Air conditioners and central air systems are energy wasting mechanisms that come with a high price tag each month during the summer season. Thankfully, there is an interesting alternative to cool your house naturally: the Cold Pot, a low-tech device that takes the simple occurrence of evaporation and makes it that much more significant.

Clay, a natural substance so menial to most, probably never thought of much, actually has some cool tricks up its sleeve. It’s been around long before the dinosaurs were roaming freely about and embodies an abundance of common (and uncommon) uses. From beauty remedies and products to external and internal medicinal treatments down to pet litter, clay plays an exceptional and health conscious role. Now, in a most unusual portrayal, clay is actually wonderfully useful in altering the warm temps in your home.

How exactly can clay cool your house naturally you ask? French-born designer, Thibault Faverie, has given us the answer with his terracotta Cold Pot invention that utilizes the organic process of evaporation to our benefit. Clay is extremely absorbent so that was the obvious main component used in the design. Cold Pot resembles what most would compare to a flowerpot. It does indeed appear that way, very sleek, simple, and compact in size and shape. But inside is where the magic happens.

Behind the clay exterior lays aluminum cooling slices, connectors, an aluminum pipe, and a fan. The outer pot converts heat through a wide opening at the bottom of the pot while absorbing the water on the inside as the fan propels, releasing it up through the cooling slices and pipe to the outer surface. Once water and air meet, evaporation occurs and a cooler temperature is dispensed. The contraption is so low maintenance it only requires 2 liters of water!

It hasn’t yet been specified how large or small of a room it can cool off, but if the Cold Pot actually ever goes into production, it would make a great little investment. It’s incredibly energy efficient, so no refrigerating gas needed which means as friendly as it is to our environment it also keeps our wallets in mind.

There’s also a major health benefit to the Cold Pot! The air you’d be breathing in would be renewed air, not re-circulated! Re-circulated air is the culprit of many airborne illnesses and germs as well as the lack of moisture, resulting in dry air. Dry air equals possible nosebleeds and sore throats. Renewed air gives you fresh, moist air helping to eliminate the issues mentioned above. Who would’ve ever thought a simple terracotta pot and the age-old philosophy of evaporation could sequentially help cool your house naturally? That’s some pretty awesome, progressive stuff!

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Image by thibault-faverie.com

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Feel like you’re falling behind the curve when it comes to clean energy technologies? Not to worry, we’ve gathered up some of the web’s best infographics to get you up to speed.

Oil and coal have had a monopoly on energy production for centuries, but their glory days are just about over. The clean energy industry is growing by leaps and bounds, and quickly approaching grid parity (which means soon solar and wind power will be just as cheap as fossil fuels).

With all the political debate surrounding renewable energy technologies, it’s easy to lose sight of the really important news: that clean energy is creating safe jobs while helping people to reduce their carbon footprint and save money. All without giving up access to the electricity that powers all the gadgets we can’t live without.

To help cut through all the spin, we’ve rounded up nine of our favorite clean energy infographics. If you’re a visual learner (or just don’t have time to read a 10 page article on the growth of solar) they’ll help you digest the facts in record time. Click on the images to enlarge, or on the credit link to see the original.

1. How Do Solar Panels Work, Exactly?

Do you find yourself smiling and nodding when people mention photovoltaics or grid connectivity, but aren’t really sure how it all works? This infographic from Solar Energy Systems explains it all.

2. Top 10 Countries For Solar Power

The U.S. could be a global leader in solar energy, but thanks to political delays and misinformation about solar’s potential, other countries are out in front…for now. This infographic from 1 Block of the Grid shows the top 10 countries in terms of megawatt production.

3. Top 5 Solar Energy Myths

Wondering what kind of misinformation we’re talking about? Check out this infographic from Bright Energy. It shows a few of the myths that solar critics like to spread about this amazing energy source. How many did you believe?

4. Solar Jobs In America

Opponents of solar power often claim that weaning ourselves off coal and oil would be disastrous for our economy because it would eliminate jobs. What they fail to mention is how many jobs it could create! This infographic from 1 Block of the Grid proves that embracing clean energy could be the best thing that ever happened to the American workforce.

5. How Is Wind Power Harvested?

Not sure how a gust of wind is transformed into juice for your phone? No worries, this neat infographic from Daily Infographic explains how wind turbines turn sweet breezes into clean energy, as well as other fascinating facts about this quickly growing industry.

6. Top 10 Things You Didn’t Know About Wind Power

Did you know that a wind turbine has as many as 8,000 different components? Or that as much as 20 percent of our nation’s electricity could come from wind energy by 2030? These and more mind-blowing facts about wind can be found in this 6 part infographic from the Department of Energy.

7. How Loud Is A Wind Turbine?

Just like solar, wind energy comes with its own set of myths and misconceptions. Some people say they’re unsightly, dangerous for animals, and too loud to be set up near urban areas (where they’re needed the most). This interesting infographic from GE shows that you can’t believe everything you hear.

8. Harnessing The Power Of Geothermal Energy

Solar and wind might be the most popular forms of clean energy, but they’re not the only ones you should know about. Geothermal energy systems tap into the thermal energy generated and stored in the Earth for energy efficient heating and cooling. Never heard of it? Check out this infographic from Wellhome.

