The best organic produce around and don’t even get started on the bakery….Now, Whole Foods is adding to the beauty department with its own line of hair care. Should you try it? Most likely, yes.

Do you shop the beauty aisle much in WFM? Maybe it is time you do.

Whole Foods Market has come out with a line of plant-based hair care products. The line includes a selection of shampoos and conditioners, plus four styling products.

Wondering what exactly is showing up on the ingredient listing? While I couldn’t find a complete listing of the ingredients, and the products aren’t up on its website yet, we can view Whole Foods list of Premium Body Care Unacceptable Ingredients.

As you know, there is no better way to prove a product’s safety than by reading those labels. But the brand’s list of unacceptable ingredients is pretty extensive, and the ingredient listing for Whole Foods Market Dry Hand Cream is clean. Plus, the Campaign for Safe Cosmetics has named Whole Foods Market the leader in safety amongst the country’s largest retailers of personal care products.

You may be wondering what the sticker shock on these products looks like. Okay, the chain isn’t called “whole paycheck” for nothing. It is pretty dang easy to drop some serious dough up in that place. But here’s another cool thing about the brand’s new hair care line. Each product is under $10.

Say what?!

Yep, safe hair care, said to work like the conventional stuff, without a hefty price tag? Sounds like a run to WFM is in our near future. Get ready to temporarily abandon your second-day hair. Just to get you pumped up and ready to shop, here is a complete list of the new product line up.

Moisturizing Shampoo or Conditioner— Keep locks weightlessly moisturized with botanically based, salon-quality formulations featuring chestnut extract, argan oil, and shea butter. Lightly scented with a custom bergamot blend.

Volumizing Shampoo or Conditioner— Give tresses a boost with Tilia tomentosa, and quinoa protein in botanically based, salon-quality formulations to pump up the volume and nourish the scalp. Lightly scented with rosemary.

Color Preserve Shampoo or Conditioner— Protect color treatments with plant extracts and pea and quinoa proteins in botanically based, salon-quality formulations to reduce color fading and maintain color retention. Lightly scented with a custom bergamot blend.

Perfect Shine Spray— Argan oil provides a healthy shine and frizz control, without the use of silicones.

Moisture Balance Volumizing Hairspray— Quinoa protein and chestnut extract provide exceptional strength and volume.

Medium Hold Styling Gel— Baobab seed protein reinforces strands to give hair added strength, protection and nourishment.

Weightless Hold Styling Mousse— Baobab protein nourishes with amino acids and gives hair shine, strength and protection.

Related on EcoSalon

Behind the Label: Whole Foods’ 365 Everyday Value

Whole Foods Market Whole Trade Guarantee: Behind the Label

Whole Foods Market, Trendy Vegetables and Food Gentrification: Foodie Underground

Image of Whole Foods Market via Shutterstock

The post Whole Foods Market: Go for the Guac, Stay for the Hair Care appeared first on EcoSalon.

ColumnWhole Foods Market has been compared to heaven on earth. It’s not far off the mark. But what do all those labels and symbols mean? This edition of Behind the Label goes on a journey into Whole Foods’ Whole Trade certification.

The Good

If you haven’t yet set foot in a Whole Foods Market—even if eating healthy isn’t a priority for you—it’s worth a visit. For first timers, it’s kind of like strolling around the lobby of the Waldorf Astoria hotel even if you won’t be staying the night. Eventually though, most shoppers realize there are plenty of affordable products—products with quality ingredients and missions built on integrity.

That’s the core foundation of Whole Foods Market as co-founder John Mackey recently explained on an episode of Oprah Winfrey’s “Super Soul Sunday.” And the “Whole Trade” label is the distillation of his vision.

The Whole Trade certification is a proprietary label established and vetted by Whole Foods Market. According to the company’s website, the Whole Trade guarantee means products meet 5 requirements:

• Meet our strict product Quality Standards
• Provide more money to producers
• Ensure better wages and working conditions for workers
• Care for the environment
• Donate 1% of sales to Whole Planet Foundation®

Because Whole Foods’ standards are extremely high, in places like Ecuador and Mexico, Whole Trade partners pay their employees higher than average wages and provide a quality work experience.

Whole Trade products help to support community development by building in funding models that go directly to the communities to decide how to utilize the money. Examples include vaccinations and other health care needs, education, computer centers, child care and food programs and many more programs decided upon by the communities.

