What on earth could Joe Boxer founder Nick Graham and Goodwill have in common? The answer: sustainable chic. Thrift stores, secondhand, vintage – these are all words engraved into the eco bible, but they’re old news. And that’s where Graham comes in. Last year, he partnered with Goodwill Industries to launch William Good (how clever), a line of reconstructed “designer” pieces made from secondhand castoffs.
Prices range from $15 to $300 (far more than what we expect to see on Goodwill tags), but I’d rather spend a little more for these one-of-a-kind “designer thrift” creations. Currently available at select San Francisco Bay Area retailers, Goodwill stores, and on eBay, there are plans for expansion nationwide.
Beyond the obvious environmental benefits of saving discarded clothing from landfills, Goodwill and the William Good project create jobs for individuals with disadvantages and disabilities. Enough said – I’m running to get myself some Good.