When I think of felt - I think of 5th grade. That’s the year my best friend, Eden, and I created a 2-foot-high UCLA basketball player out of papier-mache. We captured him mid-stride with an orange Styrofoam basketball hanging from his hand. The light blue and yellow uniform, socks and shoes were made with felt.

Back then, I had no idea I was working with an organic textile. (We won’t discuss the Styrofoam ball or the loads of toxic glue). I also didn’t think of felt as aesthetically pleasing in any way.

But times have changed. And Selina Rose has changed the way I see felt. The British designer runs her own design studio, working with industrial and 100% wool felt colored with environmentally-friendly dyes. Her intricately-designed textiles - rugs, window panels, table runners, room dividers and more - are created using an innovative watercut technology, non-PVC decals and water based non-toxic inks.

Check out her newest collections - Bloom and Botanica. Simply spectacular, stylish and chic. I adore the panels (available by commission) - I’d hang one or two to break up my open space plan apartment in a subtle way.


The bloom rug with floral cutouts measures 4’ x 4’ ($900). There’s also a 4’ round botanica rug ($900). See her cushions ($150), table runners ($195) and lampshades ($168) at the online shop.

Selina Rose textiles can also be purchased in person at Eco Age, the new London eco-shop owned by British actor Colin Firth, his wife and brother-in-law. Their online store is coming soon. Or order by telephone +44 (0) 7803 147898 or via email.

I've never felt so green.

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