Cauliflower brings the flavor and bulk sans the guilt.

Vegetable casseroles are where it’s at. Because the dish is a casserole, you feel a bit indulgent, which takes care of all those cravings for comfort, while not sidetracking your healthy lifestyle. This recipe calls for cauliflower and red pepper, but I’ve used many different vegetables – mostly root vegetables – in their place, such as broccoli, shredded carrot, celery root, beets, Crimini mushrooms, Brussels sprouts, and artichokes. The only “heavy” ingredient is shredded cheese. Use any raw goat or sheep cheese you can find, and there is no worrying weather your body will be able to process it all.

But today, the focus is on cauliflower, which is an excellent source of vitamin C, vitamin K, manganese, omega-3 fatty acids, and minerals. It helps protect against free radical damage, reduces the risk of cardiovascular disease and cancer, and has anti-inflammatory properties. Cauliflower also boosts brain function and because of its fiber content, promotes digestive health.

Cauliflower Casserole

Serves 1-2

Ingredients:

• 1 cauliflower head
• 1 large red pepper
• 1 garlic clove
• Dash of salt and pepper
• 1 tablespoon olive oil
• 1/3 cup water
• 1/4 cup shredded raw goat or sheep cheese

Directions:

Remove the core and stems of the cauliflower so that only the florets and a bit of their stems remain. Remove the inside flesh and seeds from the red pepper, and then chop it finely. Dice the garlic.

In a pot over medium heat, warm the oil. Add the cauliflower, red pepper, garlic, salt and pepper. Stir for 1 minute and then add the water. Immediately close the pot with a lid and reduce the heat to medium-low. This allows the cauliflower to steam and soften. After 2 minutes, remove the lid, stir the vegetables, and then transfer them to a casserole dish.

Sprinkle with cheese and place in the oven to broil on high for 1-2 minutes, or until the cheese has melted.

To share or not to share? Either way, enjoy!

Aylin Erman currently resides in Istanbul and is creator of plant-based recipe website GlowKitchen.

The post Recipe: Cauliflower Casserole appeared first on EcoSalon.

Learn to make your body go more with the flow.

Nothing slows you down quite like poor blood circulation does. If you aren’t getting enough oxygen to your cells, in an effective and efficient way, then you’ll most likely feel sluggish, look worn and tired, and perhaps even be covering a more serious problem – one that could indicate cardiovascular disease. To boost your energy levels, tone your body, and feel a whole lot like a kid again, get your life force energy flow on with these 20 natural circulation-boosting tips.

Ingest Cayenne Pepper

Cayenne pepper contains the chemical compound capsaicin, which may help to reduce cholesterol and clear arteries and blood vessels. Dash the ground pepper over sautéed dishes as well as into teas, soups, and juices. To target a more specific area of the body where you experience poor circulation, mix ground cayenne pepper with enough water so that it forms a paste. Spread the paste thinly on a cheese cloth and wrap the cloth around the troubled area. In case of a burning sensation, add some olive oil to the paste to relieve the intensity.

Dry Brush Daily

Dry skin brushing invigorates the skin, increasing blood supply to the areas brushed and bringing them oxygen and increased circulation. This ritual also warms you up on a cold winter morning!

To dry brush most effectively, brush in upward, circular motions toward your heart. Move the brush in a clockwise manner and go over each area of skin twice. Focus on the neck, behind the knees, under the arms, and general groin area for greatest results.  Also focus on your lower butt and thighs to reduce cellulite.

Take Hot-Cold C0ntrast Showers

Contrast showers are showers that alternate between hot and cold water. When cold water is running, the lymph vessels contract, and when hot water is running, they dilate. This creates a pump effect that contributes to increased lymph drainage and blood flow in the veins.

Get Regular Massages

Massage therapy helps to release contracted muscles, which in turn pushes blood towards the heart and relieves strain. Schedule a regular massage, at least once a month, to enjoyably increase your blood circulation. What better excuse than for health reasons?

Eat Healthy

A healthy diet, one that includes high alkaline foods – plenty of fruits and vegetables – will increase oxygen supply to your blood and improve overall blood circulation. This almost goes without saying.