This gives the workers incentives above and beyond their regular earnings and because the community gets to decide how to spend the funding, they’re motivated to ensure the business thrives.

Like all products sold in Whole Foods Markets, the Whole Trade guarantee means products are free from artificial ingredients, preservatives and other undesirable ingredients. These products may be certified organic, certified Fair Trade, or Non-GMO verified, but it’s not a requirement. These products must also use “sound environmental practices that encourage biodiversity and healthy soils,” the company says on its website. “While some Whole Trade products are organic; others respect our planet Earth using a variety of conservation methods or respectful wild harvesting. Third-party certifiers confirm specific criteria is met.”

To bear the Whole Trade guarantee on a product, there must also be a donation to the Whole Planet Foundation—the chain’s microlending program, which has already committed nearly $50 million in loans to more than 3 million people in 59 countries.

The Bad

The Whole Trade guarantee, as well-rounded as it is in its mission, is also reliant on imported products—peppers from Mexico, flowers from Ecuador, chocolate and coffees from all around the world, to name a few. While these products may be grown or produced in conditions that are creating stronger communities in the developing world, there’s the impact of transporting these products to the U.S. This means lots of fossil fuels to fly, ship or truck products into the country.

As a leader in working with producers around the world, could the Whole Trade guarantee also become a label for alternate fossil fuels? Could the brand look at how to make its importing process use a smaller carbon footprint? If Elon Musk can put rockets into space, surely Whole Foods can bring flowers to the U.S. without it being an oil-intensive operation. Wouldn’t it be something to see a partnership with Tesla Motors on all transportation needs for Whole Foods? That may be way off into the future, but hopefully it’s a goal the chain is already considering.

Virgin Atlantic is also working on the fossil fuel issue, and even won an award for its development of biofuel options, which would be quite useful in flying in fresh cut flowers and other commodities requiring air transport. “This is an exciting innovation and a great step forward for Virgin Atlantic’s ‘Change in the Air’ sustainability programme,” the company said on its website. “It’s also another good example of how carbon emissions can be seen as a business opportunity, not just a business problem.” If the developed nations of the world are keen on supporting growth in the developing nations, we’ve also got to look at solving this problem of fossil fuel dependence. It would take the sting out of importing and help to create a truly sustainable global economy.

Another issue is that many of the Whole Trade products are fruits and vegetables—produce that’s not in season locally (or never in the contiguous U.S., like pineapple). This means that local farmers have a harder time selling their seasonal foods. Many American farmers are struggling in today’s climate and economy. So, seeing pineapples from Costa Rica on sale when it’s plum season isn’t exactly the best case scenario for local foods. Creating a year-round season for foods that have specific growing seasons, like asparagus, peppers and melons, also doesn’t help consumers to understand their local produce season. Whole Foods is often the first step to a healthy diet for customers and teaching them that peppers are a year-round commodity is not dishonest, but it’s not necessarily the most forthcoming approach either, even if there are signs that indicate country of origin. Still, making high quality, fresh produce available year-round is a very good thing, and empowering developing world communities in the process is inspiring.

Some Whole Trade products are also processed—even if minimally so. A chocolate bar, cookie or popcorn are certainly not Oreos, Doritos or Snickers, but these products can include high levels of added sugars and salts. So buyer beware when pulling a Whole Trade item off the shelf, particularly if you have dietary restrictions. While it may be an indicator of a healthier supply chain, it’s not always an indicator of a healthier snack choice.

The Questionable

Whole Foods is a cut above the rest of the nation’s supermarkets. It offers more transparency than any other chain of its size, and commitments like the Whole Trade guarantee are certainly good things. But we do have to ask ourselves whether we need some of the products in our lives. Cut flowers make beautiful birthday or Mother’s Day gifts, but so do wild-picked ones. Do we really need to be flying in flowers from high up in the Ecuadorian mountains?

While the Whole Trade guarantee does work with third-party certifiers such as organic and Fair Trade certifying bodies, there is no party verifying Whole Foods’ Whole Trade stamp. Consumers have to just trust that the logo is a guarantee they can feel good about.

Often, but not always, Whole Trade products are sold as premiums—meaning they cost more even though there may be products sold for less that rival the quality and mission behind the Whole Trade guarantee. Those premiums are usually sent back to the communities to support the programs that make the Whole Trade label desirable, but for the budget-conscious shopper they may not be the best choice.

