A Beer Ad That Doesn’t Degrade Women, But Instead Inspires and Empowers

Guinness Beer Ad Screenshot

Usually, beer commercials are all about guys getting their drink on (as if women don’t like beer too) and women in them are wearing silly outfits and “being sexy”—usually without saying a word. It’s so common to see outright misogyny in beer ads that many of us have given up, and just shrug our shoulders or roll our eyes, and wait for the 30 seconds to be over.

But what if a beer ad was creative, appealing to men and women alike, and also inspiring? It’s not only possible, it’s happened. Here’s proof of how good (no, great) an ad for brewski can be.

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Starre Vartan

Starre Vartan has been covering eco fashion, natural beauty, ethical travel, and sustainable design for over a decade. She's written for magazines (Whole Living, Metropolis) and online (Huffington Post, MNN, Elle.com, Inhabitat) and she has been honored as a thought leader by Glamour and Self magazines, as well as quoted in the New York Times (thrice). She's the author of "The Eco Chick Guide to Life: How to Be Fabulously Green" (St. Martin's Press) which was based on her longrunning blog, Eco-Chick.com. Starre was born Down Under in Sydney, Australia and has dual citizenship with the United States, as she grew up and was educated in the Hudson Valley of New York. She has a Bachelors of Science degree in Geology from Syracuse University and a Master of Fine Arts in Nonfiction writing from Columbia University. She splits her time between the Connecticut coast and Manhattan and loves to read, hike, snowboard, horseback ride, travel, and she will swim in almost anything (from lake to sea, cenote to mountain swimming hole).