Go Ginkgo

Ginkgo Biloba is used in Germany to treat varicose veins and is widely known for its ability to improve memory by increasing blood flow to the brain. The herb strengthens blood vessels and is anti-inflammatory.

Practice Rebounding

Rebounding encourages collateral circulation, which is the formation of branch blood vessels that distribute blood to the heart. It does this by increasing the capillary count in the muscles and reducing the distance between capillaries and target cells. That’s something to jump for!

Drink Water

Stay hydrated and your blood will flow better. The levels of oxygen in the bloodstream are greater when the body is well hydrated.

Increase Dietary Fiber Intake

A high-fiber diet contributes to a healthy circulatory system. High-fiber foods promote the production of propionic acid in the intestines. This acid reduces bile in the intestines and stops cholesterol build-up. Lower cholesterol levels reduce plaque in the arteries and lead to better circulation.

Raise Your Intake of Garlic

Garlic is widely known to reduce cholesterol levels, cleanse the blood, tone the heart, improve the circulatory system, and prevent heart disease.

Use an Infrared Sauna

The infrared sauna is a powerful tool. Infrared rays penetrate the skin a few inches deep, heating the body from the inside out, while ambient temperature stays relatively cool. A sauna session dilates your arteries, gets your heart to beat faster, and burns calories.

Eat Foods With Vitamin C

Low levels of vitamin C are associated with the narrowing of the arteries supplying blood to the legs. Without an adequate supply of vitamin C, atherosclerosis can develop and plaque can accumulate in the blood. Vitamin C also helps to keep arteries flexible.

Add Lemon To Your Diet

Lemons contain citrate, which naturally improves circulation. Oranges and grapefruit also contain citrate and have the same effect. Upon waking, squeeze lemon juice into water or tea to reap the benefits first thing in the morning.

Use Heat Therapies

Heat treatments increase the flexibility of tissues, remove toxins from cells, and enhance blood flow. Hot packs, hot water bottles, and heating pads are popular and effective ways to treat an area of the body with poor circulation.

Relax

When the body and mind are relaxed, so are the capillaries and muscles. This allows for easier blood flow and overall proper circulation. Blood pressure also decreases. Practice yoga or take a moment everyday to do breathing practices, meditate, or to take a quiet walk.

Stretch Regularly

Stretching allows for more muscle blood flow, which can prevent from injury and keep your body flexible. Join a yoga class with a friend or spend a few minutes each morning stretching.

Eat Foods With Vitamin E

Vitamin E widens blood vessels to allow for the easy transit of blood through them. It prevents clotting and helps in the creation of red blood cells.

Take Omega-3s For Heart Health

Omega-3 fatty acids lower fibrin in the blood. Fibrin contributes to the formation of blood clots, and studies prove that omega-3 fatty acids can prevent this from happening.

Embrace Dark Chocolate

Chocolate contains antioxidants called flavonoids, which boost circulation. In a 2003 Harvard study featured in the Journey of Hypertension, there was significant vasodilation among adults after four days of consuming chocolate.

Get Shut Eye

This tip can’t be stressed enough – it’s panacea for just about every ailment! Adequate sleep reduces tension in the body, allows the muscles to relax, and promotes detoxification and lymph drainage. All of these lead to better circulation.

Images: My Dutch Fashion Style, Fo.ol, Thomas Wanhoff, Woodley Wonderworks, Carbon NYC, Charles Chan, Dollen, Ever Jean

The post 20 Ways to Boost Circulation appeared first on EcoSalon.

When thinking of a healthy french fry, think zucchini. When thinking of eating this at a McDonalds, wait for pigs to fly.

French fries seem easy enough – just a matter of potatoes and frying oil, right? Wrong. The kind of fast-food fries we’re used to aren’t as straightforward as they seem. McDonald’s French Fries contain the likes of natural beef flavor (wheat and milk derivatives), citric acid, dextrose, sodium acid pyrophosphate, hydrogenated oils, stabilizer tertiary butylhydroquinone, and anti-foaming agent dimethylopolysiloxane. Many of these artificial ingredients are dangerous in large quantities and overall toxic in your body.