Still, when most other supermarkets are filled with unhealthy foods and products that rely on deceptive marketing campaigns, working towards a Whole Trade guarantee is huge step towards healthier economies and consumers.

Find Jill on Twitter @jillettinger

Related on EcoSalon

Welcome to the United States of Whole Foods Markets: Is Organic Food Saving America?

Whole Foods Market, Trendy Vegetables and Food Gentrification: Foodie Underground

Whole Foods Market Goes Retro: Vinyl LPs for Sale (But are They Organic?)

Image via Whole Foods Market

The post Whole Foods Market Whole Trade Guarantee: Behind the Label appeared first on EcoSalon.

Whole Foods Market, the Austin-based supermarket chain, began opening doors around the country more than thirty years ago. At the time, the company saw a limited market opportunity. Today, things are quite different.

Whole Foods Market founder, John Mackey, thought a reasonable goal for his organic and natural food-focused chain was about 100 U.S. locations. Now, closing in on 400, the market opportunities continue to increase, showing little sign of slowing down.

Even among the nation’s most destitute neighborhoods, Whole Foods customers seek what the store excels at: high quality—and high-priced—food, household and personal care products. CNN reports:

When will I be able to get wheatgrass in my smoothie? Do you sell dehydrated pineapple? They want how much for this organic coconut oil? It is the kind of earnest banter you might hear at any Whole Foods Market store in Manhattan or San Francisco — only these snippets were among the full-on foodie conversations picked up in the aisles of Whole Foods’ lone store in Detroit, a gleaming 21,000-square-foot food and natural-products emporium that opened in June 2013, six weeks before the city filed for bankruptcy protection.

Detroit may be the best example of a modern U.S. city struggling to survive. And while the pricey Whole Foods Market offerings may seem antithetical to the city’s survival, the store may actually be helping to lift Detroit out of its melee with the present day economy.

How does Whole Foods Market’s costly inventory equal cities like Detroit getting healthier and more stable? Mainly because people want to, and need to, get healthier, too. The well-deserved nickname “Whole Paycheck” that Whole Foods is often known as, isn’t necessarily a bad thing. It is the place people want to spend all of their money. And for good reason. Lifting a city like Detroit out of its decades of poverty can’t be done by unhealthy people. Aside from the healthy foods sold in Whole Foods, there’s an otherworldly quality being inside the stores emits, too—be it disorienting and a little bit terrifying at first. “As the great, sliding glass doors part I am immediately smacked in the face by a wall of cool, moist air that smells of strawberries and orchids. I leave behind the concrete jungle and enter a cornucopia of organic bliss; the land of hemp milk and honey. Seriously, think about Heaven and then think about Whole Foods; they’re basically the same,” writes Kelly MacLean, Stand up comic, actress and writer.

But it’s not just Detroit. The 100 locations maximum envisioned by Mackey has now been stretched to 1,200 (including UK and Canadian locations). It’s likely to stretch past that eventually, too. In the Northeast, or here in Los Angeles, the number of Whole Foods locations is particularly dense compared with the rest of the country. But more are still popping up, sure to succeed, sure to lure new customers and devotees—converts from the drab aisles and uninspired food of conventional markets.

While conventional grocery store sales are flat, or even declining, Whole Foods Market is at the core of the booming organic food industry that generated more than $35 billion in U.S. sales last year. Count “natural” foods and that number skyrockets to an estimated $150 billion, explains CNN. Whole Foods itself raked in nearly $13 billion last year (and more than 7 million customers each week). Target and Wal-Mart are now getting in on the action in a big way, too. And even though the two larger chains sell more organic products than Whole Foods by volume, it’s Whole Foods’ lead they’re following. Whole Foods “is tiny by comparison, but it’s had an outsize impact on the industry and defied the headwinds facing its brethren by dominating in the food category that’s growing — one that, not coincidentally, it helped create,” reports CNN.

A big part of its success in offering healthier food is that it doesn’t offer judgment, explains CNN, “You can buy vegan cheese at Whole Foods, but you can also buy cheesecake.” If anything, it softens the transition to living a healthier lifestyle, buffering those Brussels sprouts and brown rice with beer and chocolate. Over time, though, customers may find themselves buying more of the truly healthy foods, and less of the other stuff. It’s why those potential market limits continue to expand. Where once maybe only ten cities could support such a health-minded institution, moving towards more than 1,000 now, makes sense. Says CNN: “Whole Foods didn’t alter or dumb down its formula for Detroit, and why should it?” What would be the point of a Whole Foods Market that reflected the destitute state of a city like Detroit? If a city–or a country– is going to reinvent itself, the magic might just be most likely to sprout up surrounded by organic fruits and vegetables, organic chocolate, hemp milk and honey.

