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	<title>terminology &#8211; EcoSalon</title>
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		<title>8 Eco Terms Everyone Should Know: From COP15 to Astro-Turfing</title>
		<link>https://ecosalon.com/8-eco-terms-that-everyone-should-know-from-cop15-to-astro-turfing/</link>
		<comments>https://ecosalon.com/8-eco-terms-that-everyone-should-know-from-cop15-to-astro-turfing/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 15:00:09 +0000</pubDate>
		<dc:creator><![CDATA[Susan Chaityn Lebovits]]></dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[astroturfing]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[cop15]]></category>
		<category><![CDATA[environmental terms]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[meanings]]></category>
		<category><![CDATA[News & Culture]]></category>
		<category><![CDATA[Susan Chaityn Lebovits]]></category>
		<category><![CDATA[terminology]]></category>

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		<description><![CDATA[<p>My days are filled with issues such as Climate Change, renewable energy, recycling, LEED buildings, CO2 sensors, de-lamping and composting.</p>
<p>The post <a rel="nofollow" href="https://ecosalon.com/8-eco-terms-that-everyone-should-know-from-cop15-to-astro-turfing/">8 Eco Terms Everyone Should Know: From COP15 to Astro-Turfing</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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				<content:encoded><![CDATA[<p><a href="http://ecosalon.com/wp-content/uploads/2009/11/woman-on-phone.jpg"><a href="https://ecosalon.com/8-eco-terms-that-everyone-should-know-from-cop15-to-astro-turfing/"><img class="alignnone size-full wp-image-28542" title="woman on phone" src="http://ecosalon.com/wp-content/uploads/2009/11/woman-on-phone.jpg" alt="woman on phone" width="455" height="301" /></a></a></p>
<p>Sustainability has become so ingrained into my life that sometimes I inadvertently assume everyone knows what I&#8217;m talking about.</p>
<p>My days are filled with issues such as <a href="http://www.ipcc.ch/">Climate Change</a>, renewable energy, recycling, <a href="http://www.usgbc.org/DisplayPage.aspx?CMSPageID=1988">LEED</a> buildings, CO2 sensors, de-lamping and <a href="http://ecosalon.com/30_unexpected_and_unusual_things_you_can_still_put_in_the_compost/">composting</a>. The reason for this is because when I&#8217;m not writing for EcoSalon, I&#8217;m the communications specialist for sustainability at Boston University.</p>
<p>On my way to work last week I was listening to the radio, surfing between Lady Gaga and <a href="http://www.npr.org/">NPR</a> when I heard the uber-clever green moniker AstroTurfing. Astroturfing, taken from the root AstroTurf (the artificial grass laid down on sports playing fields) refers to events or missions planned by an organization, but masked to appear as grass-roots efforts, which are built on passionate people dedicated to helping a cause.</p><div id="inContentContiner"><!-- /4450967/ES-In-Content -->
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<p><strong>Here are eight other terms everyone should know that are sure to turn you into an eco-expert:</strong></p>
<p><strong>1. Greenhouse Gas</strong></p>
<p>Chemical compounds that contribute to the <a href="http://www.eoearth.org/article/Greenhouse_effect">greenhouse effect</a>. When in the <a href="http://www.eoearth.org/article/Atmospheric_composition">atmosphere</a>, a greenhouse gas allows sunlight (<a href="http://www.eoearth.org/article/Solar_radiation">solar radiation</a>) to enter the atmosphere where it warms the Earth&#8217;s surface and is reradiated back into the atmosphere as longer-wave energy (<a href="http://www.eoearth.org/article/Heat">heat</a>). Greenhouse gases absorb this heat and &#8220;trap&#8221; it in the lower <a href="http://www.eoearth.org/article/Atmosphere_layers">atmosphere</a>.</p>
<p><strong>2. Global Warming</strong></p>
<p>The current concentration of CO2 in the atmosphere is said to be approximately <a href="http://ecosalon.com/the-international-day-of-climate-changes-battle-cry-think-350/">385 ppm</a> (parts per million). Before industrialization it was about 280 ppm. As stated in the <a href="http://en.cop15.dk/climate+facts/background+articles/what+isthe+greenhouse+effect">U.S. Climate Change Conference</a> data, analyses of air contained in ice from the Antarctic ice cap shows that there is far more CO2 in the air today than at any time in the last 650,000 years. The consequence is that the greenhouse effect is becoming stronger, and the earth is becoming warmer.</p>
<p><strong>3. Greenwashing</strong></p>
<p>Using <a href="http://ecosalon.com/southwest%E2%80%99s-green-plane-takes-to-the-skies/">environmental claims</a>, which fall short, to sell a product. Check out the <a href="http://www.greenwashingindex.com/">Greenwashing Index</a> for the worst offenders.</p>
<p><strong>4. Sustainability</strong></p>
<p>In 1987, the Brundtland Report, also known as <a href="http://www.un-documents.net/wced-ocf.htm">Our Common Future</a>, defined <a href="http://www.ecy.wa.gov/sustainability/definition.html">sustainability</a> as &#8220;development that meets the needs of the present without compromising the ability of future generations to meet their own needs.&#8221;</p>
<p><strong>5. Phantom Energy</strong></p>
<p>Also called Vampire power, this energy is taken from the grid when an appliance is plugged in but not being used. Think printers, cell phone chargers, TVs and computers. One easy way to stop this is by using a <a href="http://www.amazon.com/s/?ie=UTF8&amp;keywords=smart+power+strip&amp;tag=googhydr-20&amp;index=aps&amp;hvadid=3451191419&amp;ref=pd_sl_589d65bx2p_e">Smart Power Strip</a>, which cuts off energy with the flip of one switch.</p>
<p><strong>6. Carbon Footprint</strong></p>
<p>The amount of carbon produced by an individual, organization, or location at a given time. <a href="http://dictionary.reference.com/browse/carbon+footprint">Carbon footprint</a> describes the environmental impact of carbon emissions, measured in units of carbon dioxide.</p>
<p><strong>7. COP15 </strong></p>
<p>The <a href="http://en.cop15.dk/about+cop15">United Nations Climate Change Conference</a>, which takes place from December 7-18<sup>th</sup> in Copenhagen, Denmark, will bring together world leaders <a href="http://ecosalon.com/your-role-in-the-copenhagen-climate-talks/">to discuss the Climate Change Crisis</a> and the Kyoto Protocol, which sets binding targets for 37 industrialized countries and the European community for reducing greenhouse gas (GHG) emissions.</p>
<p><strong>8. LEED </strong></p>
<p>Developed by the <a href="http://www.usgbc.org/DisplayPage.aspx?CMSPageID=1988">U.S. Green Building Council</a>, LEED is an internationally-recognized building system aimed at improving performance across all the metrics that matter most: energy savings, water efficiency, CO<sub>2</sub> emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.</p>
<p>Image: <a href="http://www.flickr.com/photos/2dogs_productions/39745166/">Vincent Boiteau</a></p>
</p><p>The post <a rel="nofollow" href="https://ecosalon.com/8-eco-terms-that-everyone-should-know-from-cop15-to-astro-turfing/">8 Eco Terms Everyone Should Know: From COP15 to Astro-Turfing</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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