Because life is sexier when you’re not a gas guzzler.

1. You’re so stealthy in that Prius, I’ll show you how to make some noise.
2. I save so much energy with this car, I can put the leftover to good use.
3. Just because I don’t use crude oil doesn’t mean I don’t like things dirty.
4. This car is small, but we can make it work.
5. Do you like things battery operated?
6. Can I offer you a space to plugin and recharge?
7. I like things with more miles per gallon.
8. Don’t worry, my energy levels never get low.
9. Want to charge up with me?
10. You make me glow as bright as your dashboard.
11. Who needs oil when you’re naturally charged?
12. Want to drive for miles and stare at my dashboard?
13. Nothing is sexier than meeting CAFE standards.
14. You’re so energy efficient.
15. I’d love to use you as two types of fuel.
16. My batteries are designed for extended life.
17. How long is your lifecycle emission?
18. Would you like to buy me dinner with your tax credit?
19. That aerodynamic architecture sure makes you look good.
20. I can feel my energy security rising when I am with you.
21. I bet we could maximize on that kinetic energy.
22. I’ll make sure you idle less.
23. Is that an advanced piece of machinery or are you just happy to see me?
24. How many engines do you have under your hood?
25. If I were a hybrid car, I’d let you hand the control over to my electric engine.
26. I don’t need to keep my engine running when I am with you.
27. I bet your dual source of energy means you’re up for a good time.
28. Don’t let the compact size fool you.
29. Are you as efficient with your hands as you are with your energy?
30. Would you like to improve my fuel economy?
31. You should see MY Stop/Start capability.
32. Did you just say “propulsion power?”
33. What do you say we pull over and plug into the grid?
34. Hold on, let me put on my back up sensor before you say another word.
35. Convert this.
36. You make me want to become a cleaner-burning woman.
37. Did you get the chassis stiffener on your model?
38. What do you say we get some non-toxic cleaners and go wax your car?
39. I’d love to be your hydrogen fueling station.
40. With all the MPG you get, we can totally drive into the sunset like, twice.
41. With all these high gas prices, we should park somewhere and talk.
42. You have a hybrid? You’re so unconventional. I like that.
43. Oh, you have two motors? That’s hot.
44. Your car’s power and movement turns my wheels.
45. Petroleum is so 2000.
46. What’s your favorite cruising speed?
47. This car is roomier than I thought! Does that mean we can recline the seats?
48. Mmmmm… plug in sounds sexy.
49. You’re like your hybrid, so quiet but so powerful.
50. Let’s make sure your gasoline engine doesn’t engage.

ALSO CHECK OUT:

Pick Up Lines for Jetsetters

Pick Up Lines for the Backyard Homesteader

Pick Up Lines for Foodies

Image: DaveOnFlickr

The post Pick Up Lines for the Hybrid Lover appeared first on EcoSalon.

Ford and Ohio State are developing dandelion roots as a potential source of rubber.

Synthetic car plastics will eventually be blowing in the wind like those yellow heads of dandelions, the herbaceous perennial foliage that grows in lawns and alongside highways. Does thinking about it make you want to sneeze? Forget the pollen. Ford has been itching for a new kind of rubber for its cars, and dandelions could be the answer.

Ford’s engineers are teaming with Ohio State on developing the Russian dandelion (or TKS) as a natural rubber source for cup holders, floor mats and interior trim in its vehicles. So far, everything is coming up (cough) roses in this latest effort by the company to revamp its factory and fleet for a sustainable plug-in future.

By harvesting the weeds in neat rows in a greenhouse, researchers are able to learn how to manage the flowers and the sap that seeps from the roots, a potential source of rubber that could be even stronger than automotive plastics. The Southwestern U.S. shrub Guayule might also be used to replace the toxic alternative.

“What we are trying to do is to create sustainability of vehicles from inside and out by figuring out how we can make materials out of renewable recycled materials rather than depending on petroleum products,” says Ellen Lee, a chemical engineer and member of The Ford Research Biomaterials Group in Detroit.  “We are looking at how we can use things we grow to put into our cars.”