Find Jill on Twitter @jillettinger

Related on EcoSalon

The Foodie Lover’s Giveaway: $1700 + Worth of Whole Foods Market, Le Creuset and Blendtec Products

Whole Foods Market, Trendy Vegetables and Food Gentrification: Foodie Underground

Whole Foods Market Goes Retro: Vinyl LPs for Sale (But are They Organic?)

Images: kshawphoto, healthiermi

The post Welcome to the United States of Whole Foods Markets: Is Organic Food Saving America? appeared first on EcoSalon.

Ready to give your kitchen the mother of all overhauls? One lucky reader will win a suite of Le Creuset pots and pans, Blendtec appliances and a $500 gift card to Whole Foods Market. That’s more than $1,700 in prizes for your kitchen. Read on for the details. 

EcoSalon has partnered with Pure Wow, Organic Authority and Time Out magazine for this giveaway opportunity. We all love our readers so much we couldn’t think of a better way to say thank you then with this mega giveaway.

The lucky winner will receive the following items:

Blendtec Design Series Blenderand Twister Jar  ($573.95 value): The company calls it “the world’s most intuitive blending machine” and “the Swiss army knife of blenders.” Those are pretty big statements, and for good reason!

Design Series Blender: Engineered to bring a whole new level of beauty and functionality to the high-end blender category, without compromising the famous power and efficiency of our Total Blender Classic. This machine wears many hats in your kitchen: It’s a whole juicer, meat grinder, latte machine, bread mixer, ice cream maker, grain mill, coffee grinder, milk shake mixer, and blender.

Features include:

• Complete speed control
• Vivid icons
• New sleek design
• Easy, fast cleanup
• Versatile functionality

The Blendtec Twister™: This jar is designed to blend your thickest recipes, such as nut butters, hummus, baby food, dips, thick shakes, dressings and more! Best of all, the Twister jar is compatible with all Blendtec consumer blenders. The innovative jar works simply by twisting the lid counter-clockwise while the blend cycle is running. This twisting motion forces the ingredients from the sides of the jar back into the blade, allowing you to achieve a perfect blend every time.

Features include all of these unique Blendtec advantages:

• Patented Twister lid
• Mini Gripper™ lid for containing thinner blends
• Patented single-prong tuned wingtip blade
• Easy-to-read jar markings up to 16 fl oz
• Durable BPA-free material that stands up to heavy use
• Compatible with all Blendtec consumer blenders, not compatible with Blendtec mixers.
• 3-Year Warranty

LeCreuset Cookware Set ($700+ value):  Le Creuset makes food taste like it should. The enamel cast iron and stainless steel cookware will change your relationship with cooking and baking. Le Creuset—“the crucible” in French—began creating cast iron cookware over 85 years ago in a foundry in Northern France. The same foundry, in Fresnoy-Le-Grand, that today uses individual sand molds to fashion each and every hand-inspected cast iron kitchen product that Le Creuset sells. From the most trusted and treasured cookware, bakeware, dinnerware and more, you’ll receive a set full of everything you need to make fabulous, quality meals, including stainless steel sauce and frying pans perfect for shallow frying, braising, and cooking down liquids.

Included:

– 10 ½ in cast iron skillet
– 11″ stainless steel frying pan
– 2 QT. stainless steel sauce pan with lid
– 5 ½  QT. round French oven with lid
– 6 QT. stock pot with lid
– Revolution spatula
– Revolution spoon
– Heritage 4 qt rectangular casserole
– Heritage loaf pan

Whole Foods Market Gift Card ($500 value): Goji berries, kombucha, organic kale—whatever your heart and stomach desire are just as far away as the nearest Whole Foods Market. You’ll have $500 to spend at the world’s yummiest grocery store. And with those new kitchen appliances, you will want to stock up on healthy, delicious goodies to get you cooking and blending.

Ready to win more than $1700 worth of foodie products? Go to this page to sign up between April 28^th and May 25^th.  By entering this contest you are signing up for newsletters from Organic Authority, Pure Wow, Time Out, and EcoSalon. To read the full terms and conditions go here.  We will not sell or share your information. Winner must live in the United States. Click here for full details.

