Dutch designer Daniel Schipper has fashioned a pendant lamp out of recyclable white or transparent plastic. We dig the lamp’s modernity and versatility (it could just as easily light up a living room, office, or bedroom), but we’re even more fascinated by Schipper’s business model. He’s calling it the 100×100 lamp because he only plans to make 100 lamps and sell them for 100 Euros each. Production starts once pre-orders reach 100, and customers aren’t charged until then.
It’s an interesting concept, but it means that customers will have to wait indefinitely to receive their 100×100 lamp. On the flip side, it also means that Schipper doesn’t have to worry about footing the bill for production costs before he knows if there’s enough demand for the product.
So, what do you get for your 100 Euros? A lampshade, frame, transparent electrical wire, and a stainless steel lamp socket – which customers assemble themselves. But we’re guessing that most customers aren’t concerned about the price tag or the possible wait time, because they’re thrilled to be supporting an indie artist and getting a limited edition (not to mention eco-friendly) lamp in the process. Samples are on display at several locations in Amsterdam.