We know that women are worth a lot. But it seems like a lot of companies don’t think that women are worth all that much…

The gender pay gap is a real thing. According to the Pew Research Center, women earn 84 percent of what men earn. By that estimate, it would take a woman 40 days to earn what a man did by the end of the previous year.

While that fact is gross, there are plenty of women who are working their asses off to close the gender pay gap. One such woman is Elana Schlenker, a pop-up shop owner in Pittsburgh, Penn.

Less Than 100, Schlenker’s pop-up shop, is pretty unique. The shop sells products at two different prices. Dazed Digital reports there’s a price for men and a price for women, “Less Than 100 offers a 24 per cent discount to women, in the hope of raising awareness of the current gender pay gap in Pennsylvania.” The gender pay gap in Pennsylvania is similar to the overall pay gap, reports Dazed Digital, “Women in full-time work earn 76 cents to every dollar a man earns.”

When interviewed by Refinery29, Schlenker said that the bias against women in the workplace is “deeply unconscious.” Because so many people value men and women differently, Schlenker hopes her shop’s pricing will “underscore this inherent unfairness and to create space for people to consider why the wage gap still exists.”

So, what type of gear can you grab at Schlenker’s shop? Everything from stationary and prints, to clothing and ceramics. Schlenker has stocked her store with merchandise from “independent female artists from across the United States.” All of the women involved have agreed to sell their things at a reduced price. The shop is “not for profit” and all the money it makes goes back to the artists whose work resides in the shop.

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 Image: Less Than 100 Facebook page

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PureThread is a Manhattan-based showroom and stylist company presenting a sustainable fashion pop-up shop from October 20-26th!

Presenting Fall 2014’s most sustainable and fashion-forward pieces, PureThread’s pop-up shop offers up luxury fashion that caters to the tastes of the urban businesswoman and the suburban fashionista alike. Customers will have the chance to peruse ethically made items ranging from basic wardrobe staples to exclusive luxury garments and accessories ideal for special occasions or statement ensembles.

Brands that will be on show include Humanoid, Mayiet, Jill Platner (pictured below), Suzanne Rae, With & Wessel, Titania Inglis, Panchaculi and Monique Pean, among many others. Each showcased brand is carefully selected and curated in order to provide customers with “quality design, passion and responsibility on a social and environmental level.”

Host of the pop-up shop Jill Heller is also the founder of PureThread, an NYC based company offering sustainable styling services, textile sourcing and private shopping experiences. Jill established her business in 2008 in order to offer customers the chance to feel and look great while simultaneously educating them on the origin and implications of the materials, sourcing and design principles of the items they choose to wear.

As a a leading trendsetter on sustainable fashion and textiles, the team behind PureThread is invested in building relationships and inspiring change toward the fashion industry’s commitment to responsible and sustainable fashion. Founder Jill Heller  is intent on providing beautiful and meaningful fashion to women who are in search of “the new luxury” and the incredible stories behind it.

PureThread and the high-end sustainable fashion boutique On the One in New York’s Westchester County represent Jill’s commitment to offering tasteful fashion that make the world a healthier and more beautiful place to live.

If you’re in New York this week, make sure to check out an eco fashion haven pop-up shop put on by stylist Jill Heller at New York’s Historical Hall in Bedford, NY. The shop will be open October 20 – 26, 2014 from 10 am to 6 pm daily,  and will showcase gorgeous garments, accessories, home wares and jewelry from several ethical fashion designers, as well as launch the U.S. presence of London-based organic skin care line Nourish. To top it off, you’ll eve get to enjoy delicious cold pressed juices and farmer’s market items courtesy of The Local Juice from Cape Cod and Delicious Living Nutrition. Don’t miss out!

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Images: PureThread

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