9. Energy: Our Past & Future

By now your head is probably swimming with facts and figures about all different types of clean energy. But what does it really mean? How long has it taken us to get this far, and how long will we continue to squeeze the last bits of fossil fuels from the ground? This award-winning inforgraphic from Linda Nakanishi puts it all in perspective.

Related On Ecosalon:

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Lead Image: Jurgen

The post 9 Clean Energy Infographics That Prove Solar & Wind Are The Future appeared first on EcoSalon.

A discussion on alternative energy can often lead to eye rolls from conservatives who seem to think that wind turbines and solar panels are powered by naked people eating granola. But regardless of whether or not you might think of alternative energy models as hippie-powered, new reports find there are now more solar jobs in the U.S. than those being provided by the nation’s coal miners. 

According to the Solar Foundation’s new interactive map, you can view state by state just exactly where the solar jobs are (more than 43,000 in California!). The map states that nearly 120,000 jobs can now be credited to solar energy—a growth of more than 13 percent last year. CNN reports “there are more solar energy workers in Texas than there are ranchers. In California, they outnumber actors, and nationwide, America has more solar workers than coal miners.”

Even less sunny states, including New Jersey and Michigan are now reporting an increase in the number of solar jobs. The Solar Foundation reports that even though the states may be lacking in the sunshine department on par with states like California and Arizona, the fact that they have favorable tax and regulatory policies make them appealing locations for solar developers.

Solar workers are being paid better than the average national wage, too, reports the Solar Foundation. A solar worker can earn nearly $38,000 a year, which is slightly more than what the Bureau of Labor Statistics reports as the national average wage of $34,750.

The benefits to solar power are numerous, most notably that the sun is a sustainable resource unlike our dependence on limited resources of fossil fuels. Solar creates less pollution (as does wind-power) than conventional energy procurement methods.

Another notable benefit to solar is that virtually any structure can be outfitted to generate its own solar power. This can help to take pressure off the nation’s power grids, decrease utility bills and provide clean energy at the same time.

Keep in touch with Jill on Twitter @jillettinger

Image: Wayne National Forest

The post Alternative Energy on the Rise: Solar Power Workers Now Outnumber Coal Miners appeared first on EcoSalon.

The global energy crisis for dummies.

It’s clear we have a global energy crisis on our hands, but few people know much beyond that. This series of infographics breaks it down, with important information about world energy supplies, global petroleum prices, and the cost savings of switching to alternative energy sources. Do your part and get informed.

Renewable Energy: A newbie’s guide filled with fun statistics.

An Illustrated History of Energy: How far we’ve come.

The Home That Makes You Money: See how switching to alternative energy can actually make you a profit.

The True Cost of Lighting: You’ll definitely switch to a more energy-efficient bulb after checking out this infographic.

World Energy Supply: A look at shifting energy supplies from 1971 to 2030.

Top Ten Cheapest World Petrol Prices: If this depresses you, just be thankful you’re not in Norway.

Renewable Energy Sources: Compare different renewable energy sources with this nifty interactive infographic from GOOD. [click for interaction]

9 Surprising Things About People Who Go Solar: Most are religious dudes who love cars and air conditioning.

Global Investment in Clean Energy: How the rest of the world is addressing this issue.

Energy Consumption Over a Lifetime: We generate about 215 elephants worth of carbon dioxide in our lifetime, and other fun facts.

ALSO CHECK OUT:

10 Earth Day Infographics

10 Food Infographics That Have Us Consciously Consuming

10 Travel Infographics To Spark Your Wanderlust

Check out more infographics here.

Image: Daniel X. O’Neil

The post 10 Infographics On Energy appeared first on EcoSalon.

What will the future hold? It’s hard to say, but here are ten entities, industries, or trends that will impact it in various ways. 

In the past several years, we have all felt out of control of our lives. We have been hit by economic hardship, rising cost of living, plummeting home values, stagnant salaries, and waves of layoffs. Even as things slowly rebound, there are still many factors that affect our lives that we might not be able to control, but we have found ways to communicate our opinions and, in some cases, make a change. Our society is tackling new and old problems, setting new trends and following a new path, and in many ways, this is a tipping point where the decisions we make now will have a ripple effect far into the future.

Who are the people making these major life decisions for us? You might be surprised.

1. Pharmaceutical Industry

Although prescription prices went up in 2011, Americans are veering away from both doctor visits and excessive prescription use. At the same time, new government healthcare regulations over prescriptions that some women do want to take stirred up debate and crossed boundaries into local government, religious and business realms.

2. Oil & Gas

After the BP spill and the continuing aftermath, no one could fail to see the impact the oil and gas industry has on our lives. Prices have continued to rise and all indications are that they will not go down again for any significant length of time. Car companies have even come to the realization that we need transportation improvements and new higher mileage, hybrid and electric vehicles are emerging onto the market. Unfortunately, they only account for a small percentage of the vehicles on the road but they are gaining in popularity. Alternative energy solutions have become the next big thing, but we are still teetering on the edge of a precipice where we are consuming more energy than these solutions can meet, so oil and gas are still necessary evils. For how long, no one knows. While they still dominate, consumers will not only bear the financial costs, but environmental, political, and health costs as well.