One medium serving (117 grams) of McDonald’s French Fries packs 380 calories, 19 grams of fat, 270 milligrams of sodium, and 48 grams of carbohydrates. With one serving accounting for nearly 30 percent of your daily value of fat, the 5 grams of dietary fiber and vitamin C calcium, and iron quantities, albeit scant to begin with, are vastly overshadowed. The carbohydrate count isn’t doing any favors to your waistline either.

With these stats, there is room for a serious makeover. To lower the fat, this recipe requires baking the fries, which are lightly coated with olive oil. I also used zucchini as the base to slash the carbohydrate load. Zucchini won’t crisp quite like a potato when baked, but it will firm slightly and taste absolutely crave-worthy. The corn flour helps to achieve a crispy brown coating, but if you want a firmer fry, replace the zucchini with a sweet potato or white potato. Regardless of how you alter the base vegetable or ratio of spices, you are bound to end up with a healthier alternative to the Micky D’s classic.

Spicy Zucchini Fries

Serves 1-2

Ingredients:

• 1 large zucchini
• 1/4 cup corn flour
• 1/4 teaspoon salt and pepper
• 1/2 teaspoon dried oregano
• 1/4 teaspoon red pepper flakes
• 1/8 teaspoon turmeric
• 1/4 cup extra-virgin olive oil

Directions:

Preheat oven to 425 degrees Fahrenheit.

Cut off both ends of the zucchini and slice it along its length into 1/2-inch pieces.

Set aside one of the rounded edge slices and turn zucchini onto its side so it is lying flat. Again, slice lengthwise into 1/2-inch thick pieces to create French fries shapes.

In a medium bowl, toss zucchini strips with corn flour, salt, pepper, turmeric, oregano, red pepper flakes, and olive oil until each fry is evenly coated with the spices and oil.

Lay fries out on a baking sheet so each has its own place.

Bake for 45 minutes or until browned and slightly crisped. Serve with herbs and ketchup!

Bon Appetit!

Aylin Erman currently resides in Istanbul and is creator of plant-based recipe website GlowKitchen.

The post Nutritional Breakdown: Revamping the McDonald’s French Fry appeared first on EcoSalon.

All that flavor…all that fat.

Cool Ranch Doritos remind me of those days I’d peer into the bag, desperate to find the chip with thickest layer of spices. It was a game with a sensationally savory reward. Little did I know the nature of the gift – or so I thought it was – that I was really giving my body.

One serving, or 12 chips, of Cool Ranch Doritos contains 150 calories, nearly half –8 grams – which come from fat. It also has 180 milligrams of sodium, 18 grams of carbohydrates, and only 2 grams of dietary fiber.

The bottom line is that with ingredients such as sodium acetate, artificial color, sodium, caseinate, disodium inosinate, disodium guanylate, monosodium glutamate (MSG), and maltodextrin, not only are you stuffing yourself with 16 grams of empty carbs but also you are ingesting a lot of nothing “real.” Some of these synthetic ingredients are just downright dangerous. Doritos contain MSG, which is a flavor enhancer that can trigger headaches, sweating, facial pressure or tightness, a rapid or fluttering heartbeat, chest pain, nausea, and weakness.

The following recipe starts from scratch, using simple ingredients that pack a serious flavor punch. With the right combination of spices and a few minutes to spare, you’ve got yourself a bottomless bowl of your favorite chips. Enjoy!

Homemade Spicy Cool-Ranch Doritos

Servings vary

Ingredients:

1 large potato or 2 small potatoes (white or sweet)

2 tablespoons nutritional yeast

1 teaspoon garlic powder

1 teaspoon cayenne

1/4 teaspoon sea salt

1/4 teaspoon black pepper

1/8 teaspoon cumin

2 tablespoons of extra-virgin olive oil

Directions:

Slice the potatoes into thin strips, just thick enough so they are not transparent.

In a medium-sized bowl, combine all the spices and mix.

Add the sliced potatoes to the spice bowl and toss until all sides of each potato slice are evenly covered.

