Celestial Seasonings has been blending healthy teas with environmental consciousness since 1969. Now, they are expanding their environmental consciousness to the planting of trees in developing countries.
They’ve teamed up with Trees for the Future (a non-profit organization that has planted more 70 million trees in Central America, Africa, and Asia in the past 20 years) and aim to sponsor the planting of one million trees. They’re nearly there, but how about a little love from EcoSalon readers?
Every box of Celestial Seasonings tea bought between January 1 and March 31, 2009 will ensure the planting of a tree. But you don’t have to be a tea drinker to participate. Anyone can stop by their online website and plant a tree in the virtual forest until the end of April. For each online tree planted, Celestial Seasonings will sponsor the planting of one real tree in a developing country. Their interactive program that turns “virtual trees” into reality also provides information about why trees are good not only for the environmental but also the economies of the developing nations where they are being planted.