Things like soy, which Ford has led the way in tapping to produce polyurethane foam seat cushions, backs and headrests. The parts are now on more than 1.5 million Ford, Lincoln and Mercury vehicles on the road, a reduction in petroleum oil usage of some four million pounds each year. Ford also broke ground with the industry’s first use of a soy-foam headliner on the 2010 Escape and Mercury Mariner for a 25 percent weight savings versus a traditional glass-mat headliner.

“We are committed to using local resources and raw materials that come from the U.S. and Canada,” says Angela Harris, another Ford researcher. “We are in the labs day to day working on products and vising schools, local news stations, public radio stations and start up technology companies to share our mission and the fact the U.S. and Ford are leading the way.”

Along the way, their campaign also reaches out to young women who are a minority in the automotive and engineering fields. The team hopes to set an example of what female scientists can do to expedite the development of responsible parts for vehicles.

“Five of us are moms and are working on biotechnology with Ford,” says Lee. “We are getting out there to say women should pursue careers in engineering since biotechnology is fast becoming a number-one field. ”

In the meantime, they hope to get all of us thinking about how to incorporate available plants as possible materials in our every day lives. It all makes sense when you consider dandelion root is used medicinally to ease everything from a loss of appetite to insufferable intestinal gas, excruciating gallstones, nagging joint pain, muscle aches, eczema and bruises. It helps increase urine production, prompt bowel movements and is a stimulating skin toner, blood and digestive tonic. Some use it to treat infections or to spice up salad greens, soups, wine and teas.

Now that’s some killer weed.

Images: joka2000, Ford, American Recycler

The post America’s Favorite Weed Hits the Road appeared first on EcoSalon.

When I was in elementary school I gave zero thought to what auto emissions were doing to the environment. Not once did I look up at the black spew happily chortling up from my school bus and wonder where it went and what it meant. Maybe it was because I grew up in Detroit where such thoughts fell somewhere between anathema and simply way off radar. Today, of course, kids are different. (Well, some kids.) It’s second nature for them to wonder about such things. And it should be second nature to us to send them the right messages.

So, what about those school buses?

Some good news on this front comes in the form of the Environmental Protection Agency’s Clean School Bus USA program, which is designed to “reduce children’s exposure to diesel exhaust and the amount of air pollution created by diesel school buses.” Clean School Bus USA is one of a number of federal and state programs that are providing grants for school-bus retrofitting and replacement to offer the approximately 24-million American children who take school buses daily a better ride. (That’s a lot of kids breathing in bus stuff for an average hour and half every day.)

The effort is beginning to pay off, most recently in Wisconsin and Ohio where a large Illinois-based school bus manufacturer has been commissioned to build 16 hybrid gasoline-electric buses for use in local school systems. The company, IC Bus, is a subsidiary of Navistar, which makes more than 60 percent of North America’s school buses and is also the recipient of recent $39 million dollar federal grant to manufacture all-electric vehicles. IC Bus is working with Enova (electric drive train) and Valance (electric propulsion) technology to deliver its CE Series hybrid bus, which is offered as a plug-in or a gas-electric without the plug-in option.

IC Bus says the series boasts 65 percent better fuel economy and a reduction of 39 percent emissions compared to the average diesel school bus. This is a big deal, kids. Those school buses cover a lot of ground. Can you say more than four billion miles a year?

Image: Andrei!

The post Busing 2010: School of Hybrid appeared first on EcoSalon.

The idea of a green bicycle seems redundant, but engineers at Lexus have recently fixed their hybrid-tech eyes on two wheels instead of their usual four. The result is the prototype Lexus Hybrid Bicycle that boosts a rider’s manual power with a 240-watt electric motor powered by a 25.9-volt Lithium-ion battery. It even offers a choice of “Eco” or “Power” modes. Consider that for a moment: riding your bicycle on eco mode.

So picture yourself in, um, on a Lexus. This model offers an “energy regeneration” function that recharges its battery by capturing the kinetic energy generated by braking. In essence, stop means go. And get this: it’s an all-wheel drive (whatever that can mean on a bicycle).