On a greased baking sheet place potato slices side by side, each with its own place so that they bake evenly and to a crisp. Drizzle with remaining 1/2 tablespoon of olive oil and place in a 400 degree Fahrenheit oven for approximately 40 minutes or until the potatoes have crisped, but not burned.

Enjoy!

Aylin Erman currently resides in Istanbul and is creator of plant-based recipe website GlowKitchen.

The post Nutritional Breakdown: Revamping Doritos appeared first on EcoSalon.

Create a new summer food staple to add to the family recipe archives.

Zucchini is a summer staple in my kitchen. It’s light and versatile. I like to pair it with Italian flavors, such as goat cheese, tomatoes, and basil, and create unique variations of antipasti. This recipe bakes zucchini slices and rolls them around in basil and sun-dried tomato while being mixed into soft goat cheese. The result is a poppin’ appetizer or snack.

And you’re getting more than just a delectable, bite-sized treat. Zucchini is a powerhouse of nutrition. It contains only 36 calories per one cup and improves digestion, prevents cancer, lowers cholesterol, is anti-inflammatory, reduces blood pressure, and contributes to vibrant and glowing skin.

But, don’t take my word for it. Incorporate zucchini into your diet and see for yourself – starting with this recipe!

Zucchini and Goat Cheese Sliders

Serves 2-3

Ingredients:

• 2 zucchini
• 1 tablespoon olive oil
• Dash of sea salt
• 3 ounces soft goat cheese
• 1 tablespoon chopped sun-dried tomatoes
• 1 tablespoon chopped fresh basil
• 1 teaspoon olive oil
• Dash of salt and pepper
• Dried mint for garnish

Directions:

Slice along the length of the zucchinis, cutting pieces 1/4-inch thick. Layer them on a greased baking sheet, season with sea salt, and drizzle with olive oil. Bake at 400 degrees Fahrenheit for 15 minutes or until the zucchini is elastic, able to bend freely without falling apart. You could alternatively grill the pieces, cooking for 2-3 minutes on each side.

While the zucchini is cooking, in a small bowl combine the goat cheese basil, and sun dried tomatoes. Mix until evenly combined.

When the zucchini has finished cooking, place 1-2 teaspoons of the goat cheese mixture on the end of each piece. Roll the zucchini unto itself, starting with the goat cheese side.

Serve with a garnish of fresh or dried basil, mint, or oregano. Enjoy!

Bon Appetit!

Aylin Erman currently resides in Istanbul and is creator of plant-based recipe website GlowKitchen.

The post Recipe: Zucchini and Goat Cheese Sliders appeared first on EcoSalon.

A childhood favorite revamped.

There’s something incredibly nostalgic about macaroni and cheese. Even if you rarely ate the meal as a kid, you most certainly recognized the commercials for the box brands and knew what it was. For me, mac & cheese was an after-school staple, a weekend lunch, a quick dinner that never fell short of filling the carb and cheese quota I necessitated as a youngster.

But it’s no nutritional powerhouse. Sure, advertisements can skirt the overall lack of nutrition with a “high in calcium!” banner, but last time I checked, just because something includes dairy ( e.g. ice cream, crème brûlée, pizza) doesn’t mean it’s a nourishing and balanced meal. Across the board – in both store-bought and homemade versions of it– macaroni and cheese has a lot of room for improvement in terms of nutritional benefit.

Using Kraft Macaroni & Cheese as an example, box brands include the likes of whey, milkfat, milk protein concentrate, salt, sodium tripolyphosphate, citric acid, sodium phosphate, lactic acid, milk, calcium phosphate, yellow 5, yellow 6, cheese culture, and enzymes. Artificial coloring and preservatives prevent the assimilation of nutrients and with often over 500 milligrams of sodium, box brands are blood pressure’s natural nemesis.

And while homemade macaroni and cheese both is better for you and can cut the sodium, enzymes and preservatives from the mix, the classic recipe made from scratch will include the following: white pasta, butter, plain white flour, milk, and grated cheese. White flour is essentially the result of having stripped everything useful from wheat, adding synthetic vitamins, and bleaching it. The vitamins in white flour are toxic, and because the flour is devoid of fiber, it passes slowly through the intestine, giving more time for the body to absorb the toxicities. The bleaching process also increases the flour’s gluten content. Additionally, the butter and cheese are by no means used scantily in homemade macaroni and cheese, so you can be sure the result is high in artery-clogging saturated fat, sodium, and the hard-to-digest animal milk protein, casein. To say the least, homemade macaroni and cheese is also no poster child for health.