3. Banks

Even before our economy hit a wall in 2008, many mistrusted banks and lenders and feelings deteriorated even further as the situation worsened. The financial landscape is changing. People are becoming more aware of the benefits and pitfalls and are speaking up. When Bank of America saw fit to tack on an arbitrary fee, account holders noticed and protested. After a storm of bad press, Bank of America canceled that fee scheme, but now they are looking to impose more.

The recently passed JOBS Act will also affect small businesses financially in ways we can’t see yet. Now that the gates have opened for people to crowdfund small businesses, this could enable organizations who might not have been able to get traditional or angel funding. Small businesses currently account for 65 percent of new jobs. Perhaps it took a major fall in order to make a change.

4. Supreme Court

We don’t think of many Supreme Court decisions as affecting our day-to-day lives, but recently the Court has weighed in on some pertinent issues. The justices pushed back against physical GPS tracking of a suspect, but the argument exposed the bigger issue of individual privacy. Justice Sotomayor articulated the future concern of eroding personal privacy, pointing out that “physical intrusion is now unnecessary to many forms of surveillance,” which puts into question freedom of expression online, information sent in email and data stored in the cloud. The laws as written by our founding fathers cannot keep pace with the speed of our technological innovations and our society’s increasing dependence on virtual communication, so this issue is sure to come up again.

5. State Government

While the Supreme Court makes decisions felt across the nation, state governments have been flexing their power lately. States have passed a number of measures chipping away at Roe v. Wade and imposing limitations and requirements on abortion that vary state to state.

Arizona went further and crafted legislation that would allow employers to opt out of covering birth control as part of their benefits package. If women wanted reimbursement for prescription costs, it then proposed to compel them to justify to their employers that if they are using birth control, they were using it for reasons other than preventing pregnancy. Using birth control for its intended purpose could be grounds for dismissal.

The legislation (in that form) failed, but this trend of state interference in personal and medical privacy seems to be gaining momentum.

6. Work

The job landscape has been a tough one. The last few years have seen layoffs, stagnant salaries, and overworked employees who had to take on the tasks of vacated roles. New opportunities lean toward freelance or contract work and fewer permanent positions with benefits, while our nation is still known for its culture of overwork.

However, mobile tools are giving rise to more work-at-home arrangements to cut down on commuting, eliminate the need for expensive, wasteful office space, and encourage more work/life balance. Will work weeks get shorter? Will more people without location-based jobs (doctors, teachers, etc.) work remotely? The current tide is toward leaner work infrastructure and roles, so expect remote work arrangements to continue to be popular, but as for Americans working fewer hours? It’s a future hope, but not likely to become a reality soon.

7. Utilities

The utility bill is a growing part of monthly budgets, factoring in landlines, smart phones, tablets, cable, internet, as well as basic heating/cooling and water. We use more energy and spend more money, while the big utility fish are gobbling up the smaller ones, so we have fewer choices. If that wasn’t troubling enough, Verizon recently decided to follow in Bank of America’s footsteps and have added an additional fee onto their customers bills. And again, people noticed and protested. Will the future improve people’s abilities to read and comprehend their cell phone bills? Probably not, but hopefully conservation and alternative energy solutions will lessen our utilities’ control over our energy, and impact on our budgets and our planet.

8. Food

Hundreds of emerging books and blogs examine the content of food on the supermarket shelves and have found much of it full of unsavory ingredients. Despite the higher prices, organic food is gaining popularity and gardening has become cool again. Consumers are more food savvy than ever before and are scrutinizing their fare. The demand for healthier food is a positive trend, but it may come at a price, putting it out of reach for many that are still recovering economically or live in a food desert. How consumers shape this industry now will set the tone for the future.

9. Water

It’s easy to forget that water is precious. For most of us, it comes out of the tap when we need it and goes down the drain when we don’t, but water shortage is fast becoming one of the biggest issues of this century. Businesses are realizing how much water impacts their daily manufacturing processes and their profits. Lack of water can shut down a factory for days, while floods can impact crops and cause materials shortages and price hikes.

The price of water varies by region and abundance, but even here in the U.S., wars over water are becoming more intense. In the future we may see prices rise or simply see availability fall. CDP Water Disclosure Project’s Chris Hedemann believes that people will only start to care about conserving water when a water crisis hits.

10. Consumption

As our economy slowly recovers, many facets have changed. Consumer consumption and excessive waste have fallen out of favor, and frugality has spawned a new, sharing economy, also called the access economy. Companies like Zipcar and Airbnb promote swapping and lending, while anti-waste crusader Annie Leonard is seeing her dream of community and sharing start to come true. We’re replacing shopping bags with reusable cloth totes and borrowing from our neighbors rather than buying an item we may only use once or twice a year. Our economy has been hit before during the Great Depression, inspiring a generation of savers. Perhaps this economic disaster will inspire future generations of savers, lenders and borrowers.

Images: Bethan, Frederic Poirot, Julie Falk, Gisela Giardino, Garry Wilmore, Wally Gobetz, Blake Patterson, Chuck Schneider, Evan Leeson, Wester, aamy.

