This post was written by Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm.

Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good.

Social media has changed the world. It has revolutionized communications on a global scale, and the transformation continues with every status update, blog post, and video stream. The global citizenry has become a global network.

Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. Indeed, the true value hasn’t been the technology itself but how we’ve used it. Today, a second wave of innovation is defining a new era and setting the stage for change over the coming decade.

Mobile technologies will extend the global online network to anyone with a mobile device while enabling countless local networks to form in the real world. We’ve decentralized media production and distribution. We’re doing the same for energy. And we’ll continue this trend for social networking, social action, and commerce.

The combined forces of smartphones, mobile broadband, and location-aware applications will connect us in more meaningful ways to the people, organizations, events, information, and companies that matter most to us—namely, those within a physical proximity of where we live and where we are. Can location-based services (LBS) change the world? Here are #10Ways:

1. Checking in for Good: If Gowalla and Foursquare have taught us anything, it’s that people respond to simple incentives. By offering badges, mayorships, and other intangible rewards, millions of people are checking in to the places they go. Apps like Whrrl take this a step further and enable like-minded “societies” to form on a local basis. The next step is for these apps to add greater purpose by encouraging more meaningful checkins and offering corresponding badges and stamps, thus mapping the cause universe. Or for a dedicated app to be developed that rewards conscious consumption, social responsibility, and civic engagement. Yes, the CauseWorld app features a cause element, but it’s not about cause-worthy places.

2. Eating Locally: Sustainability demands that we source our food as close to its point of production as possible. Many so-called locavores subscribe to the 100-mile diet, which requires that one “eat nothing – or almost nothing – but sustenance drawn from within 100 miles of their home.” Given the difficulty of accessing and verifying this information in order to live by this standard, there’s a geo-powered Locavore app. It gives you info on in-season foods, those coming in-season, farmer’s markets, and links to recipes. This rather simple app is clearly just the start. In time, location-aware apps will guide us not only to the grocery store or farmer’s market but through them. All the while identifying foods based on our particular diet or sensibility.

3. Political Organizing: In the next presidential election, politics will not only be local but location-enabled. We saw the power of social media in Obama’s 2008 landslide victory. In 2012, location-based apps and technologies will play a central role in how campaigns are organized, managed, and ultimately won. Much of this will be visible through mobile apps and location-aware browsers. Activists and volunteers will be more empowered. Voters will be more engaged in the moment, right down to casting their votes. Behind the scenes, though, we’ll see massive new sets of data available to campaigns for targeting, empowerment, and optimization. The party, candidate, and/or cause that has the best handle on geolocation will have a measurable advantage. (The Elections app will soon be updated for 2010.)

4. Finding Green Businesses: The web has effectively replaced the paper Yellow Pages as a way to find local businesses and services. However, this “stationary web” experience is quickly being supplanted by the mobile web and mobile applications, which give us access to this information when we most need it. The Yelp and Around Me apps are popular ways to find restaurants, coffee shops, or hotels wherever you are, but what about green-rated businesses? Greenopia has transformed its printed, local guides into a dynamic, nationwide mobile application that lets you find local, green-rated businesses in any category. No more paper and a much better experience. The Green Map app is another that facilitates discovery and connects us to local green environments.

5. Traveling More Efficiently: We’ve had access to GPS navigation systems and static traffic information for some time, but only now are we seeing the full potential of these technologies. With access to more detailed traffic information that is specific to your route and updated in real time, we can minimize congestion and maximize traffic flow (as much as physically possible). The new turn-by-turn MapQuest 4 Mobile app is a good start, as you can get traffic alerts specific to the route you program. However, user-generated information from apps like Trapster and Waze can crowdsource more specific details, such as whether to avoid an intersection due to a toxic chemical spill. Or, if you want to avoid automobiles altogether, Google Maps makes it easy to use public transportation and take a bike.

