Welcome to the Post-Green Movement. Yes, I said Post-Green. Kelly LaPlante’s new publication, Standard, capitalizes on her mantra, “Green is a standard, not a style.” Ms. LaPlante’s premier issue boasts these words in her first editorial letter, “We don’t give brownie points for things that should be standard, here in the Post-Green Movement.”

In fact, the Standard soapbox has a little extra room on its platform – I know because my Extraseed ballet flats look beautiful firmly planted in the Post-Green Movement. We have standards, too, here at EcoSalon. And by standards, I don’t mean a basic, minimum quality of content. I do mean an esteemed and lofty bar that we aim to exceed daily. As editor of the Shelter section, I push to deliver content that is visually stunning and the epitome of great design; and just under the surface layer of gorgeous glamor is pure substance – material, production, process, application, installation, and a life cycle that exudes a healthy environment for humanity and tender loving care for our dear mother earth. I assure you, dear reader, the designs and products lingering on EcoSalon are green, so soak up the delight without choking on jargon. We argue (and demand) that great design is innately green, the environmental aspect is implied; you can simply assume it’s there (at least if you see it on EcoSalon).

You can imagine the (huge, gaping) smile that took root on my face when Standard debuted its glossy muse to the world last week. Kelly LaPlante (remember her insanely livable and lovely Los Angeles loft tour?) has painted her mantra beautifully throughout each “˜page’. This bright, shiny, and new online publication is brimming with style and aesthetics, synergized with subtle environmental awareness.

Perhaps the design industry should take a lesson or two from Ms. LaPlante and hold our brownie points a little tighter. You want environmental points? Then do something remarkable. Recycling is not remarkable. It’s respectable, expected, and essential.

Visit Standard. Go ahead. You will devour it (and you will definitely see a few of the most irresistible morsels on EcoSalon).

(All images from Standard).

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Confession. I don’t always buy organic (gasps abound). But today I found something organic that was literally irresistible; it looked fresher, toxins were nowhere in sight, and it certainly left a delicious flavor on my taste buds. I am talking about the supple and fresh Organic Interior Design. Kelly LaPlante is the genius behind this firm. Yes, genius. And no, I don’t use the word genius lightly. Ms. LaPlante’s biography and resume are gleaming with a shine that rivals her gold dining chairs. I can’t decide if I am overwhelmed with awe and esteem or choking on my jealousy. Either way, there’s no debate about the gorgeousness of LaPlante’s Los Angeles Loft. Devour these images by Thomas J. Story.

Visit the original article on Sunset for more information, including thirteen ways this space is green.

The wildly talented LaPlante is in the midst of creating Standard, a periodical publication. The magazine is based on LaPlante’s thought that, “green is a standard, not a style.” I wait with baited breath.

(Thank you Automatism for introducing me to Kelly LaPlante.)

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