A statement dress with a modern message.

There’s nothing like an eye-catching outfit to get the conversation started at your holiday party this year. Sustainable label Turk + Taylor’s elegant Mega Gown certainly got the audience talking at their recent runway show for their inspired Spring/Summer 2012 collection.

Made from upcycled Vietnam-era parachutes, each piece of this dynamic dress is uniquely color blocked in cream, sand, army green and orange silk. Designed and manufactured in San Francisco, it’s sure to add an innovative edge to both your party style and the inevitable small talk this season.

$300.

Look for Lustables daily at EcoSalon. 100% gorgeous green finds, and never sponsored. Submit your favorite to tips@ecosalon.com

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The best eco-friendly boutiques online.

Eco-boutiques are popping up all over the web thanks to visionary retailers willing to take risks. While the debate over green consumption asks tough questions (is marketing lots of green stuff the answer to our consumerism woes?), it is clear that when it comes to eco fashion, the mantra is quality over quantity.

While some sites carry tried and true lines we’ve been following for years, others are peddling cutting edge sustainable fashion – making conscious consumption more provocative than ever.

Here’s an updated list of what we consider the top online eco boutiques going.

Start your shopping engines…

Annie Novotny, the designer behind Frei, opened Workshop in 2009 in Chicago’s Pilsen neighborhood. Her boutique’s 100 year old building houses her own line as well as lines like Brooklyn’s Loup Charmant, Shades of Gray vintage jewelry, D.S. & Durga perfume and a great selection of vintage leather handbags and belts for accessorizing.

Novotny’s shop also serves as a gallery and an actual workshop space for sewing classes.

In Roman mythology, Juno and Jove ruled as the divine queen and king of all gods, online they rule as a fantastic source for shopping over 70 designers. This online boutique (and store based in Sarasota, Florida), is massive but never overwhelming. Owner and buyer Olivia Bono has done well balancing high fashion with wardrobe staples including clothing, shoes, body care, home and even a nice section for men.

Whenever I want something totally different and inspiring, I click on over to Beklina. Not only is owner/buyer Lina Rennell one of the best online site curators, she designs an eponymous (eye candy) line featured on her site. Here is where you find architecturally and artistically pleasing clothes infused with all the glamor and femininity a site can offer. An additional bonus is Rennell selling fabric yardage from her own line and sustainable sweetheart, Caitlin Mociun’s of you guessed it, Mociun.

Joslin Van Arsdale’s Eco Citizen is a San Francisco staple for lines including The Podolls, Stewart+Brown, Feral Childe and more. Van Arsdale caters to women more than men but still has some fun organic pieces for your significant other you can quickly purchase before checking out with a cart full of your own new duds. We love the Jade Tribe and Collina Strada bags.

Everything at Olivine is special, (their tag line of “Atelier” says it all). With plenty of beautiful clothing, trendy beauty products and the healthiest dose of Swedish Hasbeens and Prairie Underground around, Olivine is a source of sustainable inspiration. Did I mention there’s cute baby gear too?

Three core passions inspired founder, Shana Yansen to start Jute and Jackfruit and now tie into the company’s core mission: to be smart, sustainable and chic. She accomplishes all three in her Boston based online shop filled with flattering Kelly Lane dresses, Turk+Taylor tops and Indigenous’ Fair Trade clothing.

Super girl Kate McGregor of Kaight is always on trend with her role as buyer and owner of New York City’s premier brick and mortar shops as well as having a major online presence via her blog and Facebook. McGregor can often be found working with leading sustainable designers, housing shops within her shop (Melissa shoes and a vintage section), as well as hosting fun store events. Kaight is the complete package.

In 2008, a conference speaker told Future:Standard owner/buyer Jessica Althoff  “You do not have to choose between your passions. If you want to combine them, you should.” Two years later Future:Standard was born from Althoff’s desire to support the environment, promote fair labor practices, and spend her days looking at (and wearing), beautiful clothes. We love all her indie lines that aren’t so frequently seen in other online boutiques.

