Happy birthday Honest by! The Spring/Summer 2013 Honest by Bruno Pieters collection, pictured above, presents an eclectic mix of breathtaking designs.

“Everyone deserves to dream but everyone also has the right to live those dreams. No planet, no man, no woman, no child or animal should live a nightmare in order for me to live my dream.The story behind a garment needs to be as beautiful as the design. Whether our outfit costs 100 or 100.000 Euros the story needs to be one that fits with who we truly are.” – Bruno Pieters

Honest by, the world’s first transparent fashion label, reached its 1 year anniversary on Wednesday the 30th of January. EcoSalon would like to recognize the Honest by team’s significant efforts toward marrying beautiful designs, quality materials, respectful manufacturing methods and honest business practices to create a truly sustainable fashion brand. Their creations have been an inspiration and have set forth positive new paradigms for fashion and all that it involves.

Honest by Bruno Pieters Spring/Summer 2013

Demonstrating how the fashion process has the ability to be gracious and humane,  and how all parts of the process can work in harmony with each other has been a significant achievement on the part of founder Bruno Pieters and the team working with him. Bruno started the company with the aim of providing a story for every garment that he designs, making sure to provide all the information from materials sourcing, to carbon footprint and price calculation, so that fully informed and responsible purchasing decisions can be made.

                   Honest by Calla                                 Honest by Maison des Talons

Over the last year, Honest by has collaborated with several designers to launch gorgeous and responsive collections. New York based Calla Haynes, German designer Anne Pastré, Canadian Nicolas Andreas Taralis, and shoe design duo Maison des Talons have all created collections for Honest by, showcasing the range of materials, design aesthetics and garment types that can be made with integrity and awareness. The concept of timeless design is embraced in these collections, all of which are currently available at the Honest by online store.

Honest by Bruno Pieters Spring/Summer 2013

On October 10^th, 2012 Bruno launched his S/S 2013 collection on the Honest by site, which includes an array of intriguing prints, exquisite colors and striking silhouettes, all beautifully blended with the designer’s renowned tailoring skills. Bruno’s inspiration from his travels in India, Japan and France are clearly evident through the kimono profiles, paneling, jewel tones and stripes. The coveted collection is currently available on a pre-order basis through the online shop, with several styles already sold out.

Honest by Bruno Pieters Spring/Summer 2013

On Honest by’s 1 year anniversary, Bruno Pieters sent out a public note addressing the progress of the label, sincerely giving thanks for all the support, and asking his audience fundamental questions about our current way of being in the world. He stated his temporary leave as the Honest by spokesperson for 2013, as he will be traveling and working on another project for the year. Although Honest by Bruno Pieters will no longer be showing at fashion week, the label will continue to release new designs during the year.

Honest by Bruno Pieters Spring/Summer 2013

Images: Honest by

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Whether you go for sexy or androgynous when styling these menswear-inspired eco-fashion picks, it’s time to borrow from the boys.

With Father’s Day right around the corner, women all over the country are thinking about the men in their lives and perhaps even shopping for gifts for them. Why not take it a step further and dress the part as well. With these menswear-inspired eco-savvy picks you will be the coolest girl on the street. You can either go for sexy with dramatic eye makeup, red lips and big hair or do the androgynous thing, with minimal makeup and hair pulled back into a messy low ponytail. Either way, it’s time to borrow from the boys.

Hank Rey Org. Shade Blue Jeans by Nudie Jeans Co.
Loose-fitting denim in a very washed out light blue shade is totally right this summer. These, by Nudie Jeans Co., are made from Turkish organic cotton denim and have organic trims as well. The wash and abrasions are done using old school techniques that cause minimal environmental impact. Roll them up and wear with killer heels or low Doc Martens.
$225, Nudie Jeans Co.

Vegan 3 Eye Gibson Dr. Martens
These classic 3-eye Gibson shoes by Dr. Martens are completely vegan. Recent advances in materials and manufacturing processes has allowed these classic worker boots to be made entirely from animal-free materials without compromising quality and durability. Felix microfiber uppers emulate the good qualities of leather in texture and breathability, and the shoes are built on traditional Dr. Martens soles with all synthetic glues and materials.
$115, Moo Shoes

Tiboli Beater
Melissa Dizon, the designer of Eairth, is known for her innovative use of draping, slashing, tucks and multi-seaming. This version of a classic wife-beater (side note-we despise the name of that garment) features a V-shaped mix of materials that gives it a flattering feminine edge — perfect for pairing with those other, more loose-fitting men’s-inspired pieces. Organic materials, mixed with a strong artisanal mentality, the use of natural dyes and age-old manufacturing processes ensures that each piece is one of a kind.
$68, Juno & Jove

