All eyes are on Copenhagen this month as the drama events of the UN Climate Change Conference play out. But those eyes aren’t just the ones of climate change activists and greenies. Multinationals are just as involved – even global beverage giant, Coca Cola, is descending on the Danish capital.

Working with other media, marketing, tech and creative partners, including DuPont and Gap Inc., Coca Cola was instrumental in launching the Hopenhagen campaign. The result? An interactive online campaign as well as lots of exposure on the ground in Copenhagen. Known for its creative advertising and branding, Coca Cola released a special Hopenhagen set of posters, seen all over town for the duration of the conference.

On Coca Cola’s Hopenhagen website, the company encourages visitors to take action against climate change and learn more about recycling and water as well as Coca Cola’s plant bottle, a soda bottle made form 30% plant-based materials (that means it’s still 70% plastic!). But supporting a good cause shouldn’t come without questions.

Although the company now supports several sustainability initiatives, most notably a partnership with the WWF that promotes water conservation, Coca Cola certainly has its flaws.

Earlier this year, Coca Cola found itself on a list of companies with factories causing major water pollution in the Chinese capital of Beijing. This summer, the Environmental Working Group called upon Coca Cola to protect consumers from the hazards of BPA, after a Coca Cola representative joined a group of lobbyists in a meeting to talk about the “fear tactics” used in the market in regards to BPA. Some have questioned the company’s tactics in India, and then there are the alleged murders, kidnappings and torture at bottling plants in Colombia, for which The United Steelworkers of America and the International Labor Rights Fund have filed a lawsuit against Coca Cola.

Beyond environmental and humanitarian complaints, Coca Cola also uses high fructose corn syrup to sweeten its US beverages, another minus point on the sustainability list.

So what should we think about Coca Cola and Hopenhagen? Yes, the campaign is a conglomerate of big business, but in a world where business is often a driver of change, multinationals are needed to step up to the plate, and this is a good example. However, it’s equally important to ask whether the support companies are giving is genuine or simply an attempt at the kind of marketing that will benefit them (aka greenwash).

At the end of the day, Coca Cola is a business and businesses want to make money. But, if Coca Cola achieves its goals of doubling serving sales to 3 billion per day in 2020, how and where the beverage is produced, how much water it takes and what it’s bottled in will be even more crucial in terms of the company’s footprint, no matter how much positive marketing goes into making the company look green.

Image credits: Coca Cola

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The hard working contributors, columnists and editors at EcoSalon are earning their green stripes, blazing the trails and taking their proven commitment to sustainable living beyond the daily blog. Our strides are so darn exciting, we simply can’t keep them to ourselves.

Ready, set, kvel!

Fashion Editor Amy DuFault has stepped over to the other side, opening her own eco haunt, Shift Boutique. Sure to be the next Hyannis, Mass. hot spot, the store peddles sustainable products by Prairie Underground and Dahl, to name just a few emerging green lines. Amy also hosts events through her lifestyle consulting company, Greenover. If that didn’t keep her busy enough – she is signed up in January to teach eco fashion enrichment at her local middle school, helping 12-year-old girls create recycled fashion to showcase on a catwalk at a fashion show.

Contributor Susan Chaityn Lebovits is developing and implementing ways Boston University can reduce its environmental footprint. Susan is the Communications Specialist for Sustainability at the university, and is working to launch a new website in January that will house everything from research on renewable energy to classes that touch on sustainability and energy-saving building retrofits. The site will even help visitors locate bike racks and recycling stations. Meantime, Susan is producing a 15-stop Green Campus Tour Podcast, which covers locations such as the university’s geothermal building.

Anna Brones, our newest contributor, gets all of our votes as the people’s representative for the UN Climate Change Conference in Copenhagen. HuffPost in conjunction with Hopenhagen is sponsoring the competition and voting ends December 4th, so cast yours as well! If chosen, Anna would report back daily from the conference as a HuffPost citizen journalist. Anna is the co-founder of Under Solen Media, where she develops social media marketing strategies to positively align brands, causes and adventurers. She’s also been busy helping the Save Our Wild Salmon campaign in the ongoing litigation process to come up with a scientifically sound plan for restoring Columbia-Snake River salmon.

Senior Editor Luanne Bradley will soon appear with her husband, Edwin, in a San Francisco Chronicle article on eco power couples. The feature highlights their daily work for green change. Edwin is an environmentalist and lawyer and Luanne writes the column Life in the Green Lane, a humorous look the modern family going green in the city. Luanne continues her green design consulting, having completed a teacher’s lounge with healthy fibers and vintage Mid-Century furniture.

The Green Plate Columnist Vanessa Barrington is on a daily mission to make the small changes that add up, riding her bike everywhere she can, finding “the car is merely a taxi for the dog to go on walks.” She is limiting her meat and processed food consumption and still working to get one hold-out member of her family to see the joy of giving to charity instead of “stuff” for the holidays. Her garbage can is minuscule and she only fills it once a week! She uses bathwater to flush her toilet and when she is cold, she puts on a sweater instead of cranking up the heat. Of course, she can also make a steaming bowl of delicious soup from one of her dozens of dynamite recipes.

EcoMeme Columnist Lora Kolodny is in a holiday mood, trying to knit a gift-scarf out of bamboo yarn, and looking forward to the Green Drinks holiday party Dec. 8th in NYC. She recently convinced a Manhattan restaurant manager to stop serving coffee in disposable cups by default. Now only to-go patrons get the paper. When not writing for EcoSalon and her blog at the New York Times, she also volunteers for God’s Love We Deliver.

Publisher and EIC Sara Ost has been busy building the green community at EcoSalon through Trashless Tuesday on Twitter (a la Meatless Monday), drawing chuckles and questions cruising around the Bay Area in her Smartcar, hosting Treehugger’s Carnival of the Green recently, and turning up as one of Greenopia’s Green Women We Love. Next up is convincing the neighbors they really, really need the Omlet.

Check back soon for more updates on the green goings-on from all our contributors. And don’t forget to follow us on Twitter!

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