Cow Jones Industrials’ owner Donna Oakes runs her vegan boutique from upstate New York as well as online with an eye for the pretty and playful: Think Popomomo tunics and dresses, Feral Childe frocks and a wide array of vegan shoes and hand bags by top designers. Vegan paradise fulfilled.

Label Gazer gives you a snapshot of socially responsible, ethical and eco-friendly fashion, then links you to where you can immediately buy it. Thieves, Elroy, The Uniform Project, Studio Jux and more, all presented so stylishly and clean with additional links to sales, sites and a designer database.

In early 2008, Mission Savvy founder Jennifer Miller picked up her journal and began writing, documenting careless acts of
animal neglect. From this introspection, Miller realized a way she could fuse both her love of clothing and animals was to open a vegan boutique (online and brick and mortar in Charleston, West Virginia). Not so strange a jump seeing as each collection of clothing is based on themed animal rights or “Missions.” Her clothing, footwear and accessories highlight not only a raised consciousness in fashion but of our furry friends.

Kate Morison and Andrea Barrett, founders of Arboretum hail from Sonoma’s wine country where the living is easy and the clothing, organic perfume and shoes coming out of this brick and mortar (as well as online eco-boutique), is refreshing. We love that they offer staple capsule collections for both men and women and only wish we lived in the same town to shop and see more!

Enjoy the pretty sounds of chirping birds as you shop. Not kidding.

Did you know that Tobi had a whole Eco Tobi section? A great selection of Matt and Nat handbags, wallets and clutches, tons of Melissa shoes, Prairie Underground and Alternative Apparel, make Tobi a perfect destination spot for those stylish staple pieces that never grow old.

Another great online boutique, Embodies also has a shop based in Larkspur, California. Owner Kenlynn Wilson bases her criteria on a few things: What fabrics are used in the clothing, where the items are manufactured (and under what conditions), what types of dyes are used in the clothing as well as the packaging the clothes are being shipped in. Curating with a careful eye, Wilson’s due diligence yields a great stable of fashion-forward eco-designers. Look for Alabama Chanin, Calleen Cordero cuff bracelets and select Linda Loudermilk.

In 2007, inspired by the fashionable direction green and ethical designers were taking, A Green Wardrobe decided to launch promoting all the organic, sustainable, or recycled and repurposed material clothing they could find from top designers. Look for Juleselin, Kris Nations jewelry, Numanu and Les Fees de Bengale.

UPDATEd 4.27.11: This post has been updated with more amazing boutiques since the original publish date.

BTC Elements combines smart style with sustainability, hand-selecting each item in their boutique’s collection of clothing, gifts, and accessories with an eye to the environment and social justice. The result: fresh, inspiring designs that are both earth friendly and ethically sourced.

Look for lines including Raw Earth & Wild Sky, Kelly B and Feral Childe.

Kathleen Rowan and Deana Bracken, run Green With Glamour from both Los Angeles and Chicago, building and curating the Green with Glamour® collection. Founded in 2007, the duo has always operated sustainably whether it’s buying for the shop or running the site on a certified carbon neutral webhost. GwG reaches eco-chic shoppers worldwide and continues to promote the concept of living with style while passionately caring for our beautiful planet.

We love that they carry Dallas based Koch, as well as a lot of L.A. based Popomomo and EcoSkin.

Equita, (Italian for fairness), is a design-conscious shop showcasing the finest in green, sweatshop-free and Fair Trade essentials for the body and home. Each item is hand-selected and thoughtfully edited to ensure a mix that is design-conscious, functional, eco-friendly, and socially conscious. In addition to ethical fashion and footwear, Equita carries green home decor, sustainable furniture, fair trade handbags and jewelry, organic and fair trade body care, ethical baby clothing, fair trade sport and wellness gear, and specialty gourmet treats.

Is that it?

Top image: Annie Novotny of Workshop, from Chicago Magazine

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You know warm days are truly coming to an end when fashion packs are racing around New York City’s famed fashion week dressed in fall looks determining what we’ll be wearing the following spring. Next week, sustainable style gets its day in the sun when the Now spring ’11 showcase goes on display. Showing menswear, womenswear and accessories from a strong bunch of independent, consciously-minded labels, the NOW Showcase has grown substantially since they launched – going from nine designers to eighteen.

