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	<title>vacuum &#8211; EcoSalon</title>
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		<title>Electrolux Goes Fishing to Improve Our &#8220;˜Plastic Karma&#8217;</title>
		<link>https://ecosalon.com/electrolux-goes-fishing/</link>
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		<pubDate>Thu, 23 Sep 2010 17:53:01 +0000</pubDate>
		<dc:creator><![CDATA[Scott Adelson]]></dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Electrolux]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[News & Culture]]></category>
		<category><![CDATA[ocean]]></category>
		<category><![CDATA[pacific ocean]]></category>
		<category><![CDATA[plastic]]></category>
		<category><![CDATA[plastic patch]]></category>
		<category><![CDATA[pollution]]></category>
		<category><![CDATA[recycle]]></category>
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		<category><![CDATA[Scott Adelson]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The Great Pacific Garbage patch]]></category>
		<category><![CDATA[vacuum]]></category>

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		<description><![CDATA[<p>Plastic is everywhere. It&#8217;s littering our oceans, and even has its own homeland: a behemoth floating mass of plastic known as the Pacific Garbage Patch or, as Planet Green called it in an informative guest post, the &#8220;Oh My&#8221;¦What Have We Done!?&#8221; Scientists say it&#8217;s twice the size of Texas (that still state-of-the-art term for&#8230;</p>
<p>The post <a rel="nofollow" href="https://ecosalon.com/electrolux-goes-fishing/">Electrolux Goes Fishing to Improve Our &#8220;˜Plastic Karma&#8217;</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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				<content:encoded><![CDATA[<p><a href="http://ecosalon.com/wp-content/uploads/2010/09/ConceptVac_sketch_CMYK.jpg"><a href="https://ecosalon.com/electrolux-goes-fishing/"><img class="alignnone size-full wp-image-57088" src="http://ecosalon.com/wp-content/uploads/2010/09/ConceptVac_sketch_CMYK.jpg" alt=- width="455" height="380" /></a></a></p>
<p>Plastic is everywhere. It&#8217;s littering our oceans, and even has its own homeland: a behemoth floating mass of plastic known as the Pacific Garbage Patch or, as <a href="http://planetgreen.discovery.com/" target="_blank">Planet Green</a> called it in an informative <a href="http://ecosalon.com/the-pacific-garbage-patch-explained/" target="_blank">guest post</a>, the &#8220;Oh My&#8221;¦What Have We Done!?&#8221; Scientists say it&#8217;s twice the size of Texas (that still state-of-the-art term for Big) and growing. Already aware of this? Well, how about this? The demand for recycled plastic <em>far</em> exceeds its availability. So yeah, maybe we ought to do some fishing.</p>
<p>Electrolux certainly thinks so, as it hits the high seas (all of them, in fact), to gather plastic and make <em>vacuum cleaners</em>. Yep. <em>Vacuum cleaners from the sea</em>. (I so bet you never experienced that sentence before. Probably won&#8217;t ever again.) They&#8217;re even calling it that. Kinda. The company&#8217;s &#8220;<a href="http://newsroom.electrolux.com/uk/2010/06/29/electrolux-launches-vac-from-the-sea-initiative-to-turn-plastic-islands-into-vacuum-cleaners/" target="_blank">Vac from the Sea</a>&#8221; program &#8220;aims to bring attention to the issue of plastic pollution and at the same time combat the scarcity of recycled plastics needed for making sustainable home appliances.&#8221;</p>
<p>&#8220;There are plastic islands, some several times the size of the state of Texas [See! Everyone loves to say that!], floating in our oceans,&#8221; says Cecilia Nord, Vice President, Floor Care Environmental and Sustainability Affairs, Electrolux. &#8220;Yet on land, we struggle to get hold of enough recycled plastics to meet the demand for sustainable vacuum cleaners. What the world needs now is a better plastic karma.&#8221;</p><div id="inContentContiner"><!-- /4450967/ES-In-Content -->
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<p>Unfortunately, we&#8217;re all not going to be able to buy into the program, as they plan to only make a limited number of these suckers, which will be &#8220;put on display to decision makers and consumers as part of spreading the word.&#8221; The plastic debris will be &#8220;harvested&#8221; from the Pacific, Indian, Atlantic (which has its very own &#8220;patch,&#8221; recently fearlessly explored by one of our <a href="http://ecosalon.com/road-warrant-a-month-long-documentary-on-people-beaches-and-plastic/" target="_blank">writers</a>), and Mediterranean oceans, as well as the Baltic and North seas, by diving, fishing and scavenging. It&#8217;s hardly an assault on the mainland of that floating Texas, but it&#8217;s a start.</p>
<p>If you&#8217;re looking to get involved or follow the program&#8217;s progress, check out their <a href="http://www.electrolux.se/Innovation/Campaigns/Vac-from-the-sea/" target="_blank">blog</a> and <a href="http://www.facebook.com/ElectroluxAppliances?v=wall" target="_blank">Facebook</a> pages. Oh, and there&#8217;s a cool little <a href="http://crispgreen.com/2010/09/electrolux-recycles-ocean-garbage-into-new-vacuums/" target="_blank">video</a> posted over at Crisp Green, too.</p>
</p><p>The post <a rel="nofollow" href="https://ecosalon.com/electrolux-goes-fishing/">Electrolux Goes Fishing to Improve Our &#8220;˜Plastic Karma&#8217;</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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