The post 10 Industries and Trends That Will Shape Our Future appeared first on EcoSalon.

ExclusiveLast month, we began a series of articles looking at progressive issues in the world of equity investment. Our first piece, VCs, Angels and Investing in Women: What Are They Not Thinking?, explored the female business community’s relationship with those groups that play such a major role in driving our economy and business values. What follows is the second article in the series. It focuses on entrepreneurial investment in clean tech and green business.

At the opening of what would become the legendarily (and to some, notoriously) “pro-business” 1980s, President Ronald Reagan took clear and immediate steps to show his commitment to supply-side capitalism. He weakened and busted unions, initiated an unprecedented deregulation movement, and changed tax law to favor corporate interests. He was the champion of “trickle down” economics and, depending whether one sees the man as heroic or demonic, his legacy casts a bright light or dark shadow on us to this day.

In the shadow department, Reagan took an extremely dim view of alternative energy and the budding green movement, in general. This was in part evidenced by his halving the Solar Institute’s budget from 1980 to 1982 and, in 1986, symbolically removing solar panels from the White House.

The panels were clearly a symbolic gesture in the first place. President Jimmy Carter had placed them on the Pennsylvania Avenue mansion in 1979 as a display of American ingenuity and to send a message to that we, as a nation, were committed to exploring environmentally friendly ways to wean ourselves off foreign oil (a national addiction that continues to grip us 30 years later and would, less than a year after the panels went up, play a key role in Carter losing the Presidency). At the installation ceremony, Carter said: “No one can ever embargo the sun or interrupt its delivery to us.”

What was Ronald Reagan saying to the entrepreneurial community when he ripped those solar panels from the roof of the White House – and, through his policies, the nascent alternative energy industry up by its delicate new roots? How did this figure into a free market proposition? Was it a really pro-business? Or simply pro-existing-business?

Better Late than Never

Thirteen years after Ronald Reagan took office, Nancy Floyd got into the green-energy investment business. It was 1993 and it was, as she puts it, “a lonely game.”

Floyd had the chops: In 1982, she founded NFC Energy Corporation, one of the country’s first wind development firms. There she put together more than $30 million in projects and three years later sold the company for a 25-fold return on the original investment. Then, in 1985, she helped found PacTel Spectrum Services which was sold to IBM in 1987.

Yet despite the financial gravitas of the messenger (and a few others like her), the question in the early 1990s remained: when it came to raising green funds, were investors ready to listen?

“At the time, the only market driver was the deregulation of utilities,” remembers Floyd. “There were really no other players or considerations. And though the political winds had changed [with the entrance of the Clinton Administration], our crisis memories are short. OPEC, gas lines, all of it had had been forgotten. Gas was cheap, consumers were apathetic, and the climate crisis was anything but mainstream. Right now, only 50 percent of people believe that [global warming] is real. You can imagine what it was like 20 years ago.”

But Floyd and her small community set out to educate investors as to the possibilities. It was a forward-thinking proposition, but some saw the opportunity (read: a looming crisis) and a discussion around clean tech and “doable” alternative energy began to take shape. This discussion was broad based, and included both environmentalist concerns as well as ROI to be realized by dealing with national and global energy challenges.

Slowly, things began to change, and as we entered the new millennium, says Floyd, forces subtle and less so had brought some hard realities to consumer (and thus investor) consciousness. From Al Gore to Osama bin Laden, climate and cultural realizations had exposed a powerful new marketplace. For investors, an opportunity for “doing well by doing good” had arrived.

“We were [by 2004] and continue to be at a true inflection point,” says Floyd. “Globally, the status quo is untenable. It’s not a spot crisis any more. Big issues have to be resolved and they represent [market] drivers that will play out over decades. It’s not a matter of politics or tree hugging. This is about national and consumer requirements, and business – not on an ideological level, but on a bottom line level.”

Indeed, green investing seems to have come of age. According to Cleantech Group, 13 percent of all venture capital dollars are now going green – making it the largest sector in VC. Comparing just the last quarter of 2010 to the first quarter of this year, investments in clean-tech deals were up 26 percent (54 percent over the same time period last year). Since January, green companies have raised $1.1 billion, and a accompanying surge in green technology jobs appears to be in the wings. Not bad for a down economy – if it wasn’t clear just a few years ago, it’s clear now: this once “progressive” investment arena has achieved lift-off.

For her part, Floyd is no longer a lone wolf. She is founder and Managing Director of Nth Power, a “nothing else but” green tech venture capital firm focused on “energy technology, materials and other related businesses.” The San Francisco-based group currently manages $420 million that’s invested in 58 companies, including “market leaders” in renewable energy (solar, wind, geothermal, etc.), energy efficiency, smart grid, clean transportation and green buildings.

And while her efforts clearly target the “doing good” part of the equation, “doing well” for her investors remains paramount. “Our investors are big pensions and corporations,” she points out. “’While we’re differentiated as clean tech, consciousness is a small issue. What they want from us is to look at teams, strategies and execution plans. What’s important is money. And it can be made in clean tech.”