Here’s the drill for you spec-heads: the bike is equipped with an “electric eight-speed Shimano internal gear system, which references the sophisticated eight-speed shift-by-wire automatic transmission of Lexus’s LS 600h limousine. The carbon fibre construction shares the same light-but-strong composite materials technology that was used on Valentino Rossi’s MotoGP-winning motorcycle.” So there.

For those of you more concerned with what’s not under the hood, the lines of the Hybrid Bicycle are all Lexus; with its softened angles and elegant sweeps of metal, you’re gonna wanna pet this baby as much as ride it. Oh, did I say “you?” Sorry, right now there are only two of these in existence, one of which debuted at the 2009 Tokyo motor show.

The post Bicycles. Can They Get Any Greener? Yep appeared first on EcoSalon.

Marketing 101: When it comes to auto racing, telling jokes, and launching a new product, there is one truism: Timing is everything.

Ladies and gentlemen, Lexus presents the HS250h.

The HS250h rolled into showrooms in fall 2009 and car buyers who love the Earth and luxury accoutrements like heated/cooled seats in equal measure, finally had a dedicated hybrid to call their very own.

Marketing 102: If an auto company becomes a national punchline because its cars won’t slow DOOOOWWWWNNNN, then it’s probably not the right time for delivering a new vehicle aimed at the same drivers currently stuck in recall hell at their local Toyota dealership.

The last five months were a glorious time to be luxuriously green, but all good things must come to an end. (For example, a sedan with sketchy brakes headed toward a brick wall.) Yes, sales of the HS250h are on hold until the kinks can be worked out, but it’s no biggie. There’s nothing to see here, keep moving. As Toyota president Aiko Toyoda said of the recall, “Quality is our lifeline for Toyota.”

Marketing 103: Never use the word lifeline when speaking of cars with the troubling habit of not reducing speed on Dead Man’s Curve.

I kid Toyota because they demand consumers make hard choices: “I’d rather not perish in a fiery crash, but I would save a ton on gas expenses while reducing our dependency on foreign oil”¦” But the truth is, I kind of liked the HS250h, and think it could play an important role in the yet-to-be-determined world of everyday hybrid driving.

As a part-time car reviewer, I’ve been behind the wheels of a number of hybrids and have generally felt better about the reasons to drive them than the actual driving experience itself.

Take the Prius, for example. Setting aside the holy-shit-this-hybrid-has-become-the-bus-in-Speed issue, it has bigger problems. They’re hideous. And in these here United States, they’re movement cars, huge in Santa Monica and Marin County and not so much everywhere else. Behavioral marketing expert Dr. Clotaire Rapaille goes so far as to say it’s sex that sells the Prius, not loyalty to Mother Earth. In a 2004 interview he told me,  “Right now the Prius will get you laid, just like when VW Beetles invaded college campuses in the ’60s.”

Only 1.6 million Priuses have been sold worldwide since 1997. (To put that in perspective, Ford sold 414,000 F-Series trucks in the recessionary year of 2009 alone.) It will always be a tiny fraction of car buyers who purchase what’s healthy over what tastes good, which is why the HS250h has a (rapidly diminishing) chance of making an explosion in the marketplace. Poor word choice, my bad.

The exterior of the HS250h isn’t dazzling – it’s more Camry than Lexus – but it’s no crime to be bland, at least not in comparison to the Prius’s metallic slug shell. At 24/35 mpg, the HS250h gas mileage is good for its class and the solid 4-cylinder 187hp engine has four drive-modes: Normal, Power, Eco and EV that helps increase efficiency and lower emissions. In five days of driving, the HS250h never had any of the hiccups or acceleration problems I’ve experienced in other hybrids like the Ford Escape. It has a kick to it and had no problem holding steady at 75 mph on the New Jersey Turnpike.

For the record, the brakes were a bit stiff, but not ineffective and I never noticed a sticky go-go pedal. Then again, I’m far from petite, so the G-forces of my driving boots may have overwhelmed the software issues.

Marketing 104: There’s no such thing as bad publicity…unless it includes the phrase “individual lawsuits claiming deaths or injuries caused by unwanted acceleration of vehicles.”