Well, what are you waiting for? Sign up to win already! 

The post The Foodie Lover’s Giveaway: $1700 + Worth of Whole Foods Market, Le Creuset and Blendtec Products appeared first on EcoSalon.

ColumnIs Whole Foods Market causing food gentrification?

According to Merriam-Webster, gentrification is “the process of renewal and rebuilding accompanying the influx of middle-class or affluent people into deteriorating areas that often displaces poorer residents.” While we have reserved that word for the real estate world, many are starting to apply it to the culinary domain.

“Food gentrification” started as a hashtag by writer Mikki Kendall, who wrote about the impact of turning ordinary products into trendy ones, and the ultimate social impact. “My grandmother was a master of turning offal into delicious, and I still use many of her recipes to this day. But now, once-affordable ingredients have been discovered by trendy chefs, and have been transformed into haute cuisine. Food is facing gentrification that may well put traditional meals out of reach for those who created the recipes,” Kendall wrote in January.

Just like rebuilding neighborhoods has shot up real estate prices and pushed out locals, rebuilding the food movement, putting certain common-day vegetables on a pedestal, in turn making them more expensive, is pushing people away from eating them.

There was a time when we all had access to fresh food and ingredients. Think back to our grandparents. There were few things available, but the things that were available were real food. There were vegetables, there was fruit and there were no Doritos. Often there was a garden. People ate real food simply because it was the only thing available.

Nowadays things have changed, and in a world of agribusiness it has become harder and harder to buy actual food. Food products reign and the price of whole ingredients has gone up.

Many have looked to retailers like Whole Foods Market to champion the cause of bringing whole foods and vegetables back to the consumer, but even those efforts have come at a price. Not just a price, but sometimes a “whole paycheck” as the store is snarkily referred to.

When Whole Foods Market opened up its first location in Brooklyn last December, the New Yorker reported that, “According to Pavone, an ad agency that tracks food-and-beverage marketing, Whole Foods embodies a new kind of luxury brand, one that traffics in authenticity instead of exclusivity, or “a hip, eclectic sort of vibe that feels like a Berkeley revival with no credit limit.”

Broccoli and leafy greens have officially become luxury items.

The rise of Whole Foods Market has begun to make some uneasy, begging the question: what is the ultimate price of organic spinach at $4.99 per pound? Soleil Ho took up the issue in a recent piece in Bitch, titled “The Cost of Kale: How Foodie Trends Can Hurt Low-Income Families.”

For example, Whole Foods’ work to establish certain produce items as cancer-fighting “superfoods” has proven to be an effective and profitable marketing tool. In the European Union, it is illegal to sell a product as a “superfood.” According to a BBC article on the subject, the marketing of an item as a “superfood” has correlated with price increases. In the United States, we can see this at work with kale, which has been heavily marketed as a superfood since 2011. Since then, the average price of a bunch of the hardy green has increased by 25 percent: from $0.88 a bunch to $1.10.

It should come as no surprise that trendy ingredients make good business sense.

Getting a nation that is facing an escalating obesity problem to eat more vegetables is a good thing, but we have to ask the question: who is getting to eat those vegetables?

The politics of food are complicated, and it’s about more than just access to fresh food. There’s a war being waged on the poor, and while some of us are stressed in the checkout line about which omega-3 supercharged item to get, others simply can’t get food on the table. It’s a complex web of economics, race and class.

Whole Foods Market has gotten a lot of negative attention because of their recent ad campaign “collard greens are the new kale.” This cultural appropriation enraged many and has put the question of food gentrification and its effects ate the foreground of food justice discussions. Why is this type of food promotion bad? “What all of this adds up to is a massive PR campaign aimed at rebranding collard greens, divorcing the vegetable from its working class and indigenous affiliations to place it squarely within the culinary crosshairs of the same massive gourmet health food apparatus that turned acai berries, quinoa, tofu, and chia seeds into “superfoods,” wrote Ho.

Ultimately, it comes down to this: whole ingredients shouldn’t be reserved for the 1 percent. While we should be promoting whole foods – and celebrating them – we have to be careful that in doing so we don’t push out the people that need them the most. We need to be investing in programs that provide real food to children in schools. We need to support food education. We need to stop subsidizing big business that makes it so that food products are cheaper than real food.

Above all, we need to remember this: real food should be a right, not a privilege.

