Usually, beer commercials are all about guys getting their drink on (as if women don’t like beer too) and women in them are wearing silly outfits and “being sexy”—usually without saying a word. It’s so common to see outright misogyny in beer ads that many of us have given up, and just shrug our shoulders or roll our eyes, and wait for the 30 seconds to be over.

But what if a beer ad was creative, appealing to men and women alike, and also inspiring? It’s not only possible, it’s happened. Here’s proof of how good (no, great) an ad for brewski can be.

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