Being an actor and heartthrob just isn’t enough for Entourage star Adrian Grenier: he’s dedicated himself to becoming an eco-advocate too. After contemplating how he could best use his fame to the planet’s advantage, he collected a real-life posse of friends, actors and experts to come together on his environmentally focused TV show, Alter Eco.

The eco-lifestyle and makeover series premiered on Planet Green in 2008, and is still going strong. “It’s a show about finding creative ways to have fun that happen to be good for the environment,” he says. Easy, accessible and creative, the solutions suggested can be applied to our lives in easiest of ways. Check out an episode on Eluxe TV, here.

Yet, in the 21^st century, a TV series itself isn’t enough to really connect with an audience, so  Adrian and film producer Peter Glatzer joined forces in 2009 to create the multi-media platform, SHFT www.shft.com, whose aim to to allow the public to approach sustainable living in a more accessible format. The website features video, design and fashion inspiration to encourage all-round, better green lifestyles.

Importantly, Adrien doesn’t just make programs about how others can help the environment, but he practices what he preaches too. He’s been active in several eco-campaigns on several issues, ranging from climate change to saving the endangered bluefin tuna, and he’s as green as he can be in his personal life–to site just a few examples, his house is surrounded by plants and trees he dug in himself; he drives a hybrid car, and his home is energised by solar panels.

He even launched a beer business, called the Churchkey Can Co, which offers beer in 100 percent recyclable steel cans, which instead of using pull tabs (which can harm wildlife), use an old-fashioned churchkey instead. Grenier insisted on steel cans because these have a higher recycling rate than aluminium, and because recycled steel saves 75 percent of energy compared to raw materials.

How did this star become so eco-conscious? He cites his mother, who met his father in a commune and ‘was a bit of a hippy,’ as a huge inspiration in his eco-awareness, claiming that she raised him surrounded by greenery (in New Mexico) and always pointed out the importance of clean air, water and living habitats, not just locally, but globally.

Talented, kind, gorgeous and he loves his mama? The man couldn’t be more perfect. 

Being an actor and heartthrob just isn’t enough for Entourage star Adrian Grenier: he’s dedicated himself to becoming an eco-advocate too. After contemplating how he could best use his fame to the planet’s advantage, he collected a real-life posse of friends, actors and experts to come together on his environmentally focused TV show, Alter Eco.

The eco-lifestyle and makeover series premiered on Planet Green in 2008, and is still going strong. “It’s a show about finding creative ways to have fun that happen to be good for the environment,” he says. Easy, accessible and creative, the solutions suggested can be applied to our lives in easiest of ways. Check out an episode on Eluxe TV, here.

Yet, in the 21^st century, a TV series itself isn’t enough to really connect with an audience, so  Adrian and film producer Peter Glatzer joined forces in 2009 to create the multi-media platform, SHFT www.shft.com, whose aim to to allow the public to approach sustainable living in a more accessible format. The website features video, design and fashion inspiration to encourage all-round, better green lifestyles.

Importantly, Adrien doesn’t just make programs about how others can help the environment, but he practices what he preaches too. He’s been active in several eco-campaigns on several issues, ranging from climate change to saving the endangered bluefin tuna, and he’s as green as he can be in his personal life–to site just a few examples, his house is surrounded by plants and trees he dug in himself; he drives a hybrid car, and his home is energised by solar panels.

He even launched a beer business, called the Churchkey Can Co, which offers beer in 100 percent recyclable steel cans, which instead of using pull tabs (which can harm wildlife), use an old-fashioned churchkey instead. Grenier insisted on steel cans because these have a higher recycling rate than aluminium, and because recycled steel saves 75 percent of energy compared to raw materials.

How did this star become so eco-conscious? He cites his mother, who met his father in a commune and ‘was a bit of a hippy,’ as a huge inspiration in his eco-awareness, claiming that she raised him surrounded by greenery (in New Mexico) and always pointed out the importance of clean air, water and living habitats, not just locally, but globally.

Talented, kind, gorgeous and he loves his mama? The man couldn’t be more perfect. 

Being an actor and heartthrob just isn’t enough for Entourage star Adrian Grenier: he’s dedicated himself to becoming an eco-advocate too. After contemplating how he could best use his fame to the planet’s advantage, he collected a real-life posse of friends, actors and experts to come together on his environmentally focused TV show, Alter Eco.

The eco-lifestyle and makeover series premiered on Planet Green in 2008, and is still going strong. “It’s a show about finding creative ways to have fun that happen to be good for the environment,” he says. Easy, accessible and creative, the solutions suggested can be applied to our lives in easiest of ways. Check out an episode on Eluxe TV, here.

Yet, in the 21^st century, a TV series itself isn’t enough to really connect with an audience, so  Adrian and film producer Peter Glatzer joined forces in 2009 to create the multi-media platform, SHFT www.shft.com, whose aim to to allow the public to approach sustainable living in a more accessible format. The website features video, design and fashion inspiration to encourage all-round, better green lifestyles.

Importantly, Adrien doesn’t just make programs about how others can help the environment, but he practices what he preaches too. He’s been active in several eco-campaigns on several issues, ranging from climate change to saving the endangered bluefin tuna, and he’s as green as he can be in his personal life–to site just a few examples, his house is surrounded by plants and trees he dug in himself; he drives a hybrid car, and his home is energised by solar panels.

He even launched a beer business, called the Churchkey Can Co, which offers beer in 100 percent recyclable steel cans, which instead of using pull tabs (which can harm wildlife), use an old-fashioned churchkey instead. Grenier insisted on steel cans because these have a higher recycling rate than aluminium, and because recycled steel saves 75 percent of energy compared to raw materials.

How did this star become so eco-conscious? He cites his mother, who met his father in a commune and ‘was a bit of a hippy,’ as a huge inspiration in his eco-awareness, claiming that she raised him surrounded by greenery (in New Mexico) and always pointed out the importance of clean air, water and living habitats, not just locally, but globally.

Talented, kind, gorgeous and he loves his mama? The man couldn’t be more perfect.