Today, it’s hard to justify eating macaroni and cheese when little is to be gained (except for taste, of course). I’m all about eating what gives you pleasure, and if you are craving little white flour noodles flavored with powdered cheese every now and then, don’t hesitate to dig in! But there are times when the conscience outweighs the desire and when part of me wishes there were a healthier alternative. So, I created one.

This recipe is a vegan version of macaroni and cheese. The cheese has a sweet potato base. Skeptical? I was too until I tried it. The sweet potato is baked and mixed with mustard and nutritional yeast to give it the “cheesy” taste. Nutritional yeast is one of those ingredients that has changed my life. It’s the only plant-based source of vitamin B12, which is music to vegans’ ears. It is super versatile and one of the few ways to match the taste of cheese without using dairy. Combining the “cheese” with whole-grain or whole-wheat pasta, the result is a rich, satisfying macaroni and cheese experience, without the food baby to show for it.

Whole-Wheat Macaroni & Sweet Potato Cheese

Serves 1

Ingredients:

• 1 cup of cooked noodles (according to package instructions)
• 1/2 baked sweet potato
• 1/4 tsp mustard
• Juice of half a lemon
• 1 tbsp nutritional yeast
• 1 tbsp extra virgin olive oil
• 1/4 tsp garlic powder
• Dash of salt
• Dash of freshly ground pepper
• 1 tbsp of nutritional yeast and 1/2 tbsp of olive oil for crust

In a medium-sized bowl combine the sweet potato half, juice of half a lemon, mustard, nutritional yeast, garlic powder, olive oil and salt and pepper. Mix until thoroughly combined.

Fold 1 cup of cooked noodles into the sweet potato “cheese”.

Place the mixture into a serving-size baking dish.

Sprinkle 1 tablespoon of nutritional yeast over the dish and drizzle with 1/2 tablespoon of olive oil. This will allow the top to crisp while cooking.

Bake in the oven at 400 degrees Fahrenheit for 10 minutes, or until the top begins to brown. Serve and enjoy!

The result is super soft and creamy. Its flavors satisfy the sweet, salty, sour and bitter taste buds, making it a decidedly complete dish without you craving anything else, except for maybe more of what you just ate!

Bon Appetit!

Aylin Erman currently resides in Istanbul and is creator of plant-based recipe website GlowKitchen.

Image: Pink Sherbert Photography

The post Nutritional Breakdown: Macaroni and Cheese Gets A Sweet Potato Revamp appeared first on EcoSalon.

Bridging seasons with soup.

As the weather is getting warmer, my appetite is warming up to lighter soups. In the winter, I  tend to stick to the starchier vegetables like parsnip, sweet potatoes, and carrots. And in the summer, I’m all about the fresh, cool soups such as Gazpacho or a fruit-based soup. However, spring is about bridging the way from fireside to poolside, and this recipe uses springtime favorites such as leeks, Vidalia onions, and asparagus while still incorporating a root vegetable – celeriac – to keep the comfort level.

The backbone to the flavor and health benefits in this dish comes from the leeks. Leeks are especially notable for their role in promoting cardiovascular health. They raise HDL (good) cholesterol and lower LDL (bad) cholesterol, effectively preventing plaque build up in blood vessels and arteries. They also decrease high blood pressure and are thus helpful in shunning a stroke or heart attack. Leeks are also a powerful antiseptic and fight against infection.

The other stand-out veggie in this soup is asparagus. Asparagus juggles a lot of responsibilities. It is detoxifying, decreases the risk of heart disease, protects against cancer, has anti-aging properties, prevents osteoporosis, staves off pain and inflammation, and is considered an aphrodisiac in many cultures (but mostly for its shape than for a scientific reason).

Served warm or cold, this soup is nutritious and flavor-packed!