The Game Board – Clean Tech and Double Bottom Line

To understand today’s robust, green equity-investment community, it helps to understand two primary investment angles – “clean tech” and “double bottom line.”

Floyd’s Nth Power is a VC firm dedicated to clean tech. “It” believes that “the way society values and uses energy is in the midst of a significant transformation will lead to the widespread adoption of energy technologies and the creation of new companies led by a new breed of energy entrepreneurs. With the growing consumer demand for reliable, digital quality power, questions regarding the viability (and price volatility) of coal, oil and other fossil fuels, and the growing threat of global climate change, the opportunity for technology innovation in the energy sector has never been greater.”

Quite a mission/vision/pitch. But the bottom line is that there are clean tech markets to be tapped and mastered. Aside from those market leaders mentioned earlier, these also include biofuel, conservation, recycling and waste reduction, sustainable agriculture and manufacturing, and much more.

The other camp, or investment approach, is the much-discussed double bottom line (or triple or quadruple or whatever the case may be). This view says that one should measure the pay off of investments in more than one way: hence the – at least – “double.” Cash return on equity remains the driver, of course. But another measurement might be, say, job creation, or literacy or poverty alleviation – or an environmentally positive impact. (We’ll further explore the broader benefits of double bottom line investing in an upcoming article in this series.)

A perfect example of such a VC firm is DBL Investors, which was created from the spin-off of the Bay Area Equity Fund I from JPMorgan in January 2008. The group’s double bottom line strategy is “to invest in companies with the potential do deliver top-tier venture capital returns while working with [its] companies to enable social, environmental and economic improvement in the regions in which they operate.”

One of the firm’s two Managing Partners is Nancy Pfund. Formerly a Managing Director at JP Morgan, her financial background and focus on wealth creation is matched by her commitment to outcomes such as eliminating poverty. She explains her firm’s relationship with green investing: “Our second bottom line is having a positive impact on the communities where our companies end up doing business. That can be a positive environmental impact, and that can be by creating jobs though clean tech. Many of our companies do many positive things, not just one.”

Her partner, Cynthia Ringo, is formerly a Managing Director of VantagePoint Venture Partners. “We play in the venture capital space, which is of course driven by innovation,” she says. “Any venture capitalist is looking for disruptive companies that will displace incumbents and generate wealth. We also happen to be looking at poverty alleviation – sort of giving a lifeline to people. Clean tech is fantastic at that.”

As it was for Floyd, 2004 was an important transition time for Pfund and Ringo’s double bottom line approach. “Our target was $75 million,” says Pfund. “It took us a few years to do it but we did close in 2004. We had lots and lots of investors, including banks, pension funds, foundations, etc. At that time, clean tech was not what it is today, so we didn’t focus our marketing on that, per se, but we did focus on a broader double bottom line. In the end, though, 60 percent of the fund went toward clean tech.”

Says Ringo: “Clean tech is perhaps the most obvious way to accomplish our mission, because we will not take a reduction in a financial return in order to accomplish a social goal, and this concept is well understood in this sector. The business factors related to clean tech are very strong.”

Raising their second fund in 2008 was even tougher, given the economic environment. “But we just had our final close,” says Pfund. “It was for about $140 million, so we almost doubled the size from the first time around. Part of that is because our focus is now on the Western United States and not just Northern California and the other part is out strong track record. But, still, 50 percent of this fund will be green focused.”

The reasons for success in clean tech investment are increasingly consumer driven, and they’re not just about climate change. “Where’s that consumer pull coming from?” asks Ringo. “Maybe it’s because people want to reduce the amount of money that they’re spending on their utilities or on transportation. Maybe they are concerned about the health impact of certain types of products. Looking back [prior to the changes of the early ‘00s], there was not a lot of consumer pull and those that were making demands were called tree-huggers and other derogatory names like that. It was a much smaller demographic than it is today. Now, if you speak to a panel of mothers who range in age from 25 to 45, how high do you think their concerns around issues of health for their family go? Very.”

Where Angels Come to Play

Whether the focus is in pure clean tech or double bottom line, angel investors are, of course, also in the green mix. By definition, however, these have traditionally been individual players in arena, gathering their own contacts and research to make smart decisions. But one group, Northwest Energy Angels, is taking a pooled intelligence approach to mining these rich opportunities.

The Seattle-based non-profit is a membership organization of private investors that only funds clean tech entrepreneurs. They believe that through such investment they can find “the intersection of our desire to make successful angel investments, our personal values and the world we want to leave our children.” The group is comprised of “seasoned angel investors and venture capitalists, as well as new angels learning by participating in a cooperative and supportive environment” that place “a high value on sustainability, the ecosystems that support life on earth and social responsibility.”

Kiki Tidwell is a leading clean tech angel investor who sits on the Northwest Energy Angels board of directors. Last July, she was admitted to the Kauffman Fellows Program, “a highly sought-after two-year program dedicated exclusively to the world of venture capital and the cultivation of new high-technology, high-growth, high-impact companies.”

Her background leaves little question as to why she’s sought out that clean tech sweet spot where making a profit meets making a difference.

