UK-based clothing line ROMP has unleashed its bohemian-exotic flavor into the world of green fashion. Stylistically a hybrid of rock, glam and neo-art-nouveau, ROMP is pioneering a "punk-sophisticate" genre with its sexy, edgy high-fashion inventory.
ROMP adds a feature to their website that will likely become an inspiration for other green fashion houses: the function of "traceability". Traceability is the process of tracing the origins of all of the raw materials involved. That the materials are traceable invites the consumer to make a decision based not only on the final product but the production practices, as well.
ROMP is the world’s first Soil Association Certified Fashion House (analogous to the U.S. organic certification) – a testament to their elimination of toxic dyes, chemicals and metals at all levels of production.
