. Add to that the uptick in labeling claims like “natural”, “cage-free”, and “free-range,” and consumers are being led to believe their animal products are more ethical than ever. But those marketing tricks are traps, for the conscious consumer, certainly, but they’re even more detrimental for the animals who often see no significant welfare benefits. They may eat a slightly cleaner diet or there may be the addition of a door to the massive metal house they live in, for “free-range” access, but it’s hardly the equivalent of life on an animal sanctuary.

But art, like Le Fou’s Vegan Club, or anonymous efforts like Misteruncertain (best known for “Not Your Mom, Not Your Milk”), and the Vegan Mattress Squad, are helping to redirect the message back to the ever-important ethical discussion. A love for carrots or tofu isn’t enough to keep flexitarians moving toward veganism; they need to have a profound reckoning – perhaps like Le Fou did somewhere near Barstow next to that truckload of pigs. They need to come to terms with the facts that animals are sentient beings, are deserving of our respect, and have every right not to be tortured, be it for food, clothes, deodorant, or entertainment.

Le Fou says that as a child he experienced physical abuse, which has helped him better understand what animals go through.

“It’s not the beating that’s the hard part,” he says with a wince, “it’s living in constant fear of when the next one is going to happen.” This, he says, is what animals in our current state of livestock production endure every day.

A recent exposé by animal rights group Mercy for Animals captured the first ever publicly-released drone footage of egg-laying hen factory farms in three states. There’s nothing “farm” about these industrialized operations, though. And they’re certainly not unique — this is the norm for most animals raised for food in the U.S., and increasingly around the world: giant metal sheds – some ten in a row – with no windows, no air circulation, no light. Instead, the birds are stacked inside the space of an iPad, which isn’t even large enough for them to spread a wing. Outside, there are giant manure lagoons, filled with the noxious waste of tens of thousands of animals not only making it hard for the birds to breathe, but the residents of nearby communities suffer as well. A representative for Mercy for Animals told me one of the “farms” may have as many as one million birds on site.

At a time when the vegan diet is finally getting the credit it deserves as delicious, nutritious, better for the planet, and certainly better for the animals, there’s still a whole lot of work to be done. Artists like Le Fou are playing a critical role in moving things forward by openly having that discussion. Not limited by rules that apply to making health claims, or the industry backlash a brand may face in promoting the horrors of factory farming, artists are in a unique and truly powerful position protected by the First Amendment to say whatever they want. For an artist like Le Fou, it’s more than liberating. It’s a freedom that comes with a huge responsibility.

“If animals could speak to us, they would say we are the devil,” Le Fou says, paraphrasing a quote by author William Inge. And the time to change that, he says, is now — not just for the animals, but also the planet, and the people who will benefit in myriad ways from a shift away from eating animals.

Art is the medium and the message to make it happen, Le Fou says. “It’s a crime right now to have talent and not use it for this.”

Everyone looks good in a Vegan Club t-shirt. Get yours here.

Find Jill on Twitter and Instagram

Related on EcoSalon

These 99 Sources of Vegan Protein are Way More Versatile Than Meat
Will the Vegan Diet Win an Oscar? Two Academy Award Winners Partner on ‘Game Changers’ Documentary
Amazon’s Whole Foods Market Acquisition Means Big Business for Plant-Based Foods

images via author unless otherwise noted.

The post Animal Rights Activism Meets Street Art in the ‘Vegan Club’ appeared first on EcoSalon.

Welcome to a new series in which we round up the best Instagram photos of the week based on a theme.

We love photo sharing, and now we are sharing our favorites with you. Each week we will pick a theme, and bring you a round up of our favorite Instragram photos under that theme uploaded from users around the world.

This week we are exploring street art. Street art can be sprawled onto a building’s side or squeezed into the unlikeliest of places.  We especially love thoughtful street art that is a little quirky or comes with an inspiring message, but always brings something brighter into our day.

kcole716

lafemme_boheme

mrjohnson612

stephaniepresavoine

ryannworld

dymagate

sergiobang

sgsatd

bonbonlight

trinibad84

heathermariejewell

streetartnyc

paul3057

skevalley

jack_mochan

just1titus

featured image: bigpicturestuff

Have an idea or theme for next week’s Instragram roundup? Tweet to @spadesandsilk

See Also:

Graffiti Art Turns the Museum Inside Out

The Gentrification of Graffiti

The post Best Instagram Photos of the Week: Thoughtful Street Art appeared first on EcoSalon.

Video“Art can remind people that they need to care.” – Sheperd Fairey

What happens when you put a renowned photographer and artist together to work on a social issue?

Violence. Poverty. Death. Shooting images of the Pine Ridge Reservation in South Dakota for the last seven years, photographer Aaron Huey was devastated by what he saw, his work turning him from photojournalist to activist.

“That was the moment it stopped being just about journalism and I actually chose a side. I chose their side and I I chose to say what they wanted me to say, whether it was realistic or journalistic no longer mattered,” says Huey in the trailer for Honor the Treaties The Film.

Honor the Treaties | The Film from Eric Becker on Vimeo.

Home of the Lakota Sioux, in Pine Ridge Reservation, sometimes referred to as Prisoner of War Camp Number 334, 90% of the residents live below the federal poverty line. The life expectancy of males is 47 years.

