
I last visited London, a favorite city, two years ago for a natural and organic products trade show. One of my most delightful finds there was Seasalt, a small but growing organic and eco-clothing company that makes some of the most charming, colorful, and well-made organic clothes I’ve seen anywhere.
Based in Cornwall on the English coast, Seasalt was the first fashion company to have garments certified to the standards of the Soil Association, Britain’s leading organic advocacy and certification group. Today Seasalt has nine shops and, lucky for those of us outside of England, brisk online sales.
Seasalt’s designs celebrate the casual seaside holiday lifestyle, with bright striped organic cottons, soft linens and natural rubber “wellies” for women, cool clothes for kids, and comfortable men’s clothes in organic cotton and hemp. You can almost feel the English breeze and sand under your feet. Best of all, nice people run this company, and ethical principles underscore everything Seasalt does.
Image/purchase: Seasalt