Where the HS250h shines is in all the creature comforts that could attract drivers who want to brag about going green over backyard Chardonnay without sacrificing a tool that lets drivers know of the location and length of upcoming traffic jams.

Starting at $34,000, the HS250h features the sex toy-sounding “Remote Touch,” which is basically a combo mouse/joystick that operates all the technology. It takes a minute to adjust to manipulating the cursor around the navigation screen, but it’s so intuitive to our techy lives that I quickly found it a vast improvement over the old button-centric dashboard. There are other fun design notes, like the gauge that keeps tabs on green driving, adjustable leather seats, key fob settings that automatically adjust to a driver’s preferred A/C setting, and an ability to upload GPS destinations from a home computer.

Personal maps, bioplastic material in the interior upholstery and satellite radio? It would be an honor to have the brakes go out. Besides, the HS250h has a collision system that automatically dials 911. It’s Mother Earth’s Indy car!

It’s hard to imagine that the HS250h will overcome this and be a player in the eco-conscious auto world, which is too bad because its luxury features could entice more mainstream suburban drivers and help get hybrids out of the “good-for-you” garage. It’s a fun ride and could have crashed the hybrid party. Whoops. Sorry.

Marketing 105: On second thought, timing isn’t everything. Braking is.

The post Marketing School and the Lexus HS250h Reviewed appeared first on EcoSalon.

In stark contrast with news of the devastating earthquake and loss of life in Haiti this week, greener vehicles, energy activism and conservation law enforcement gave the blogosphere reasons to hope (and post).

Hybrid, electric, and compact vehicles more fuel-efficient than what’s ever sold before – like the Cadillac XTS Platinum, the Ford Fusion Hybrid, the Nissan Leaf and the Toyota Scion iQ – won accolades at the 2010 North American International Auto Show in Detroit, Michigan, which began Monday Jan. 11th and will be open to the public Saturday, Jan. 16th through Sunday, January 24th.

Some auto brands predicted, like academic researchers before them, that fuel efficiency would “drive” car sales in 2010 and beyond.

Just in time to curry favor with the auto lobby that turns out for the Detroit Auto Show each year, the U.S. Department of Energy this week also announced awards of $187 million in funding, from the American Recovery and Reinvestment Act would go to American auto- and parts-makers to create not just jobs, but more efficient “super trucks” (military and commercial vehicles mostly) and passenger vehicles.

The D.O.E. also pledged – perhaps inspired by some of the greener efforts at the Consumer Electronics Show earlier this month – to enforce “minimum appliance conservation standards,” established in the Energy Policy Conservation Act of 1975. In other words, if you make electricity-sucking, carbon-emitting refrigerators, air conditioners or other appliances that don’t meet U.S. standards, and if you don’t report what your gadgets use with accuracy, the feds will fine you! This time they mean it. It’s for the earth. And the U.S. government purse.

Innovative new vehicles and appliances and environmental law enforcement, of course, are just one piece of the energy puzzle.

All of the green news this week from the D.O.E. wasn’t enough to cover the hypocrisy of the U.S. Environmental Protection Agency last week which allowed the U.S. Army Corps of Engineers to issue a permit to Patriot Coal to proceed with some habitat thrashing, mountaintop coal mining projects in West Virgina.

To solve problems like ruinous coal mining, burning and oil consumption, on Thursday, Jan. 14th the United Nations Foundation gathered investors and world financial leaders to discuss climate change and the role of energy in the global economy.

UNF philanthropist and founding member Ted Turner stated on CNBC’s Squawk Box the first day of the foundation’s meeting: “[In the U.S.] we’re still subsidizing the coal and oil industry in various ways and should stop doing that… [We should] make sure with fees or cap and trade that the true cost of pollution from burning coal and oil is covered by the users. Then solar and wind power can become very competitive. The oil problem – that’s $750 billion a year we’re transferring over to countries that are not exactly our friends.”

Soak up a balance of optimistic and skeptical news and opinions about green vehicles and appliances, and the U.S. government’s environmental initiatives as they relate to the global, energy economy below. Then go forth, share links and comment.

