EcoChic Geneva Looking Good and Green


EcoChic Geneva could be a designer’s toughest challenge or wet dream.

Being asked to incorporate not only their current designs but sustainable textiles and their country’s myths and folklore, the show and exhibit will be unique to say the least.

Green2greener, in collaboration with the United Nations Conference on Trade and Development, (UNCTAD) will be hosting EcoChic Geneva Wednesday January 20-21. The EcoChic Geneva Fashion Show and Exhibition will feature sustainable fashion in two parts: Eco-Couture and Ready-to-Wear.

Highlights include the launch of a sustainable fashion exhibition featuring many designers whose work with sustainable textiles marks a first, “But all have embraced the opportunity to make a statement about sustainability through fashion,” proclaims the website, noting many designers are incorporating their cultural heritage for inspiration. Let’s take a sneak peek at what to expect:


Oliver Tolentino, L.A. Fashion Week

The Eco-Couture designers, including Alexandre Herchcovitch, Diane von Furstenberg and Oliver Tolentino,  are just a small, international  sampling of designers who will create a showpiece look out of sustainable textiles specifically for this event.


Nixxi, Spring 2010

An equally impressive part of the EcoChic Fashion Show will feature sustainable and ethical ready-to-wear looks by fashion designers from around the globe. Top eco-designers including Elena Garcia, Deux FM, Edun and Nixxi will take a stab at interpreting the plight of today’s sustainable designer having to source from more conscious companies to employing fair trade workers.


Elena Garcia for EcoChic Geneva

And after all is said and done, EcoChic Geneva hopes to “bring together senior representatives from the private sector with key decision-makers from government, civil society and other public sector organizations,” who just might have a say so in all that is sustainable fashion.

Let’s hope the designers come wearing fashion forward duds but also their game faces to impress. Everything counts.

Amy DuFault

Amy DuFault is a conscious lifestyle writer, consultant and fashion instigator. She resides in Cape Cod, Massachusetts.