Cheerios Wants to Save the Bees [Video]

Will #BringBackTheBees save the bees?

General Mills released a bold new ad campaign in Canada that’s getting noticed because it lacks one thing: Buzz, the Honey Nut Cheerio Honey Bee.

The ad below is running in Canada to encourage the country’s people to “collectively plant 35 million flowers in an effort to raise awareness of declining bee populations.” We hope the campaign works because we miss seeing Buzz’s friendly face.

Watch the campaign, titled #BringBackTheBees below.

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Abbie Stutzer

Writer, editor, and owner of Ginchy!, a freelance writing and editing company, and home funeral hub. Adores smart sex ed, sustainable ag, spooky history, women's health, feminism, horror, wine, and sci-fi.