6. Scanning for Ethical Products: With online shopping, we’ve become accustomed to reading reviews and making comparisons before we buy. This can now be done in the physical world through games like MyTown and services like Stikybits. By scanning a product barcode using a smartphone camera, you can unlock a treasure of additional information (not to mention deals) that can help with your purchase. This might include where it was produced, how far it traveled, the reputation of the manufacturer, chemical contents, carbon footprint, or the full lifecycle analysis. Location-aware applications can also transform commerce itself by giving us better access to local inventories and locally-produced goods. Whether it’s fruits and vegetables or books and electronics, if something can be found within blocks of your current location, it makes no sense to ship it from afar.

7. Networking Neighborhoods: One of the hottest categories in geolocation is neighborhood networking. The vision for many of these apps is to strengthen the very fabric of our communities. With DeHood, you can keep track of what’s happening in your neighborhood, share your favorite places, and grease the wheels for actually meeting people. After all, if you’ve made contact through the app, it’s a lot easier to say “Hello” in the real world. Blasterous is another that lets you share information locally, whereas BlockChalk does this on an anonymous basis. Finally, NeighborGoods uses your street address to facilitate one-to-one borrowing and trading of useful stuff. In the end, making connections with your neighbors can lead to safer, more productive, and more sustainable communities.

8. Tracking Environmental Disasters: The size and scope of environmental disasters appears to be growing. In 2008, we had the Tennessee coal ash spill, which was billed as “the largest environmental disaster of its kind in the United States.” And that was before we realized it was three times bigger than originally estimated. More recently, the BP oil spill set daily records for “largest environmental disaster in the U.S. ever.” In each case, geolocation technologies can be used by engaged citizens to monitor and track the effects. They can be used by response teams to coordinate containment and cleanup efforts. Ultimately, these technologies can be used to accurately measure the size and impact of a disaster in order to better understand its damages and costs.

9. Viewing the World Through an Eco Lens: Augmented reality (AR) follows geolocation as one of the hot trends in mobile technology. It enables you to view the world through a smartphone camera (or similar device) and see layers of geo-specific content or information. One of the most popular apps is Layar, an augmented reality browser/platform that lets you choose specific data layers or experiences. The potential for green- and cause-related content is tremendous. You might view green-rated businesses, LEED-certified buildings, or virtual GHG emissions as they enter the atmosphere. Combined with smart meter technology, you could see the most efficient and inefficient homes around you in real time. And for the cynics among us, you could view our mountains, forests, rivers, and oceans as they once were…before the effects of climate change and so many environmental disasters.

10. Capturing the Moment: Better access to information about what’s happening around us—right now—can dramatically improve quality of life. This sense of “geospatial awareness” is possible through today’s smartphones, whereby a piece of content or information a moment is captured and preserved based on the unique time and place in which it occurred. It is essentially to document spacetime. Protests, natural disasters, sporting events, parties, political crises – real-time information about anything happening anywhere at any time, as well as the history of what happened. This will take several years and a number of different applications to realize. In the end, though, it will revolutionize how we access and consume content. It will complete the democratization and decentralization of news and information – based on time and location.

Cautionary note: Privacy is the single biggest issue in the LBS industry. It’s important to understand what information you are sharing with regard to your location and with whom.

Author’s note: We’ll be hosting geolocation events for Social Media Week in Los Angeles this September. This is the third in Max Gladwell‘s #10Ways series of distributed blog posts. It was published simultaneously on as many as 300 blogs.

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For those of you reading and asking, “Hey, what did I miss?” honey, you missed a lot!

This past Friday night, we hosted Ecosalon Shops! at a New York City venue in TriBeCa where nearly 20 designers, three eco-friendly boutiques (Foundfuture, Juno & Jove and Mission Savvy), and organic food and drink vendors (think chocolate! think martinis!) gathered to have a susty soiree. Thanks to a collaborative effort that included EcoSalon, sustainable designers, brands, editors, bloggers and friends, the place was packed and the fashion was flying.