Related on EcoSalon

Behind the Label: Whole Foods’ 365 Everyday Value

How Food Builds Strong Community: Foodie Underground

Are We Superficial About the Food We Eat? Foodie Underground

This is the latest installment of Anna Brones’ weekly column at EcoSalon: Foodie Underground, an exploration of what’s new and different in the underground movement, and how we make the topic of good food more accessible to everyone. More musings on the topic can be found at www.foodieunderground.com.

Image: Bing

The post Whole Foods Market, Trendy Vegetables and Food Gentrification: Foodie Underground appeared first on EcoSalon.

Whole Foods Market, the nation’s largest certified organic retail chain, has always been ahead of its time. And now it seems the chain has also taken a step slightly backwards into a bygone era: selling records.

Cruise through the aisles of Whole Foods and you may find your head bopping and hips swaying a little more than usual as you peruse the tree ripe peaches. That may be due to the live DJ spinning vinyl records, which are also on sale in five of the chain’s SoCal locations.

Selling music is not new to Whole Foods Market. Checkout aisles often feature CDs a la Starbucks selections, or the eclectic world music offerings from Putumayo. But selling LPs is a new venture, and one that takes up considerably more valuable retail selling space than a compact disc. It’s a commitment. (But records always have been. Perhaps that’s one reason we went smaller in the first place. People were getting tired of building Ikea shelves to hold all their vinyl.)

Still, the move may prove to be profitable, if not also elevating Whole Foods to uber-hip status. After all, kale can only do so much. According to TIME Magazine, Urban Outfitters, the trendy clothing store, has become one of the nation’s top-sellers of vinyl records. Like healthy eating, vinyl is making a comeback among music purists who reject compressed electronic music files as spoiling sound and experience. An MP3 file is to vinyl what Uncle Ben’s is to organic heirloom Fair Trade brown rice. Iceberg lettuce to Upland Cress. Sprite to GT’s Kombucha. While music industry sales were flat (at best) last year, vinyl sales rose 19 percent. Whole Foods may still always be considered a place to purchase food first and foremost, but “adding records helps move the chain from a grocery store to a lifestyle brand,” reports TIME.

Also available alongside vinyl selections Whole Foods Market customers can pick up a pair of LSTN Headphones, which work on a TOMs and Warby Parker model with the Starkey Hearing Foundation. Proceeds from every pair of headphones sold help a hearing impaired person in need of hearing assistance.

So, next time you’re making out your grocery list, remember to add the Rolling Stones, Daft Punk, Frank Sinatra and Bob Marley for an organic meal that’s most aurally delicious. And be sure to invite Henry Rollins to dinner.

Keep in touch with Jill on Twitter @jillettinger

Image:

Related stories

2013’s Best Albums for Summer Listening

20 Bands Greening Up the Record Indsutry

The post Whole Foods Market Goes Retro: Vinyl LPs for Sale (But are They Organic?) appeared first on EcoSalon.

I don’t know about you but on nights I graced the prom with all my sequins and chiffon I was more nervous about my date wearing a bad tux than organic flowers or paraben-free makeup.

Nowadays, teenagers are so much more equipped with green knowledge than we were growing up.

But maybe, just maybe there are teens who don’t know everything about well, everything.

So, just to encourage them further, Whole Foods Market and Teens Turning Green (a national coalition of teens educating peers and community members about eco-lifestyle choices) are launching Project Green Prom.

Project Green Prom hopes to engage teens in the train of thought that there are a number of ways they can green their big night.

From prom attire to flowers to transportation and make up, teens are encouraged to think outside the box and their egos to create a sustainable night.

The project is also offering an amazing opportunity for teenagers who make a unique and inspiring video  (three minutes or less on how they would green their own prom). Winners are flown to New York City and pampered with products and ideas they can use at their own prom as well as receiving an “Eco Teen Lounge” for their school’s big night.

Judged by a panel that includes such notables as Eva Chen, Beauty Editor of Teen Vogue, Jane Iredale, founder of A Skin Care Make Up and Summer Rayne Oakes, green activist, cause related model and author of Style Naturally – The Savvy Shopping Guide to Sustainable Fashion and Beauty, videos are in seasoned, professional hands.

Who knows how much of a carbon imprint they leave on the planet for one night of prom fun? Heck, I dare a high school student to try and measure that amount and we’ll post it here.

Good luck!

The post Proms: A Higher Cause Than Romance? appeared first on EcoSalon.