We all know the threefold mantra of ecofashion.
Reduce. Reuse. Recycle.
While many of our top green designers have the reduce and recycle aspects down pat, the reuse ideal deserves more exploration. British boutique and design collective DePloy have a mission to fit the "largest wardobe in the smallest suitcase" – hence the term "capsule wardrobe".
How?
Multifunctionality. Each piece serves many functions. A dress becomes a skirt, a jacket beomes a shirt, a blazer becomes a bolero and more. DePloy wants to make fashion more interactive and less wasteful by maximizing each garment.
DePloy call this "ethical styling", an innovation in basic fashion
philosophy. Each piece is made to order, and made to be worn several ways. Not a cheap pill to swallow, but effortlessly sustainable.
Image: Geishaboy500