With consumer demand for more conscious consumption, some newer green magazines are catering to the trend for more eco and ethical fashion options and natural and organic beauty. Here are top four eco chic titles.

1. Coco Eco

In keeping with the digital trend (and to save paper!) Coco Eco is an online magazine which supports eco-luxe fashion, beauty, celebrity and culture. Founded in 2008 by native Londoner and now LA-based Anna Griffin, the magazine vows never to sell out and support brands or companies whose ethics don’t align with their own. It attracts a mainly U.S.-based audience, but is gaining international momentum, being read in more than 14 other countries. Since its inception, it has built a reputation on partnering and featuring well known celebrities who support eco living. Some of the better known faces which have graced their pages include Alicia Silverstone, Sting and Josie Maran. It really does live by its slogan Good. Green. Glam.

2. ELuxe Magazine

Elegant, ethical and ecological. That’s how newcomer ELuxe magazine describes itself, having been founded only a handful of months ago. Based between London and Paris, the online publication is dedicated to showcasing brands that demonstrate a strong commitment to sustainability and environmental awareness. In fact, ELuxe openly advertises the sustainability criteria by which brands are judged. As well as the regular features you would expect from a fashion magazine, like beauty and accessories sections, it also boasts a comprehensive Eco Tech section, looking at issues of transport, gadgets and energy saving tips. It also keeps its finger on the digital (and international!) pulse by regularly profiling eco bloggers from around the world.

3. Organic Spa

More for the beauty and wellness buff than the fashionista, Organic Spa is now renowned as the leading national consumer eco lifestyle magazine in America. It describes itself as bridging spa wisdom, wellness, preventative health and modern green and organic living. It aims to provide readers with advice on how to lead a healthier, more sustainable and well balanced life. In addition to being a print magazine, there is also an app, a blog and website from which to soak up sustainable inspiration. Their website even boasts a digital meditation room, with images and music to settle the mind and soothe the soul.

4. Peppermint

Peppermint Magazine is a smaller, but no less eco friendly publication hailing from Australia’s sunny state of Queensland. It is the leading green fashion and lifestyle magazine down under, celebrating eco and ethical style with a sense of fun. Although it is heavily connected to the emerging Australian market, it also showcases some of the best handmade and eco friendly products from around the world. The magazine includes in-depth features, goes behind the scene of the fashion industry and big fashion events, while also shining a light on important social issues. It has won a number of awards at home, has an up-to-the-minute blog, and is a pioneer of the fashion magazine world in the Asia Pacific.

Images: Coco Eco, Organic Spa, Eluxe, Peppermint

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For so long you’ve had your favorite fashion magazines delivered to your mailbox.

Freshly sealed in their virgin plastic covering, the perfumed pages not yet opened to release their synthetic lotus blossom scent, when it occurs to you something’s wrong, and it’s not just that lotus blossoms totally don’t smell like alcohol.

And on this particular day you think to yourself that driving a hybrid, eating less red meat and drinking from your reusable bottle isn’t enough, that maybe getting a monthly subscription, though indulgent and fun, isn’t very, well – to overuse the term – eco.

You’re not alone, lady friend. And by the looks of magazine sales, you’re getting more options to turn to the computer and flip.

Anna Griffin founded high-brow eco-magazine Coco Eco in September 2008; the website says “this is the modern girl’s style guide on the road to being gorgeous, glamorous and green, and your new source of everything eco-chic, that’s good for our planet, and good for you too.”

I agree.

Though original in her initial approach, other publications like Lucky and Women’s Wear Daily have invaded the once tacky idea of making high fashion internet-friendly.

According to an article in Econsultancy, September 2007 had fashion behemoth Vogue at its height of ad pages. Weighing in at almost five pounds, the magazine had 840 pages. 727 of those were ads. But ad pages have been in decline ever since. This month, the magazine came in at 429 pages, with a 36% decline in ad revenue from last year.

No surprise to any of us that the magazines are failing for lack of advertising and a paucity of creative innovation. Didn’t they see this coming?

Look for more publications from Conde and Hearst to jump on the bandwagon incorporating video and social media from fashion shows, design weeks and yes, I’m guessing advertisers.

Or just follow us – why would you want to follow anyone else?

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