“I was in computers back in 1982, teaching people how to use the first mini-computers,” she recalls. “I was right there during the start up of that industry and to me clean tech has the same vibe. We don’t know what will be the next Microsoft but there will be huge winners. On the philanthropy side, I’ve seen how renewable energy and our tremendous natural resources can have a major impact, especially in rural economic development. (Tidwell has lived in Idaho since 1981 and is the president of the Tidwell Idaho Foundation, as well as Idaho Land & Pine, Inc.)

“When I was serving on the board of the Idaho Community Foundation – the Governor’s Council on Families and Children – I saw these tiny farm communities struggling to meet their social service needs and keep their farms going year round, even when the cost of irrigation pumping runs into the millions. Approaches using geothermal, solar, wind and biomass resources are going to be critical to these farm communities.”

Tidwell says angels face a different investment proposition than VC investors. “I think one of the main differences is that because it’s our own money we [angels] are investing, we have the luxury as to invest in the one out of a hundred opportunities that looks good to us. And we don’t have to deploy capital in a ten-year timeframe. That said, the venture capitalist has resources devoted to understanding some of the issues, as well as more time to devote to helping companies post-investment.”

The point of her group, then, is to deal with some of these issues by promoting clean tech and educating angels around some of the science and business issues that are in play.

“By banding together, we can share a lot of information,” she says. “We have speakers who come in to address specific technologies. We have discussion groups between investors about issues in our portfolio companies. We have presenting companies giving us pitches once a month.”

A Leg Up

Whether it’s clean tech or double bottom line investing, VC or angel money, what was once a cutting edge approach to equity investment is now not only big business – it’s big politics and policy, too.

“It’s a very complex sector,” says Floyd. “There are so many considerations given the policy and regulatory overlay. Federally and globally there are a multitude of regulations to be aware of and, of course, there’s a whole world of incentives out there.”

Mastering these polices, regulations and incentives thus becomes a major value-add for groups like Nth Power and DBL. For green investors, working with the likes of Floyd, Pfund and Ringo is like having the combination of a good agent who knows the people you should know, and a good financial specialist who knows how to work every regulation and incentive detail to your monetary advantage.

DBL realized this early on during their first play. “It started with the first fund and actually morphed into a big idea,” says DBL’s Pfund. “We had to think of what’s in it for a company to site in a low-income neighborhood. And so we thought, well, when you go into these targeted economic zones like Richmond or parts of Oakland [California] you can get benefits in terms of tax treatment or low interest loans or even grants at times. We saw that worked very well, so we kind of layered on other ways to navigate that public/private sector interface to the benefit of both parties.”

This approach is particularly important in the green sector. “You are being watched by everyone from the local chapter of the Sierra Club to the mayor to the governor, and they can either help or hurt your business,” explains Pfund. “Reaching out and embracing that is part of what we advocate; we have been able to show how that’s beneficial and companies end up doing it themselves once they get off the ground.”

Shifting Winds

It’s no secret that this thriving arena has been the beneficiary of a type of affirmative action in recent years, with government playing a helpful role and, in some ways, simply getting out of the way. As the nation has warmed to the notion that Washington and State Capital USA do have roles to play in encouraging clean tech and environmental protection, the flames of this investment community are stoked.

Conversely, as seen during the ’80s, a lack of attention and accompanying incentives can allow those flames to all but die out. And it’s also no secret that there’s clearly a different political climate now than there was just two years ago when Barack Obama took office – and, incidentally, replaced the solar panels on the White House.

Yes, enter the Tea Party and science-deniers and the success of campaigns well-financed by a Supreme Court-loosed, corporate political-giving system that’s hostile to those potentially “disruptive” entrepreneurs that DBL’s Ringo speaks about. Add to that a growing public intolerance for government subsidies – at least for those that are on the agenda of media savvy interests – and, well, what’s a well-meaning, robust-but-still-requiring-incentives investment community to do?

“The pitch of the entire discussion [around green tech and the development of green-friendly business] has to change,” says Pfund. “We have to ask, what’s the subject matter that we’re speaking and thinking about when it comes to green investing? Certainly it’s very political and we get huge questions about the role of the Tea Party or the Republican Congress on a lot of the programs that are subsidizing clean tech. And those are good questions that are not easy to answer, so you have to develop a plan B. Clean tech is cleaner and getting cheaper, but it’s not as cheap as coal and natural gas. We just aren’t there yet, so that’s not the story.

“It gets back to this notion of connectedness,” she says. “I made a speech at Stanford [University] recently on large-scale solar in the deserts and [Secretary of State under Ronald Reagan] George Schultz was in the audience. He more or less said ‘I agree with you but you should ditch the environmental argument and just focus on energy security and our over-dependence on foreign oil.’ He’s not alone in saying that.

“Some Republicans, and some Democrats for that matter, hate the clean tech argument. They like the energy security argument, so he is saying face facts. The Republicans are a potent political force, so we need to speak their language. You do whatever you can to get it sold. And you don’t want to be pigeonholed into saying that this makes sense only from a global warming point of view and have people not want to talk to you. You don’t want to sabotage your argument by making it unnecessarily narrow.”

All told, it’s like any effective marketing strategy. You size up your audience and figure out what will be most appealing message. Says Tidwell, who is particularly interested in smart grid technology, about positioning: “This is not about tree hugging. This is about financial gain for investors, consumer benefit and energy security.”