Spring Asparagus & Leek Soup

Serves up to 4

Ingredients:

• 250 grams asparagus
• 2 leeks
• 1 Vidalia onion
• 2 garlic cloves
• 1 celeriac
• 1 long green pepper
• 1 tbsp butter (or oil)
• 1 tsp salt
• 1/2 tsp pepper
• 1 tsp dried thyme
• Fresh thyme for garnish

Directions:

Remove the stem and skin of the celeriac and roughly chop. Snap off about an inch from the end of each asparagus spear and slice into thirds. The spears will break naturally where they need to if you bend them to snap rather than cut them with a knife. Chop the leeks into 1-inch thick pieces and soak in water to remove any sand. Slice along the length of the pepper, remove any seeds and flesh, and chop. Peel the garlic cloves and chop the onion.

In a pot over medium heat, melt 1 tablespoon of butter. Add the chopped vegetables, salt, pepper, and thyme. Mix over the heat for about 2-3 minutes.

Add 4 cups of water. Bring the mixture to a boil, then reduce the heat to a simmer and cover the pot with a lid.

Let simmer covered for approximately 25 minutes, or until the onions and asparagus are soft.

Let the mixture cool. Before serving, blend the soup until smooth. You can warm up the soup in a saucepan or enjoy it cool. Garnish with a sprig of fresh thyme.

Enjoy!

Aylin Erman currently resides in Istanbul and is creator of plant-based recipe website GlowKitchen.

The post Recipe: Spring Asparagus & Leek Soup appeared first on EcoSalon.

How many offensive ad campaigns could companies create this year? Plenty.

Many businesses are realizing that consumers are looking for brands that care, brands that engage in dialogue, and brands that understand current trends. These companies are adapting to these new sensibilities and their businesses are thriving. Other companies have launched sexist ad campaigns, derided green actions, squelched customer’s comments and complaints, and mounted a merciless attack on local businesses, and consumers have spoken out.

Green is popular. Therefore, shaming green initiatives shows you are not only clueless, but part of the problem.

Despite the rising popularity (and wide media coverage) of bike sharing programs in cities and the number of cities looking to institute more bike lanes and encourage bicycle commuting, GM decided to run an ad campaign designed to make bicyclists feel ashamed of biking. The campaign, run in college magazines and aimed at current students and recent grads, shows a guy riding his bike and covering his face as a girl rides by in her (presumably GM) car. The tag line reads: Stop pedaling…start driving, and shows a picture of a smaller car, and a … truck.

There was an immediate outcry. Bicycling organizations, students and even professors condemned the ad and everything it stood for. GM backpedaled so fast that it immediately yanked the ads and began apologizing via Facebook and through every other type of social media it could find. The company responded to many of the negative comments and apologized.

Why do companies never tire of spitting on women and girls to sell stuff?

Dr. Pepper was tired of selling diet soda only to women. Who really wants to appeal to the demographic that makes over 80 percent of household buying decisions anyway? So they decided the way to appeal to men was to make a point of excluding women. On their Facebook page they even encouraged male-only users (it is off-limits to women) to play games where they shoot high heels, unicorns and rainbows.

Surprising no one but Dr. Pepper, the campaign didn’t appeal to most men (which is somewhat reassuring) and since it went out of its way to alienate women, no one was left to buy it.

Some companies still think it’s a good idea to sell items by sexualizing girls or promoting sexist stereotypes (or both at the same time). Abercrombie and Fitch has been a repeat offender, and this past year, family-oriented retailers Kmart and JCPenney joined the club. JCPenney quickly took this t-shirt out of inventory after being flooded with complaints, and a Kmart located in Australia took these thongs off the shelves for the same reason. The thongs are made by Kmart’s inhouse brand, Girl Xpress and the perception was that they were marketing them toward young girls. Kmart denied it, but wouldn’t state the customer age range Girl Xpress was targeting.

To be honest, it’s hard to tell what the point of this campaign was supposed to be, but whatever it was, everyone quickly lost sight of it. One blogger complained on Chapstick’s Facebook page about the use of this tacky, unattractive picture of a woman’s derriere in tight jeans. The company promptly deleted her comment (an irony many have pointed out considering the company’s invitation to be heard on their page). Ditto the negative comments that came after it. However, comments like, “after looking at this pic i know right where i wanna hide my chapstick,” were not deleted by the company.