Basic Reading:

“Eco cars are dominating this year’s Detroit Auto Show with a number of new concept hybrids being launched by both large and small automakers. The Ford Fusion Hybrid won the 2010 North American Car of the Year…” – news via EnvironmentalLeader.com

A preview of green cars at the Detroit Auto Show 2010 by John Voelcker for GreenCarReports.com

“Coal releases more carbon dioxide emissions per unit of energy produced than any other fossil fuel, but it also provides more than half the United States’ electricity supply. Mountaintop mining, a practice that has grown throughout the past 30 years, now supplies about 10 percent of U.S. coal.The EPA has a long history with trying to come to terms with the impacts of that destructive practice.” – A featured post at SolveClimate.com

“D.O.E. [is making a broad] effort to increase enforcement efforts for both Energy Star and the federal appliance standard program, which sets mandatory energy efficiency and water use requirements for a number of products, from air conditioners to urinals.” – News via the New York Times Green Inc. blog

The official home page for the Investor Summit on Climate Risk hosted by the United Nations

“The agenda includes speakers such as U.N. Secretary-General Ban Ki-moon, Former Vice-President Al Gore, U.S. Climate Envoy Todd Stern and Media Executive/Philanthropist Ted Turner. The list of investors expected at the Summit underscores how climate change, an environmental issue, is increasingly gaining traction as a business issue.” – A news item on the Investor Summit on Climate Risk via EfficiencyLaw.com

Further Resources:

News of hybrids, compacts at Detroit Auto Show from Chosun Ilbo, a Korean news organization

A muscle car enthusiast and critic worries that too much “hybrid” could amount to not enough speed, via the Motortrend.com blog

Detroit Auto Show Round-Up: The Fully Monty, is a web page of short reviews and critiques of cars at the NAIAS 2010, from a decidedly not eco-centric source, Jalopnik

A DailyYonder.com blog post asking “How Do You Kill a Mountain?” and criticising coal mining practices approved by the EPA

“The U.S. Environmental Protection Agency announced Tuesday that it would sign off on a Clean Water Act permit for a mountaintop removal coal mine operated by Patriot Coal Corp., drawing the ire of a coalition of environmental and community advocacy groups that says the decision opens the door for further environmental destruction in Appalachia…”- A news feature via Law 360

This is the latest installment of EcoMeme, a column featuring eco news, tech and business highlights by Lora Kolodny.

Nissan image via

The post EcoMeme: Green Rides and Energy Rules appeared first on EcoSalon.

A for Apple, B is for Beluga, C is for Chullo. Pretty baby!

Parents on planet Hollywood and elsewhere are headed in that fruity, foamy and woolly direction in declaring devotion to Mama Earth via naming their young.

In the roaring Nineties, when real estate and dot comers were soaring, we saw a return to the Old Testament with the names  Sarah, Jacob, Rachel and Eli in vogue.

“Eve and Adam, please leave the great room until Mommy is finished closing her Genentech deal.”

Now that resources are scarcer than ever, green is the rule for everything cool. Nature-bound moms and dads can reference all good things from fiber foods and soothing teas to fair trade crafts and endangered species in getting that family branding just right.

Here is an A-to-Z reference guide on the eco-friendliest labels for your bouncing baby Gore:

Acai (boy) Agate (girl)

Boho (boy) Bark (girl)

Corky (boy) Coral (girl)

Deepak (boy) Dibbler (girl)

Energy (boy) Etsy (girl)

Free (boy) Flax (girl)

Gore (boy) Glacier (girl)

Hemp (boy) Henna (girl)

Indri (boy) Ivory (girl)

Jungle (boy) Jute (girl)

Kale (boy) Kharma (girl)

Leonardo (boy) Laurie David (girl)

Marsh (boy) Mauritius (girl)

Nash (boy) Nectar (girl)

Otter (boy) Oolong (girl)

Prius (boy) Polar (girl)

Quince (boy) Quantum (girl)

Rooibos (boy) Rummage (girl)

Stevia (boy) Sprig (girl)

Tiger (boy) Teak (girl)

Urban (boy) Urial (girl)

Vegan (boy)  VivaTerra (girl)

Wolf (boy) Watson (girl)

Xeri (boy, girl)

Yosemite (boy) Yurt (girl)

Zen (boy) Zona (girl)

*For catchy middle names with eco associations, we at EcoSalon suggest: Bradley, Sara, Amy, Tina, Irani, Vanessa, Barrington, Derby, Fitzsimmons, Chaityn or Lewis.