Taking his sobering work on the Pine Ridge Reservation, Huey collaborated with artists Sheperd Fairey and Ernesto Yerena to launch a street art campaign of murals and posters inspired by Huey’s original photography, giving the general public a visual of a subject often forgotten, or pushed aside, intended to spark a discussion of Native American treaty battles.

Spread the word. Learn more about the project and download the posters for your own dissemination here.

The post Video: Honor the Treaties, The Film appeared first on EcoSalon.

Taking art out of the buildings and onto the streets.

Art can be post-modern, conceptual, classic, abstract, or experiential. It can create a narrative, challenge hegemony, or debunk a stereotype. Indeed, art can do all these things, but if it’s stuck behind the walls of an pricey museum entry fee, it can’t do them for everyone.

That is why we love street art. Simultaneously controversial and accessible, rebellious and democratic, street art greets us when we least expect it. It can evoke proletariat angst, urban renewal, or a wicked sense of humor, all while we wait for the bus or walk to work.

Street art is quickly gaining wider recognition as a legitimate art form, much to the distaste of law enforcement and city officials. The first major exhibition of street art appeared last year at the Los Angeles Museum of Contemporary Art (MOCA), followed by similar shows organized by Australia’s National Gallery, the Tel Aviv Museum of Art, and the UK’s Victoria and Albert Museum.

Marcus White, co-creator of the Brooklyn-based All City Street Art app and website, explains how certain neighborhoods end up becoming hot-beds of graffiti creativity.

“Industrial areas have always been good spots for graffiti as they tend to be rather desolate in the off hours, as there are little to no storefront areas or residential spaces, making them perfect for late night bombing missions,” White told EcoSalon. “[They] become areas for artists to have studios and form communities.”

So, in celebration of all things industrial, street-level and beautiful (if not entirely legal) here’s a list of graffiti and street art hot spots around the world:

Athens: With an youth unemployment rate of more than 50 percent, the young people of Greece have plenty to be aggro about. As austerity measures have become more severe, the street art of Athens has flourished, directly addressing themes of government accountability, greed, and high-level thievery.

Brooklyn: The rich history of New York City’s street art scene is at least partially owed to the subway system, which artists and taggers began using in the 1970s to communicate and spread their work across the city’s five boroughs. However it is in NYC’s most creative borough, Brooklyn, where the modern NYC street art scene is most expressive. Brooklyn’s diverse mix of ethnic backgrounds contributes to this, and the borough’s walls manage to beckon artists from Europe and elsewhere who want to get in on the scene.

London: Thanks to the iconic, elusive, and still anonymous UK artist Banksy, London and street art have become synonymous. There are several neighborhoods to check out, including the Big Smoke’s Brooklyn-equivalent, East London. London is also home to Global Street Art, which is boldly trying to create a “global photographic archive of street art online” and to create more spaces for artists to paint.

Detroit: The newly launched Detroit Beautification Project is using a simple tool to address the chronic problems of what was once America’s most prosperous city: spray paint. In its attempt to revitalize Detroit’s aesthetic through street art, the project has of course gained some critics, but the artists involved insist their intention is simply to create a more beautiful city.

Berlin: Berlin’s street art scene has its roots in the Berlin wall. During its tenure as the dividing line of Europe from 1961 to 1989, the wall’s west side was covered with graffiti conveying messages of politics, revolution, and the state of Germany. When the wall finally came down, Berlin’s street art scene exploded, as artists finally had free reign over an undivided city. Years later, the German city now earned a reputation as “the most bombed city in Europe.”

 

Rio De Janiero: Brazil’s second largest city made the progressive step of legalizing street art in 2009. As the art form has developed there over the last decade, graffiti has become “an agreement between the population and the city,” as one art student put it, and can be spotted throughout the city, from favelas to rich suburbs.

Miami: According to Marcus White of All City Street Art, Miami is home to a fast-emerging and important street art scene. The Wynwood Walls Project, conceived in 2009 by artist Tony Goldman, is an attempt to create a “museum of the streets.” Inviting artists from around the world, Goldman and his co-curators (one of which went on to become the museum director of LA MOCA), see the city’s walls as a giant canvas.

Austin: For a city that’s relatively small, Austin has a particularly vibrant street art scene. Its walls are known to feature the work of famed artist Shephard Fairey (creator of the iconic Obama Hope image and the Obey Giant) from time to time. The city’s Castle Hill neighborhood plays host to both up-and-coming artists and veterans alike.

Images in order: Jaime Rojo via BSA, the euskadi 11, Jaime Rojo via BSA, Global Street Art, Sleazy McCheesy, von_boot, Michelle Young, Wynwood Walls Project, Geoff Hargadon

The post Graffiti Art Turns the Museum Inside Out appeared first on EcoSalon.

A round-up of what we’re reading right now.

An economic burden on people and governments? Yes, we’re talking about same-sex marriage bans. [Via TakePart]

Can a fast food chain ever really adopt a Slow Food approach? We think not, McDonalds. [Via Grist]

In New Orleans, an old mayonnaise factory is turned into an arts incubator, complete with recycled tires for insulation.  [Via Curbed]

Art is a powerful force. Here’s another example in temporary street art that promotes peace. [Via Treehugger]

Is there a cleaner gender? That is debatable, but as it turns out, men’s offices have more bacteria. [Via National Geographic]

Image: TakePart

The post Link Love: The Economics of Same-Sex Marriage Bans and Fast Food Going Slow appeared first on EcoSalon.