Eco Style West Vol. 24

Sustainable style news from EcoSalon’s West Coast Fashion Editor.

One for One – Finally, after months of salivating by fashion-loving Toms fans, the collaboration between The Row (Mary-Kate and Ashley Olsen’s American-made clothing line) and Santa-Monica based TOMS shoes is available for purchase. Illustrating the clean aesthetic the Olsens’ high-end line is known for, the casual chic shoes are made of Italian-sourced wool and cashmere blends. Suitable for fall wardrobe pairings, they are the perfect teaming of high design and feel-good: As always, for every pair of TOMS + The Row shoe sold, a child in need will receive a new pair of shoes. Prices range from $98 to $150.

Back to School – Wondering how to snag a free item from organic and socially conscious Prairie Underground’s new fall line? Just post a funny picture of yourself when you were in grade school on Berkeley’s Convert store’s Facebook page. If your picture scores the most likes, you’ll win a free item. It’s all part of their “Back to Cool” event running from September 4th from 1 p.m. to 4 p.m. at Convert. Head over for the trunk show on Sunday and check out the latest fall looks for students and non-students alike, no hall pass required.

Pale & Interesting – I don’t like the sun, but I live in California. Therefore, I’m all about the sunscreen. One line I’m obsessed with is Arcona from Santa Monica. Their natural products leave out all the nasty stuff like petrochemicals, chemical stabilizers, parabens, sodium lauryl sulphates, perfumes, dyes, and any other toxic ingredients but are choc-full of anti-aging antioxidants, plant lipids and extracts, sea vegetables, essential oils and vitamins and minerals. It’s super potent stuff – and everything expires in six months. While most of us are aware of protecting our faces, the earliest signs of aging are seen on the décolletage, hands and forearms. Don’t miss their great offer on the wonderful Reozone 30 Body SPF – it contains 7% each of sun blocking titanium and zinc oxide blended with high concentrations of hyaluronic acid, green tea and Vitamin’s A & C. It’s on sale at 30% off the regular price until tomorrow.

If you have a West Coast event, launch or product you’d like covered, submit your sustainable style story to

Rowena Ritchie

Rowena is EcoSalon’s West Coast Fashion Editor and currently resides in San Francisco, CA.