Does brown lipstick call up ‘90s era makeup? Well, guess what? The brown lip is back, and it is totally modern.

Certain makeup trends are meant to return. Others not so much. And then there are those that are better the second time around. Enter the new brown lipstick craze.

Rather than the “Friends”-esque almost-goth lip of a decade or two ago, the new brown lip is rich and gorgeous. The current trend features a natural look, rather than the dark, borderline vampire feel of brown lips past.

Stars and models are getting in on the brown lipstick trend. Drew Barrymore showed off the look on the latest cover of InStyle magazine. Gigi Hadid and Rihanna are both appear to be into it too.

Though the new brown lip is more subtle, it still looks best with a neutral makeup palette. In other words, go easy on eyes and cheeks when featuring a darker lip. The key to keeping this natural-only-better look fresh is choosing the right color for your skin tone. Another tip? Sticking with a matte finish helps to keep it modern.

Brown Lipstick Picks for Every Skin Tone

Fair skin types look best with a caramel or peach lipstick. Steer clear of colors too close to your own skin tone. You don’t want your lips to match your face and wash you out. Try Zuii Organic Lipstick in Natural or 100% Pure Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Calendula.

Neutral to cooler taupes work well on medium skin tones, contrasting nicely with warm undertones. Go for 100% Pure Lip Creamstick: Vitamint: Butterscotch. Olive tones can handle darker tones, like dark chocolate and crimson browns. Hit up Vapour Organic Beauty Siren Lipstick in Dare, a deep plum brown.

Dark skin tones can rock either lighter or darker browns. As with fair skin, stay away from hues that are too matchy with your skin tone. Nude browns and mochas are perfect for you. Two to try are nude-ish Ilia Beauty Lipstick in Humble Me and Ecco Bella FlowerColor Lipstick in Latte, a milk chocolate.

If you thought you’d never see brown lipstick in your beauty arsenal, think again. This is one trend you may just want to revisit.

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Image of woman wearing brown lipstick via Shutterstock

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