The Color of Money

In the end, it might be counterintuitive to think mindsets that have been saddled with identifiers ranging from “progressive” (the most diplomatic) to “environmentalist wacko” (dismissive) could not only point to money-making propositions, but to the money making propositions that have the power to drive our economy and national security for decades to come.

Looking back, Ronald Reagan’s (and other “pro-business” leaders like him) commitment to existing enterprise at the expense of entrepreneurial activity was shortsighted on its surface. Forward-thinking government support, if not outright incentive is the cornerstone of what it means to be pro-business. 

For now, the Floyds, Pfunds, Ringos and Tidwells of the world go to sleep dreaming about two kinds of green.

“What I wake up thinking about is what any entrepreneur thinks about,” says Floyd. “The challenges faced by individual young companies.”

Image: quinn.anya

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“I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait till oil and coal run out before we tackle that.” – Thomas Edison

Image: jurvetson

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The White House is going solar (again). Two weeks ago, Nancy Sutley, chair of the Council on Environmental Quality, and Energy Secretary Steven Chu announced at a “GreenGov” symposium plans to install solar panels and a solar hot water heater on the roof of the executive residence next spring. This, they say, is “a project that demonstrates American solar technologies are available, reliable, and ready for installation in homes throughout the country.” Nice. But while the Obama administration’s promotion and support of alternative energy is encouraging, if not exactly aggressive, I’m reading these greening of the White House stories and am not sure whether to be encouraged or depressed. To be sure, this solar panel installation is a good thing. Likewise, it was a good thing four presidencies and three decades ago – when we did it the first time.

Maybe it’s because we’re staring down the barrel, so to speak, of a 1994 redo; a tragic, almost identical backslide to the one that took place on the Hill in the midterms of 15-plus years ago. With this history repeating itself right now, the idea of traction on issues like solar power seems so fleeting. To wit, I bring you Jimmy Carter, who installed similar panels on the mansion to much fanfare in 1979.

It was a move supporting his energy policy, which he discussed in a famous televised speech a few years prior: “Because we are now running out of gas and oil, we must prepare quickly for a third change, to strict conservation and to the use of coal and permanent renewable energy sources, like solar power.” he told us. “It is a problem we will not solve in the next few years, and it is likely to get progressively worse through the rest of this century.”

Ronald Reagan’s ascendancy put an end to that nonsense – immediately and completely. “The budget for the [Solar Energy Research] Institute – which President Jimmy Carter had created to spearhead solar innovation – was slashed [under Reagan] from $124 million in 1980 to $59 million in 1982. Scientists who had left tenured university jobs to work [on the project] were given two weeks’ notice and no severance pay,” Arthur Allen wrote in Mother Jones back in 2000, just months before another Big Oil president would take office. “By the end of 1985, when Congress and the administration allowed tax credits for solar homes to lapse, the dream of a solar era had faded”¦ Solar water heating went from a billion-dollar industry to peanuts overnight; thousands of sun-minded businesses went bankrupt.”

In 1986, when work was done to fix a leaky roof, President Reagan took down the panels. “By ripping the solar thermal (aka solar hot water) panels off the White House roof in the mid 80s to make a “˜statement’ against alternative energy – and for oil – Reagan was instrumental in killing the U.S. solar thermal industry,” says Lisa Margonelli, Director of the Energy Productivity Initiative at the New America Foundation. Sadly, she also informs us that the Virginia company that made the White House panels was out of business by 1991.

So here we are again, more than a quarter of century later, and Obama’s repeat of Carter’s gesture leaves us to wonder where we would be today “if only.” Think about 30 years of intensive, subsidized investment in solar power – or wind, for that matter. How different would our world be today? I’m not just talking about global warming and environmental issues here. I’m talking about jobs. I’m talking about geopolitics. I’m talking about war and peace.

Ironically, as recent as last month, in an effort to avoid comparison to the ill-fated, one-term Carter administration, the Obama White House looked like it was about to balk at installing the panels. So the turnaround (albeit symbolic) this close to election time does indeed show some alternative energy chops.

I hope they’ll still be there in 2015.

Image: Beverly & Pack

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If you thought “Titantic” was a compelling disaster film, try wrapping your brain around the submersion of an entire nation – one of the most breathtaking and remote places on earth. This is the story currently being shot by award-winning documentary filmmaker Jon Shenk. He is trailing President Mohamed Nasheed to deliver this essential an message about how climate change can literally engulf us.

“If we get inundated with water from the effects of too much carbon in the atmosphere, then this planet is going to be a very unpleasant place to be,” says Shenk, who adds that the Maldives struggle packs a human message. “Hundreds of millions of refugees, famine – the U.S. and Europe will not be immune from this. Much of Florida will be underwater. So, I hope this film ends up being a story about people who are doing what they can to help the world.”

Shenk’s company, ActualFilms, has spent the past year interviewing the president who has been shopping for a new country to house the current inhabitants of nearly 1,200 islands and atolls in the Indian Ocean. Global warming causes the polar ice caps to melt and sea levels to rise, and the Maldives is only eight feet above sea level at its highest point. Nasheed isn’t waiting around to sink or swim, and his plight promises to be a fascinating one to observe on the screen.