Share with us what you have namestormed!

Image: Will Foster

The post Name That Eco Baby! appeared first on EcoSalon.

This is the third in Luanne’s new lifestyle column, Life in the Green Lane. Read the inaugural column, “The Pros & Cons of Being Married to an Eco Man” and the follow-up, “Why Is it So Hard to Get My Mom to Go Green?”.

My dog has fleece. And that’s not all. There are dozens of reasons why this impossibly adorable pug is leaving behind a puny carbon paw print.

If you consider dogs part of the family then it’s important they’re pulling their weight in the eco department along with the rest of us.

My little Smokey may not be as earthy as those drooling, stick- fetching, shaggy water dogs you see at Ocean Beach. But he plunges into nature pretty darn well for a pampered, toy breed favored by Tibetan monks, Chinese emperors and 16th century European royalty.

Plus, he’s a champion chick  magnet. I can’t take him anywhere without hormonal, puppy-loving teenage girls gushing over what looks to them to be a huge stuffed pet. Their devoted boyfriends stand by while they give up some love to my guy. “Ohhh, is that your pug? Can I pet him? What’s his name? OMG, he’s sooooo cute!”

Okay, so being a magnet doesn’t earn you an LEED certification, but these other things count – things you won’t learn at obedience school.

Here’s why my dog is cuter..I mean greener…than lots of other dogs.

1. Carpools on Playdates

Smokey gets picked up for his group, The Littles, a couple of days a week, and this has helped him become the socialized, refined gentleman neighbors invite over for biscuits and tea. Also, his owner (me) is saving fuel by not driving him myself.

2. Named for the Bear

Every time we call out his name, “Smokey, stop eating those Bounce sheets,” people are reminded of that famous ranger bear Smokey who first appeared in 1952 to get clueless cigarette smokers and weekend campers on a campaign to prevent wildfires. My mother argues he should be named Oliver or Churchill or something that goes with brandy and a cigar. But Smokey was already named when our babysitter gave him to us ’cause she was moving and couldn’t keep him.

2. Reuses Everyday Household Objects

A savvy consumer not taken in by the notion that new is best, Smokey forgoes the fancy, synthetic dog bed for a cozy laundry bag or basket filled with warm sheets and socks. Good boy! That’s my good green dog! However, his favorite mount is our laps and that costs nothing at all and we like it because he is so lovable and sweet.

3.  Maintains a Strict  Organic Diet

We feed him Newman’s Own organic pet food, as well as organic kibble and free range chicken broth in a reusable stainless steel dog dish. Occasionally, we let him have a treat, such as organic string cheese, which was a great training aid for prompting him to sit, lie down and stop eating Bounce Free sheets.

4.  Walks the Walk

Smokey is an avid walker who adores cruising to a nearby playground or hiking at Fort Funston. Walking keeps him fit (pugs have a tendency to pack on the pounds) and also calms him down. Walking is great for me, too, and for pet owners like you! Besides, Smokey gets rather nervous riding in cars. He insists on having the windows rolled all the way down and whimpers uncontrollably until we arrive at our destination. My husband is the same way.

5.  Wears Made-in-the-USA

Whether starring in a 4th of July parade in Sonoma or escorting his sisters on Halloween, Smokey wears locally-made garb, from patriotic bandanas to harnesses and muscle shirts. He feels we import too many toxic toys and products from China, and although he springs from the Asian culture and resembles the Foo Dog in looks and stature, it all stops there.

6. Creates a Warm Fur-ness

If you can sleep through the intense snoring (being hit over the head with a large mallet can help) then you don’t need to turn up the heat on a cold night in San Francisco. When Smokey stomps on your ribs and flops down on you or near you, it’s like a natural furnace that keeps you toasty all night. Just ask old Audrey. She likes to hang with Mr. Smokes for sunny afternoon cat naps. Audrey showed him who is boss from the very start, but now she needs him. Oh, yes she does, girl.