But before that even happened, early arrivals, hoping to grab the product-packed goodie bags first, were swarming the space! After seating our eager guests in a lounge area, they waited patiently for the 7:00 whistle that kicked off the event. (Or make that the 7:00 beats, provided by none other than emcee Tofuburger. No, we’re not kidding.)

Over the course of three hours, some 400 fabulous eco gals (and a few green guys) showed to shop and mingle, including some of our favorite eco fashion writers (some of whom wrote pieces on the event as well): Jasmin Malik Chua of Ecouterre, Starre Vartan of Greenopia and Eco-Chick, Emma Grady of Treehugger, Abigail Doan of Ecco Eco and Eco Fashion World and spokeswoman, activist, writer and eco model, Summer Rayne Oakes of well, lots of green things! We were thrilled to spend time with these amazing people, some of whom we’ve been chatting with and working with online but had never met in person.

Readers who’ve been following us for the past two years also showed up and laughed over old and newer controversial stories that they’d either commented on or followed, got to meet all the designers we’ve been covering and made conscious purchases they could feel good about.

We’re deeply grateful to all the fantastic green supporters in media who helped spread the word about EcoSalon Shops! far and wide and attended the event, including Time Out New York, NBC’s Thread/NY as well as writers and editors from Lucky magazine, InStyle, the New York Times, Fox and Marie Claire.

Enjoy the slideshow, and visit us again tomorrow to watch the video of the event.

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Now don’t you fret if you didn’t get to make this one. Another event is already in the works and may be coming to a city near you. We’ll see you soon!

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Earth Day gets us thinking about our first.

You know, our first beach garbage pick-up, Earth Day concert, camping under the stars, organic meal – and for us fashion gals, clothing!

My first? A beautiful embroidered, organic cotton dress from designerEmily Katz who was then known as Bonnie Heart Clyde. I still own the dress and only wish we could see more from Emily (stop being such a foodie and get designing girl!)

For some of us, eco-fashion based finds were due to frugal funds as college students, for others, a conscious choice to do something different. We caught up with some of our favorite sustainably-minded fashion mavens and asked the question “Do you remember buying your first piece of sustainably designed clothing and did you buy it knowing what it was?”

Here’s what they had to say.

Anna Griffin CocoEco Magazine Publisher and Editor-In-chief

“Yes, it was a lilac and pink Deborah Lindquist recycled cashmere scarf, with a skull and crossbones that I bought three years ago from a store in West Hollywood. I had had my eye on it for ages, and was so thrilled when I finally bought it that I put it on, even though it was 80 degrees outside!”

Jasmin Malik Chua Ecouterre Managing Editor

“Yes, a sleeveless organic-cotton wrap dress from the now somewhat defunct Canadian label Twice Shy. It was purchased circa 2006, sometime after I learned about the ills of conventional cotton farming.”

Sara Ost EcoSalon Publisher and Editor-In-Chief

“I don’t remember the first sustainable piece I ever bought, because looking back there were plenty of eco-friendly things I would buy but I didn’t realize it at the time. Things started to click for me several years ago when I bought a pair of Serfontaine jeans on vacation in Marin County (I lived in L.A. at this point). They aren’t perfect, of course, but the Made in USA and natural dyes message caught my attention. I was so careful about what I ate, it suddenly struck me as odd that I was not being more conscious of what I wore: in short, a whole lot of petroleum and chemicals.”

Kate Black Magnifeco Managing Editor

“Yes, I remember by the time I started to get really interested in sustainable clothing I was living in Tokyo (and running the blog) and couldn’t read any of the clothing tags. Then along came a 50 percent off offer from Envi – and I stocked up! Organic cotton (yay!) shipped from Boston to Tokyo (nay!)”

