Clorox: Greenwashers or Converts?


Who would have ever imagined the day when Clorox, makers of the ubiquitous chlorine bleach, would come out with a line of eco-friendly cleansers? 

But here they are, 7 Green Works natural products such as bathroom cleanser, dishwashing liquid, and glass  & surface cleaner. Fragrance comes from essential oils, there is no phosphorus or bleach, and cleaning agents are coconut based.
Green Works has been endorsed by both the The Sierra Club and the Design for the Environment Program. It will be very interesting to see over time if Clorox is merely testing the marketing waters or committed to cleaning them.