8. Prefers Biodegradable Pooper Scooper Bags

He won’t tolerate any other sort of bag for scooping up his shit. Funny, that’s one of the reasons I love him so. I once tried to pick up a poop using a plastic grocery bag and boy did he yelp. He likes that Bio Bags are made with planet friendly corn that breaks down. We use bio bags for composting, too.

9. Is Never, Ever Wasteful

Kids might kvetch, “there’s nothing to eat,” but Smokey never takes that stance because he will eat just about anything that resembles food. While I’m preparing his meal, he cries and dances manically in a circle, a tribal dance reminiscent of Native American rituals praising the buffalo. If a scrap falls on the floor, he laps it up. If he feels the compost we set aside could be more useful as a snack, then he asserts himself like a good steward of the planet should. And if Audrey won’t finish her own breakfast, Smokey recycles that into his dessert.

10. Conserves Energy

Like the best hybrid, Smokey is efficient at conserving fuel. Here he is after completing a five mile course along the Great Highway bike path. He parked his tired pug ass on the sofa for a snooze before dinner.  After dinner, he usually rests until his late night walk with dad. Then he parks it until breakfast.

OMG! My pug is sooooo cute!

Images: Luanne Bradley

The post 10 Reasons Why the Planet Loves My Dog appeared first on EcoSalon.

Mother/Daughter founders Judy Pezdir and Jill Palermo of WE ADD UP

WE ADD UP is a progressive global campaign utilizing organic cotton t-shirts as a tool to count you in the fight against global warming.

Every shirt is printed by hand with a number representing your place in the sequential global count of all the people who are taking steps to help stop climate change. On the back of each shirt is a word or phrase that describes an action wearers promote to reduce their carbon footprint – Unplug, Lights Off, Carpool, Hybrid, Bike, Buy Local and 18 others.

Created by mother-daughter team Judy Pezdir and Jill Palermo, WE ADD UP’s goal is to get millions of people around the world counted in and committed to helping stop global warming.

I recently caught up with Jill Palermo.

We Add up started how?

My Mom and I were having dinner out at a restaurant. I was feeling kinda hopeless and overwhelmed about everything – and trying to hide my tears behind my wine glass. I felt very alone in this feeling and then had a burst of inspiration – I bet other people feel this way, too. Maybe alone our efforts don’t seem like much, but together we do add up.

Out of your 24 shirts the “Shower Together” t-shirt is most popular. Kitschy or do you think people really are?

Trust me, people really are. We do green events all around the country where I get to meet lots of folks and I know a little too much about a lot of people. “Shower Together” is a conversation-starter, perhaps more than any of the tees, and that’s the whole point of the project. So, we think it’s effective, if not over-sharing.

Do you think the success of the best-selling t-shirts is a predictor for green trends?

Absolutely. For example, we’ve been surprised how many people are composting, which is great.  People usually pick from our 29 actions the one they are most passionate about, so it does become a barometer of green trends. Our top-selling actions, besides Shower Together, are: Plant Trees, Recycle, Bike, Buy Local, Drink Tap, Compost, and Demand Change.

Tell me about some of the fundraising efforts We Add Up has been a part of.

First of all, we offer We Add Up as a fundraising program for schools and non-profits. So far, over 100 groups have participated in our online and offline fundraisers. Basically, a group signs up. It’s free to start and free to run. They sell the shirts to their community, inviting them to choose a green action to commit to. And, they receive 15% of the sale.

We have contests and cash prizes for top sellers, too. It’s a replacement fundraiser for candy and wrapping paper, giving environmental clubs in schools an opportunity to raise money while also raising awareness about the environment. Secondly, We Add Up partners with a different non-profit for each t-shirt. $1-3 is donated for each shirt sold to a group that is working on the solution the shirt promotes. Some of our current partners include Sustainable Harvest International, The Green Project in New Orleans, and Take Back the Tap.

What’s your first reaction to the question: “Are you a retailer, a champion for a cause or an entrepreneur?

Yes.

The post We Add Up appeared first on EcoSalon.