Eco Style West Vol. 22

Sustainable style news from EcoSalon’s West Coast Fashion Editor.

Modal T— There’s not much point to a t-shirt, environmentally-friendly or not, if it doesn’t hold its shape or last a long time. Jeff Denby, founder of San Francisco based PACT organic underwear, took his considered approach to making undies and applied it to the task of reinventing that other wardrobe essential, the t-shirt. Launching PACT shirts this month with a stellar line of tanks, V-necks, and crew-necks, the secret to Pact’s perfect tees is their proprietary blend of premium organic cotton and super-durable and soft modal. Not only are the subtle design details perfectly placed, but they’re perfectly pitched. For every PACT t-shirt purchased you’ll be making a positive impact on the world. This latest venture will continue PACT’S fundraising efforts to support over 150 artists with disabilities at Oakland’s Creative Growth Art Center.

Chez Borja — For most of us mixing wine with fashion results in taking home a little more fashion than we maybe intended. Luckily for us, Berkeley designer and knitwear extraordinaire, Cari Borja’s recent vacation to the Barolo wine region of Italy simply inspired her to make more gorgeous clothes. Joining her Chez Panisse tribute collection, inspired by her internship in the Chez Panisse kitchen, Borja added a second “pairing” collection of gowns and coats based on her favorite Italian wines to go with the main meal and dessert. Raise a toast to both collections this weekend at a dedicated pop-up store and reception for the designer at The Gardener store on Berkley’s Fourth Street.

Fashion Frenzy – Music and fashion together is always a collaboration worth checking out. Add to that some irresistible sketches of bears, boats and trees and you’ve got a super appealing fashion item to keep you cool all through California’s Indian summer and beyond. Los Angeles’ favorite green lifestyle brand, Alternative Apparel have enlisted A Fine Frenzy’s Alison Sudol to design three limited edition tees for the International Union for Conservation of Nature. Alternative will donate a portion of sales from each tee purchase to the IUCN, for which Alison serves as a goodwill ambassador. To kick off the partnership, catch Sudol at the line’s launch event at their flagship Venice store on August 20th.

Rowena Ritchie

Rowena is EcoSalon’s West Coast Fashion Editor and currently resides in San Francisco, CA.