Soon it was a battle to see who was faster, the commenters or the censors. Everyone forgot about the ad that sparked the war in the first place and directed their fury at the company who tried to control the conversation. That is something you just don’t do in social media and Chapstick came out of what could have been a minor embarrassment looking like an exceedingly foolish, 800-pound gorilla.

When you are Goliath, recruiting bystanders to pound David into dust makes you look like an even bigger bully.

It’s not enough that Amazon undercuts the prices of most local bookstores, but now they are encouraging consumers to go into local businesses, scan items and compare the price with the same item on Amazon. Since in many instances, Amazon doesn’t charge sales tax, the savings can be significant, causing many shoppers to not buy the item at the local business and buy the item online.

When promoting this new price check app, Amazon offered customers $5 for each item they bought using it (up to a total of $15). Forbes calls it the future of business, but in the face of Small Business Saturday and all the evidence that communities need to patronize and support local businesses to help local economies, Amazon’s campaign is as brazen as it is mercenary and cold-hearted.

Sometimes when you do everything right, it still goes wrong because your consumers can’t be bothered to read the label.

Coca-Cola thought it would be such a terrific holiday-cause marketing campaign to support polar bears, a species in dire need of help as well as animals that have been prominently featured in nostalgic Coke holiday ads in years past. They designed an eye-catching white can and prepared to watch awareness and profits grow. What happened? No one bothered to read the label, so Diet Coke (which is sold in a silver can) drinkers bought the white regular Coke by accident and then screamed about it.

Of course it is serious when diabetics or others with dietary restrictions consume something they shouldn’t due to a purchasing mistake, but many companies have very slight label differences that distinguish their products, but no one goes after them with the viciousness that Coke faced for simply offering the same drink in a special issue white can instead of a red one.

Many see this as a failed campaign by Coke, but did they really do anything wrong? Faced with an ugly public backlash, they have halted the manufacture of the white cans and are introducing a red polar bear can for the rest of the campaign. Now people can go back to not paying attention to what they buy again.

SEE ALSO:

2011 In Review: The 10 Stories That Defined Shelter in 2011

2011 in Review: How Small Spaces Trumped McMansions

images: bitzcelt, BikePortland, YouTube, Huffington Post, lovelyish.com, The Real Time Report, iTunes, the rocketeer (via Flickr cc)

The post The Most Offensive Ad Campaigns of 2011 appeared first on EcoSalon.

Stayed home on Black Friday? Good. Here are some gifts you can buy for the comfort of your own home.

Our favorite eco-retailer, VivaTerra, is having a fantastic holiday sale, just in time for dressing your house up in seasonal, original  fun. These five gems are all 50% off, so you’re within your rights to buy two – one as a gift and, ahem (whisper), one for yourself.

With bijou desserts still all the rage, this branch pedestal server ($87) will display your mini-puds to dramatic effect. Designed as a little tree, it has two levels  – one large and one small – with a butterfly delicately perched on the edge of the upper tray. Besides, we’ve been lusting after it for a while.

Finding a unique holder for those table essentials is always a challenge, which is why we love this chirpy bird salt and pepper set ($12). Their shape is smooth and tactile, with a tiny beak and graceful body – they dispense through a discreet opening on their heads. We like their subtle color distinction.

We’re always on the lookout for new ways to present cheese. This ingenious puzzle board ($29) will make your fromage serving both fun and fabulous.

Having limited kitchen space myself, an all-in-one tower which performs no less than five functions is a winner. This minimalist white ceramic tea tower ($27) features storage and presentation for your teapot, tea cup, saucer, sugar and cream.

These glass numbers are designed to echo familiar shapes: the carton ($12) for your cream and the sack ($14) for your sugar. The Milk carton creamer and sugar sack: perfect for the surrealist tea party.

Images: Andrew Warchy; VivaTerra

The post 50% Off and More from VivaTerra: The Kinder Way to Shop appeared first on EcoSalon.