INCycle by PUMA is a collection of biodegradable and fully recyclable apparel, footwear and accessories.

Sportswear label PUMA launched its new collection of cradle-to-cradle certified apparel, footwear and accessories last month. Having debuted the collection last fall, the company is glad to announce that the INCycle collection is now available through PUMA’s  online shop, and has already hit several retail stores worldwide.

The C2C philosophy is based on the vision of a world where nothing that is produced releases hazardous materials into the environment, nor ends up in landfills or incinerators. The concept of C2C involves the design and production of goods that can be composted or recycled, alongside production processes that have no environmental impact, and are able to recycle resources. Although several industries are far from this ideal scenario, PUMA is definitely taking a step in this direction and setting a higher standard for large apparel companies.

As part of the PPR Luxury Group, PUMA has become one of the mainstream brands that is actively trying to reduce their negative environmental footprint and increase their positive environmental footprint. Collaboration with C2C experts at the EPEA kickstarted PUMA’s new environmental strategy, which PUMA says, is only the beginning. The INCycle products meet the criteria for the C2C “BASIC” program, but the company aims to develop more sustainable products. As a bonus and motivational message to other brands, the designs of the INCycle collection have actually created profits rather than losses for the company.

The new INCycle collection contains both biodegradable and recyclable items. The fully compostable items include the Basket Tee and Logo T-Shirt, made from organic jersey cotton. The Basket Sneakers are the most interesting item in the collection, with uppers made from a blend of organic cotton and linen, and the soles made from a newly introduced biodegradable plastic called APINATbio. The material is made out of thermoplastic compounds, and is easily shredded into small components and composted or recycled into new items.

The recyclable INCycle products are not as innovative as the Basket Sneaker, but have been launched in conjunction with PUMA’s Bring Me Back program that allows customers to return recyclable items to the manufacturer. Made out of fully recyclable PET plastic, the Track Jacket, Track Pants, Backpack and Sports Bag are designed to be entirely recyclable, with everything down to the zippers made of materials that can be re-used. All of these items can be broken down into polyester granulate for use as raw fiber for new products.

Check out the collection online or visit your closest PUMA store for a first-hand experience. PUMA’s Bring Me Back program has been launched in collaboration with global recycling company I:CO, which has been installing in-store composting and recycling bins to take back unwanted or used INCycle items. In fact, items from any of I:CO’s member companies can be placed in the bins, including the likes of Adidas, Carhartt, H&M, Esprit, Foot Locker and Volcom. As a perk for the recycler, every kilogram of apparel or every pair of shoes returned will earn you a voucher for 10 percent off your next purchase at any of the participating labels!

Images: PUMA

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Remember Tom, as in Tom’s Of Maine toothpaste? Well, Tom got tired of the same old, same old and decided to do something else.

He and his wife, Kate, bought a sheep farm, named it Rambler’s Way and while watching all the pretty sheep with their soft fur a grazin’, got inspired to create an eco-thermal-wear line. Once an entrepreneur, always an entrepreneur.

It actually took him some time between selling Tom’s of Maine to Colgate in 2006 to now, but he’s back and providing us with more products that have been created with a conscience. In fact, at the Rambler’s Way website we learn that:

• They use organic, no-till, and best management practices.
• They protect wildlife habitat and preserve critical ecosystems.
• They use gentle combs and humane handling systems when shearing and sorting.
• Their environmentally-sensitive enzyme wash is a chlorine-free and patented treatment.
• They use minimal packaging, made from reclaimed materials that are compostable and recyclable.
• They generate their own renewable solar and geothermal energy.
• They use bio-fuels in our trucks and tractors.

Okay, we get it! We’re sold, Tom.

Now comes our giveaway that includes one of these beautiful tops and one of these pairs of bottoms (you choose the pairing) made from Rambouillet wool from the sheep farm in Maine (or from one of the collaborative ranches in Colorado, Montana, Nevada, South Dakota, Texas or Utah). I just got a Rambler’s Way sample the other day to feel and the quality is wonderful.

For complete giveaway rules go here, and you’ll find FTC guidelines here. Good luck!

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“What size cup would you like? Small, Medium, Large, Super, Tall, Grande, Venti, Super-Venti, Hungover or perhaps Recession Special?”

“None of the above, please.”

It’s a dream I have. Follow me on a choose-your-own-post journey into the What If.

It’s the future, a greener, more enlightened time. You drop in on your local coffee vendor – let’s call it McStarMart – ready for a cup of exquisitely roasted bean-juice to kick start your day. You’re standing quietly in the queue, and – something odd is going on.

People are reaching into their pockets and bags and briefcases, and they’re pulling out mugs of all shapes and kinds. When they reach the counter, they pass them to the barista, who fills them up with their beverage of choice.

There are no disposable cups.

All the machines have counters on them, the numbers whirling when the taps are opened, and you realise that people are being charged for how much liquid goes into their own mugs.

When they’ve finished their drink, they bring the mug to the counter where the barista washes it for them and hands it back. Everyone’s cup is daubed in fun colors and has their name.

This was all sparked by reading Shawna Coronado’s Great Coffee Cup Challenge last week. Then I read the same thing at WiseBread and elsewhere. And it got me thinking.

Isn’t using recycled material for disposable cups still ducking the real issue – that we’re throwing things away? We all have our favorite mugs at work so why not take them out into the street? Take-outs are more fun, and drinking in-house becomes more homey.

How to start?

Coffeehouses should reward people who bring their own, such as knocking $0.50 off the price. They already sell mugs, for Peet’s sake.

In the meantime, I’m going to take a mug into ye olde Starbucks and ask them to fill it. I used to work there in my student days and they already know I’m eccentric, so I’m sure they’ll oblige my green bean yen.

Image: Sarah Jane

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