Half Bar Globe Watch Pendant by Love Nail Tree
This timeless piece is a throwback to the times when men all used to wear their watches on chains instead of their wrists. Maybe your grandfather once did? Honor that heritage by wearing this brass necklace, made from a working vintage watch. Love Nail Tree is an LA-based company that aims to use storytelling to “move people to action and inspire a deep change within them.”
$36, Love Nail Tree

We Are All Smith Hoodie
This unisex pullover hoodie by We Are All Smith is something a girl would give to her boyfriend just so she can borrow it, and what’s wrong with that? Made from a natural fleece alternative and dyed with low-impact dyes, it offers both comfort and warmth with a distinct sustainable appeal. At this time it’s only available in size large, but that’s totally fine with us.
$69, Smith Town Market

Honest By Recycled Wool Caban Coat
This impeccably cut navy blue coat is designed by Bruno Pieters and comes in a limited edition of 20 pieces. Made out of recycled wool and entirely finished with organic cotton bias tape, it features both unique, sharp tailoring and a comfortable oversized fit. A pioneer in fashion industry transparency, Honest By lists the actual production cost and total carbon impact of all materials combined, which for this piece is 5,74 kg of CO2 — the equivalent of driving a car for 22.3 miles or using a classic light bulb for 220,77 hours.
$1,009, Honest By

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Nine ways to wear one of spring’s hottest trends: ankle-length pants.

Ankle-length pants have been seen on the runways of fashion darlings like Isabel Marant for a few seasons now. This spring, it’s the hottest pant shape. A definite love-it-or-hate-it trend, ankle-length pants are easy to pull off, if you know how. The secret: picking the right shoes. We’ve done the work for you and found nine cropped pants and shoes that will make each look a home-run. Pair with a simple tee and a cropped jacket or long blazer and you’re wearing the spring trend as it should be.

Red is one of the hottest hues this spring when it comes to pants. Get inspired by Isabel Marant’s latest runway collection and pair your skinny ankle-length jeans with black pointed-toe pumps. It’s a fail-safe look.

Eileen Fisher Organic Stretch Twill Slim Ankle Jean in Saffron, $178, Eileen Fisher / Novacas Vegan Olivia Pump, on sale for $39.99, Moo Shoes

Take a walk on the wild side by pairing cropped cigarette jeans from Edun with cruelty-free vegan loafers in leopard print. All hues of pink – from soft pastel to hot fuchsia – are very on trend for spring.

Cropped Cigarette Jean, $198, Edun / Leopard-print Loafers, on sale for approx. $97, Beyond Skin

Most people will look best in a pair of skinny ankle-length pants, simply because they are more flattering and tend to accentuate the curve of the calves. Play with another of spring’s trends – stripes – in these organic cotton leggings by Feral Childe and pink vegan pinup-style sandals with a striped cork wedge heel.

Feral Childe Organic Cotton Chain Link Legging, on sale for $69, Jute & Jackfruit / Vegan Wedge Pindowns, on sale for $99, Fluevog Shoes

We’ve said it before and we’ll say it again, prints are huge for spring. Combine these galaxy/flower print cropped pants with yellow strappy sandals by Cri de Coeur and you’ll nail another hot trend – monochrome.

Low-waisted Skinny Pant, on sale for $112.50, Suno NY / Elegance T-strap Vegan Sandals, on sale for $50, Cri de Coeur

Strike the perfect balance between casual cool and street-savvy elegance by pairing Stewart + Brown’s Organic cotton sweats with shiny black rubber platform heels by Melissa. Top it off with a long black blazer and you may just get away with wearing sweat pants to a fancy dinner.

Stewart + Brown Terry Sweat Pants, $133, Stewart + Brown / Melissa Amazonas Platform Sandals, on sale for $67, Tobi

For a more avant-garde take on the ankle-length pant trend, pair these Organic wool trousers by designer Bruno Pieter’s new line Honest By, with a pair of vegan creepers. Keeping the look simple in all black keeps you from looking like a kid who outgrew his pants.

Adjustable Organic Wool Trousers, approx. $608, Honest By / Novacas Vegan Oxfords, $129.95, Compassion Couture

Keep things easy and breezy by pairing loose-fitting cropped pants by Dace with elegant architectural slingback heels. Add a lace top, sand-colored blazer and or loose-knit sweater and you’ll look like the nature-babe you are.

Dace Timothy Pants, on sale for $122.95, Future:Standard/ Clio Ankle Strap Vegan Wedges, $380, Cri de Coeur

If you’re ready to be totally daring with this trend, pair this printed jumpsuit by Edun with a pair of graphic black and white sandals. You’re guaranteed to turn some heads. Chances are, though, that this look will only work on amazonian model types.

Yoruba Print Jumpsuit, $489, Edun / Charm Bib-front Sandal, on sale for $42.50, Cri de Coeur

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