Whole Foods Market: Go for the Guac, Stay for the Hair Care

Whole Foods Market: Go for the Guac, Stay for the Hair Care

The best organic produce around and don’t even get started on the bakery….Now, Whole Foods is adding to the beauty department with its own line of hair care. Should you try it? Most likely, yes.

Do you shop the beauty aisle much in WFM? Maybe it is time you do.

Whole Foods Market has come out with a line of plant-based hair care products. The line includes a selection of shampoos and conditioners, plus four styling products.

Wondering what exactly is showing up on the ingredient listing? While I couldn’t find a complete listing of the ingredients, and the products aren’t up on its website yet, we can view Whole Foods list of Premium Body Care Unacceptable Ingredients.

As you know, there is no better way to prove a product’s safety than by reading those labels. But the brand’s list of unacceptable ingredients is pretty extensive, and the ingredient listing for Whole Foods Market Dry Hand Cream is clean. Plus, the Campaign for Safe Cosmetics has named Whole Foods Market the leader in safety amongst the country’s largest retailers of personal care products.

You may be wondering what the sticker shock on these products looks like. Okay, the chain isn’t called “whole paycheck” for nothing. It is pretty dang easy to drop some serious dough up in that place. But here’s another cool thing about the brand’s new hair care line. Each product is under $10.

Say what?!

Yep, safe hair care, said to work like the conventional stuff, without a hefty price tag? Sounds like a run to WFM is in our near future. Get ready to temporarily abandon your second-day hair. Just to get you pumped up and ready to shop, here is a complete list of the new product line up.

Whole Foods Market Natural Hair Care

Moisturizing Shampoo or Conditioner— Keep locks weightlessly moisturized with botanically based, salon-quality formulations featuring chestnut extract, argan oil, and shea butter. Lightly scented with a custom bergamot blend.

Volumizing Shampoo or Conditioner— Give tresses a boost with Tilia tomentosa, and quinoa protein in botanically based, salon-quality formulations to pump up the volume and nourish the scalp. Lightly scented with rosemary.

Color Preserve Shampoo or Conditioner— Protect color treatments with plant extracts and pea and quinoa proteins in botanically based, salon-quality formulations to reduce color fading and maintain color retention. Lightly scented with a custom bergamot blend.

Perfect Shine Spray— Argan oil provides a healthy shine and frizz control, without the use of silicones.

Moisture Balance Volumizing Hairspray— Quinoa protein and chestnut extract provide exceptional strength and volume.

Medium Hold Styling Gel— Baobab seed protein reinforces strands to give hair added strength, protection and nourishment.

Weightless Hold Styling Mousse— Baobab protein nourishes with amino acids and gives hair shine, strength and protection.

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Image of Whole Foods Market via Shutterstock

Liz Thompson

Liz Thompson is an organic beauty expert who has been researching and writing on the subjects of natural beauty, health, and wellness for over 10 years. She specializes in sharing safe beauty products and her knowledge on healthy ingredients with her readers, and helping organic beauty brands and shop owners share their message and products with the world through her writing services.