“Since we started two years ago, we have doubled in size. I think our success is due to the honest community we have formed. Many of the designers return each season and really like the atmosphere and vibe of the show. We are non-competitive and all support and help each other out throughout the year. We have a loyal following of buyers as well as designers, its become a place people come to because they know they will see old and new friends,” says Creem designer, Raina Blyer.

Knowing that there’s enough love and goodwill to power most of New York City at NOW, we turn to the designers to ask them one question: “What was your favorite part of designing spring 11?”

Here’s what they had to say.

modaspia

“Sewing the collection up was fun but nothing compared to styling the pieces for the look book. A sexy, ethereal sort of 20’s vibe came through when we shot it. I stayed up the night  before stringing necklaces from African beads that we draped on the model. It was a great look and different from anything we’d done previously.” – Designer Ursula Dean

Kelly Lane

“One of my favorite parts of the design process is the development of a new print for the collection and how the print then influences the creation of new styles, while also breathing new life into past styles.

Each season, the collection, and especially the print, are created with a particular theme in mind. This season we found our inspiration in butterflies and all of their beautiful stages.

Instead of working with literal shapes emerging from the forms, or even the movement of butterflies, we cast the woman as the ultimate polymorphic creature. The print was created to be a second skin, cloaking the wearer in series of hand-drawn circles that reflect the ultimate feminine form and symbol for transformation.” – Designer Kelly Lane

Creem

“This season has been exciting for me because I am working on expanding my Creem collection which is a relatively new project for me. It’s been fun to switch heads and switch customer. The concept of Creem collection is to remain seasonless, so the collections will all blend into each other and pieces will remain relevant. My favorite place on earth is the beach and being near the ocean. My goal as been to bring the wonderful feeling of calm and openness that the ocean gives me into the collection. It has been great fun spending the summer at my studio dreaming of the beach all day.” – Designer Raina Blyer

Feral Childe

“Our favorite part of designing Spring 11 is when we get together at my studio in Oakland to make the drawings and collages that will become the prints. We start each collection this way. Moriah and I live on opposite coasts, so we love the stretch of studio time we get, and the chance to catch up on each others’ lives. It’s like a working retreat. We draw and talk all day, go on hikes, and eat and drink heartily to celebrate each day’s work.

This season we wanted to make a print that would more directly relate to the construction of a garment, rather than another allover print. We knew we loved the imagery from this book TARQUINIA that’s been sitting on our studio shelf for years now. In the book there are photos of ancient tomb paintings and bronzes that we felt would look great as the cutouts you see on the print. We also wanted to create a textile print that wasn’t just another allover image; we wanted to make a print with narrative elements yet change depending on construction of the garment. I also loved making the props for the spring 11 photo shoot. I took elements from our drawings and prints, and turned them into larger-than-life 3D objects. ” – Designers Alice Wu and Moriah Carlson

Turk + Taylor

“The most exciting part of designing for spring is color and fabric. We couldn’t be more thrilled with the outcome. It started out with a thought: “What if we made clothes out of an old hot air balloon?” And that’s what we did. Windbreakers and poncho-y dresses that are uber fun, totally out of the box showstoppers. Seams and color vary with each piece, so all are one-of-a-kind.
In addition to the balloon, we designed an oversized buffalo plaid in a similar color palate – pink, orange, yellow and blue. It’s truly amazing and perfect for a western shirt and cinched caftan tunic. We rounded out the fabrics with another custom-milled boardshort plaid, striped linen and a selection of vintage yardage.” – Designers Mark Lee Morris and Andrew Wayne Soernsen

Rebe

“My favorite part was creating pieces from mill ends that were playful and practical. I was inspired by “dots and dashes” bringing together my past designs with present concepts.” – Designer Debra Weiss

Feisty Elle

“My favorite part of designing spring 11 was challenging myself to design necklaces, something I’d never done before. I sought to use felt and bamboo in unique ways and succeeded in making some really fun, lightweight statement designs.” – Designer Leslie Yang

(Stay tuned for a second post on the NOW Showcase designers this week)

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