Greta Eagan EcoSalon Fashion Writer, filmmaker, founder of gretaguide.com, fashionmegreen.com

“Hmm, I think my first sustainable fashion piece was from Buffalo Exchange when I was in college in Boulder, CO. As a student on a budget and also at a time when I was exploring my fashion identity I would go to the famous thrift store and swap out old clothing for ‘new to me’ pieces. I can’t quite remember the first article of clothing, but I do remember this one dress that was made of silk scarves and crafted in a very artistic way. I definitely didn’t know that I was participating in sustainable fashion back then – but I did like the idea of re-using clothing and exchanging what I no longer wanted for something that held more appeal.”

Bahar Shahpar Sustainable Style Expert

“Four years ago, I snagged this inky black oversized hand-knit scarf at Atrium – I saw the hulking pile of chunky alpaca amazingness from across the room and had it wrapped around my neck before I even thought to look at the label. The thing is, having just started my trial-by-fire introduction into sustainable design with the launch of my womens wear line, I already knew what to look for and what to avoid, but that day I was completely engulfed by the “Feelgood Quotient.” I may have lucked out, because the scarf was by Edun and I was able to march up to the register without much guilt – but I think that only goes to show that things that are made better actually do feel better. Shopping can be simple, if we spend more time listening to our instincts instead of the advertising.”

Rowena Hutchinson Ritchie EcoSalon Fashion Writer, Publicist and Blogger for the Innovative Fashion Council

“As a teen, I bought a champagne-colored silk brocade 1950’s shirt-waister with a full skirt from a stall at Covent Garden. I treasured that dress and would mooch around my Mother’s living room pretending to be Grace Kelly. Last year (and two decades later), I took it into a La Rosa Vintage in San Francisco and swapped it for a 30’s cocktail dress whose diamante deco-designed sleeves are a topic of conversation at every party I attend. The idea that an item of clothing can still be relevant and beautiful more than 80 years after it was made speaks to the new fashion ethos. We need clothes designed to be treasured and timeless and to foster an emotional connection with its wearer and, hopefully, multiple wearers.”

Starre Vartan Founder and editor-in-chief of Eco-Chick, author of The Eco-Chick Guide to Life, managing editor of Greenopia and a contributor to The Huffington Post

“After years of creating my own upcycled clothing (I specialized in inserting castoff fabrics into my cords and jeans to make them super wide-leg…yes it was the 90’s!) I then moved to shopping at mainstream stores and thrifting about 30 percent of my wardrobe for many years. My first piece of sustainably designed clothing was a pair of hemp trousers from The Hempest in Burlington, VT in probably 2002. They are black, read as linen (but don’t wrinkle), and I still wear them as they are supersoft and worn in perfectly.”

Kelly Drennan EcoSalon Fashion Writer, Founder of Fashion Takes Action

“I have been buying second hand and vintage clothing for years, dating back to university. However, then it wasn’t about being sustainable as much as it was about being frugal with my non existent student income. From there I was introduced to the concept of locally made clothing, having worked with a few local designers in Toronto. Annie Thompson in particular was one of my favorite local designers as she was also known for incorporating recycled fabrics into her designs.  But my first piece of clothing made from a sustainable fabric, is a bamboo kimono style jacket from Thieves that I purchased in spring 2007. Back then I, like mostly everyone else, thought bamboo was a sustainable fabric. And I wore that jacket everywhere! I still own it, and yes, I still wear it. But my reasons for wearing it have changed. When I first got it, I wore it because it was sustainable first, and stylish second. Now I simply wear it because it is a timeless and stylish piece. And it is still a conversation piece, only the conversation has changed. Rather than talking about what sustainable fabrics are and how they are better for the planet, I now talk about the reasons why bamboo is not sustainable.”

Shannon Lorraine Founder of online boutique Found Future

“I remember mine! It was five years ago and I was working as a buyer and buying high-end denim – Citizens, Ag etc… And we picked up loomstate and I did know much about the line. I bought myself jeans and an perfect tee – which I still wear!”

Image: rzacakes

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