“I’m not interested in scaring people or overwhelming viewers with science and other information, but I hope people watch the film and see a group of people who are frightened about their future and who are using whatever tools they have at their disposal to prepare themselves,” says Shenk. “Nasheed and Maldivians are an example of people whose nation, way of life, and identity will very likely be erased by climate change.”

Slated for release in May 2010, Dirty Business uncovers the true social and environmental costs of coal power, following visionaries leading the path to an alternative energy future. The series of stories are shot in China, Saskatchewan, Kansas, West Virgina, Nevada and New York, with Rolling Stone reporter Jeff Goodell examining the pitfalls of a continued dependency on 19th century technology linked as the largest single source of greenhouse gases. Along with the families battling the devastation on the front lines, the documentary features industry reps, political leaders, civil servants and environmental experts – all trying to piece the conflict together.

Split Estate warns, “What you don’t know CAN hurt you” and maps a tragedy in the making as citizens in the path of a new drilling boom in the Rocky Mountain West, deal with their rural homes being threatened by polluted waters left unprotected by the oil and gas industry. The citizens frustrated by the erosion of their civil liberties, communities and health, share their struggle of clashing with interest of an industry that assures residents it is a “good neighbor.” In additional to meeting victims like Laura Amos (the proverbial canary in the coalmine) the documentary features civil servants, industry reps, political leaders and environmental activists, all trying to piece together the difficult conflict of energy versus humanity.

Garbage Dreams, which first aired the end of April, is a coming of age tale of three teenage boys in the world’s largest garbage village of Mokkatam on the outskirts of Cairo – home to 60,000 Zaballeen (Arabic for garbage people). They survive by recycling 80 percent of their trash, and when faced with the threat of the globalization of their trade by disposal companies, the villagers must make hard choices about how to sustain their community. The trailer shows the enormous burden the teenagers “endure” while combing for waste amid crowded rooftops where as geese, chickens and goats grazed on remnants of waste.

As Dreams director Mai Iskander so eloquently describes the children at work: “I filmed them day after day, scavenging for tiny bits of cardboard and plastic, the hard, dangerous and dreary work of carrying and sorting garbage with their bare hands, breathing in the dust of the plastic granulators and fabric grinders, making a tiny living from tiny bits of trash.” Iskander says he hopes the world will realize that it is these dreamers who will become world leaders as they save the Earth while lifting themselves out of poverty. The film has scored 21 awards including Al Gore Reel Current and Humanitas winner of the IDA (International Documentary Association).

“Why didn’t we save ourselves when we had the chance?” Is the haunting question aptly posed in the film, The Age of Stupid, which started out as a documentary but was morphed into a futuristic drama following seven characters and narrated by  Pete Postlethwaite. The award-winning actor plays a shell-shocked lone survivor in the devastated future world of 2055 – reflecting on footage from 2008 and questioning why we sat back instead of moving on climate change.

A co-production between Franny Armstrong, first-time producer Lizzie Gillett and John Battsek’s company, Passion Pictures, was first released in 2009 to rave reviews. The New York Times wrote: “The film is a scorching appeal for humans to avoid knowingly up-ending the earth’s climate, delivered form the vantage point of 2055, when the giant London Eye Ferris wheel looks more like a waterwheel,with its bottom immersed in the Thames, along with much of central London.”

Unlike other green docs in recent years, Stupid uses dramatization to heighten emotions in prompting us to take action while we can. Filmmakers like Shenk believe that going this extra mile works better in getting people – especially Americans consumed with jobs and kids and busy lives – to care about the cause.

“I think if people saw this has a human problem they would be more likely to prioritize the issue,” Shenk finds. “I think much of the written material and documentaries about climate have focused on the facts – and the message communicated is not quite working. Movies can be great for moving hearts. Once you have the heart, the mind follows.”

To learn more about where to view these films and how to host community screenings and events, visit Working Films.

Images: Chi King, Mnn, Age of Stupid, Dirty Business, Split Estate, Haumaldives

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This week, developer Jim Gordon received the news he’s dreamed of hearing for nine long years – Cape Wind is a go. The U.S.’s first offshore coastal waters windfarm, comprising 24 square miles of turbines that promise to offset a hundred million gallons of oil every year, will be situated in Nantucket Sound off Cape Cod. Not everyone is delighted at the news (NIMBYs included), and local residents are set for more legal wranglings before building work commences. Nevertheless, the success of the Cape Wind proposal is a milestone in America’s clean energy industry and is sure to catalyze other offshore windfarm projects.

So what will our coastlines look like in a future dominated by coast-hugging wind power? We can catch a glimpse by looking at Denmark’s Horns Rev 2 (91 turbines) or the impressively expansive Robin Rigg windfarm in the Solway Firth off the Scottish coast.

How would you feel about such a view in your backyard?

Further reading:

Offshore wind energy: clean, but anything but cheap – National Geographic.

List of proposed offshore wind projects in North America – OffshoreWind.Net.

Researchers study feasibility of giant deep-ocean wind turbine platforms – Physorg.

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